Dynamic Capabilities to Achieve Corporate Sustainability: A Roadmap to Sustained Competitive Advantage

Article

Bari, Nadeem, Chimhundu, Ranga and Chan, Ka-Ching. 2022. "Dynamic Capabilities to Achieve Corporate Sustainability: A Roadmap to Sustained Competitive Advantage." Sustainability. 14 (3), pp. 1-28. https://doi.org/10.3390/su14031531
Article Title

Dynamic Capabilities to Achieve Corporate Sustainability: A Roadmap to Sustained Competitive Advantage

ERA Journal ID41498
Article CategoryArticle
AuthorsBari, Nadeem (Author), Chimhundu, Ranga (Author) and Chan, Ka-Ching (Author)
Journal TitleSustainability
Journal Citation14 (3), pp. 1-28
Article Number1531
Number of Pages28
Year2022
PublisherMDPI AG
Place of PublicationSwitzerland
ISSN2071-1050
Digital Object Identifier (DOI)https://doi.org/10.3390/su14031531
Web Address (URL)https://www.mdpi.com/2071-1050/14/3/1531
Abstract

Dynamic capabilities and sustainability practices have become the center of attention for companies globally, but there is still a debate on how organizations can successfully develop dynamic capabilities and achieve sustainability for competitive advantage. This paper discusses the outcomes of a comprehensive systematic literature review (SLR) following the PRISMA guidelines and employs dynamic capabilities theory to suggest that strategic routines and competencies, integrated value chains, sustainability-oriented transformations, and strategic organizational developments are the drivers to effectively develop dynamic capabilities. Similarly, environmental-oriented sustainability, sustainable strategic management, sustainable dynamic capabilities, stakeholdercentric approach, sustainable supply chain management, operational excellence, sustainable research and development (R&D), and sustainability-oriented global business strategy are found to be the drivers to achieve overall corporate sustainability. Based on the findings, a conceptual model is proposed to obtain sustained competitive advantage by developing sustainable dynamic capabilities and achieving corporate sustainability.

KeywordsCorporate; Drivers; Dynamic capabilities; Sustainability
ANZSRC Field of Research 2020350718. Strategy
350605. Marketing management (incl. strategy and customer relations)
Byline AffiliationsSchool of Business
Institution of OriginUniversity of Southern Queensland
Permalink -

https://research.usq.edu.au/item/q70zq/dynamic-capabilities-to-achieve-corporate-sustainability-a-roadmap-to-sustained-competitive-advantage

Log in to edit

Download files

Published Version
Sustainable Competitive Advantage.pdf
License: CC BY 4.0
File access level: Anyone

  • 86
    total views
  • 145
    total downloads
  • 3
    views this month
  • 3
    downloads this month

