Dynamic capabilities to achieve corporate sustainability: A roadmap to sustained competitive advantage

Article

Bari, Nadeem, Chimhundu, Ranga and Chan, Ka-Ching. 2022. "Dynamic capabilities to achieve corporate sustainability: A roadmap to sustained competitive advantage." Sustainability. 14 (3), pp. 1-28. https://doi.org/10.3390/su14031531
Article Title

Dynamic capabilities to achieve corporate sustainability: A roadmap to sustained competitive advantage

ERA Journal ID41498
Article CategoryArticle
AuthorsBari, Nadeem (Author), Chimhundu, Ranga (Author) and Chan, Ka-Ching (Author)
Journal TitleSustainability
Journal Citation14 (3), pp. 1-28
Article Number1531
Number of Pages28
Year2022
PublisherMDPI AG
Place of PublicationSwitzerland
ISSN2071-1050
Digital Object Identifier (DOI)https://doi.org/10.3390/su14031531
Web Address (URL)https://www.mdpi.com/2071-1050/14/3/1531
Abstract

Dynamic capabilities and sustainability practices have become the center of attention for companies globally, but there is still a debate on how organizations can successfully develop dynamic capabilities and achieve sustainability for competitive advantage. This paper discusses the outcomes of a comprehensive systematic literature review (SLR) following the PRISMA guidelines and employs dynamic capabilities theory to suggest that strategic routines and competencies, integrated value chains, sustainability-oriented transformations, and strategic organizational developments are the drivers to effectively develop dynamic capabilities. Similarly, environmental-oriented sustainability, sustainable strategic management, sustainable dynamic capabilities, stakeholdercentric approach, sustainable supply chain management, operational excellence, sustainable research and development (R&D), and sustainability-oriented global business strategy are found to be the drivers to achieve overall corporate sustainability. Based on the findings, a conceptual model is proposed to obtain sustained competitive advantage by developing sustainable dynamic capabilities and achieving corporate sustainability.

KeywordsCorporate; Drivers; Dynamic capabilities; Sustainability
ANZSRC Field of Research 2020350718. Strategy
350605. Marketing management (incl. strategy and customer relations)
Byline AffiliationsSchool of Business
Institution of OriginUniversity of Southern Queensland
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Chimhundu, Ranga. 2008. "Manufacturer and retailer brand innovation in grocery packaged goods categories." 12th Annual Waikato Management School Student Research Conference. Hamilton, New Zealand 20 Oct 2008 Hamilton, New Zealand.
FMCG brand, supermarket chain and consumer relationships
Chimhundu, Ranga. 2005. "FMCG brand, supermarket chain and consumer relationships." 2005 Otago Marketing Doctoral Colloquium. Dunedin, New Zealand 17 - 18 Oct 2005 Dunedin, New Zealand.
Future of the brand management structure in FMCG: A two-dimensional perspective
Chimhundu, Ranga. 2004. Future of the brand management structure in FMCG: A two-dimensional perspective. Masters Thesis Master of Commerce. University of Otago.
The brand management structure in consumer packaged goods: A research monograph on its current status and future prospects
Chimhundu, Ranga and Hamlin, Robert P.. 2008. The brand management structure in consumer packaged goods: A research monograph on its current status and future prospects. Saarbrucken, Germany. VDM Verlag Dr. Muller.
Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing
Hamlin, Robert P. and Chimhundu, Ranga. 2007. "Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing." Journal of Customer Behavior. 6 (2), pp. 179-194.
Future of the brand management structure in FMCG
Chimhundu, Ranga and Hamlin, Robert P.. 2007. "Future of the brand management structure in FMCG." Journal of Brand Management. 14 (3), pp. 232-239. https://doi.org/10.1057/palgrave.bm.2550064