Export as

Related outputs

Digital Economy: Development of Information and Communication Technologies in a Sustainable Economic Environment (Eds.)
Chan, Ka Ching, Lee, Angela Siew Hoong and Chimhundu, Ranga. 2023. "Digital Economy: Development of Information and Communication Technologies in a Sustainable Economic Environment (Eds.)." Sustainability.
Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?" 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.
The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review
Ali, Omar, Osmanaj, Valmira, Alryalat, Mohammad, Chimhundu, Ranga and Dwivedi, Yogesh K.. 2023. "The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review." Economic Research. 26 (3). https://doi.org/10.1080/1331677X.2023.2210661
Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia
Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia." Journal of Business and Management Studies. 5 (1), pp. 69-88. https://doi.org/10.32996/jbms.2023.5.1.8
Effects on Consumer Purchase Intentions through Online Marketing Activities: Evidence from Australian Retail Sector Consumers
Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects on Consumer Purchase Intentions through Online Marketing Activities: Evidence from Australian Retail Sector Consumers." International Journal of Arts and Humanities Studies. 3 (1), pp. 16-25. https://doi.org/10.32996/Ijahs.2023.3.1.3
Intend to use Green Energy?
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Intend to use Green Energy?" 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.
Factors contributing towards the intention to purchase green energy
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Factors contributing towards the intention to purchase green energy." 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.
Research on agricultural product quality traceability system based on blockchain technology
Zheng, Fang, Huang, Siyuan, Zhou, Xiong, Ta, Shujun, Zhou, Xujuan, Chan, Ka Ching and Gururajan, Raj. 2023. "Research on agricultural product quality traceability system based on blockchain technology ." Web Intelligence. https://doi.org/10.3233/WEB-220088
Digital Transformation in Real Estate Marketing: A Review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Digital Transformation in Real Estate Marketing: A Review." Singh, Amandeep, Bansal, Rohit and Sharma, Sandhir (ed.) Big Data: A Road Map for Successful Digital Marketing. Germany. Walter de Gruyter. pp. 39-61
Assessing spatial inequality in cancer service access in regional areas
Chan, Ka C., Williams, R. F. G. and Lenard, Christopher T.. 2022. "Assessing spatial inequality in cancer service access in regional areas." Cogent Public Health. 9 (1), pp. 1-8. https://doi.org/10.1080/27707571.2022.2127188
Generation of synthetic manufacturing datasets for machine learning using discrete-event simulation
Chan, K. C., Rabaev, Marsel and Pratama, Handy. 2022. "Generation of synthetic manufacturing datasets for machine learning using discrete-event simulation." Production and Manufacturing Research. 10 (1), pp. 337-353. https://doi.org/10.1080/21693277.2022.2086642
A Survey on Credit Card Fraud Detection Techniques in Banking Industry for Cyber Security
Btoush, Eyad, Zhou, Xujuan, Gururajan, Raj, Chan, KC and Tao, XiaoHui. 2021. "A Survey on Credit Card Fraud Detection Techniques in Banking Industry for Cyber Security." 8th IEEE International Conference on Behavioural and Social Computing (BESC 2021). Doha, Qatar 29 - 31 Oct 2021 Doha, Qatar. https://doi.org/10.1109/BESC53957.2021.9635559
Endurance of digital marketing with artificial intelligence
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Endurance of digital marketing with artificial intelligence." Bove, Liliana L., Bell, Simon J. and Hito, Abraham Hito (ed.) ANZMAC 2021: Something Different. Melbourne, Australia 29 Nov - 01 Dec 2021 Melbourne, Australia.
Blockchain technology transforms digital marketing by growing consumer trust
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Blockchain technology transforms digital marketing by growing consumer trust." Idrees, Sheikh Mohammad and Nowostawski, Mariusz (ed.) Transformations Through Blockchain Technology: The New Digital Revolution. Cham, Switzerland. Springer. pp. 265-289
Marketing food brands: private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga. 2018. Marketing food brands: private label versus manufacturer brands in the consumer goods industry. Switzerland. Palgrave Macmillan.
Blockchain-Enabled Trust Management for Digital Marketing in the Industry 4.0 Era
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Blockchain-Enabled Trust Management for Digital Marketing in the Industry 4.0 Era." Maleh, Yassine, Tawalbeh, Lo’ai, Motahhir, Saad and Hafid, Abdelhakim Senhaji (ed.) Advances in Blockchain Technology for Cyber Physical Systems. Cham, Switzerland. Springer. pp. 303-321
Integration of blockchains with management information systems
Chan, Ka Ching, Zhou, Xujuan, Gururajan, Raj, Zhou, Xiong, Ally, Mustafa and Gardiner, Michael. 2020. "Integration of blockchains with management information systems." Tamba, Tua A. (ed.) 2019 International Conference on Mechatronics, Robotics and Systems Engineering (MoRSE 2019). Bali, Indonesia 04 - 06 Dec 2019 https://doi.org/10.1109/MoRSE48060.2019.8998694
A Case Study of Predicting Banking Customers Behaviour by Using Data Mining
Zhou, Xujuan, Bargshady, Ghazal, Abdar, Moloud, Tao, Xiaohui, Gururajan, Raj and Chan, K. C.. 2019. "A Case Study of Predicting Banking Customers Behaviour by Using Data Mining." 6th International Conference on Behavioral, Economic, and Socio-Cultural Computing (BESC 2019). Beijing, China 28 - 30 Oct 2019 United States. https://doi.org/10.1109/BESC48373.2019.8963436
A set of quality metrics for the evaluation of voice termination services
Chan, Ka C., Zhou, Xujuan, Gururajan, Raj and Barua, Prabal. 2018. "A set of quality metrics for the evaluation of voice termination services." 5th International Conference on Behavioral, Economic, and Socio-Cultural Computing (BESC 2018). Kaohsiung, Taiwan 12 - 14 Nov 2018 Los Alamitos, CA, United States. https://doi.org/10.1109/BESC.2018.00036
Based on the internet plus the safety of agricultural products traceability research
Zhou, Xiong, Zheng, Fang, Chan, Ka C., Zhou, Xujuan, Gururajan, Raj, Wu, Zhangguang and Zhou, Enxing. 2018. "Based on the internet plus the safety of agricultural products traceability research." 5th International Conference on Behavioral, Economic, and Socio-Cultural Computing (BESC 2018). Kaohsiung, Taiwan 12 - 14 Nov 2018 United States. https://doi.org/10.1109/BESC.2018.8697322
Monitoring and Control of Unstructured Manufacturing Big Data
Cui, Yesheng, Kara, Sami and Chan, Ka C.. 2021. "Monitoring and Control of Unstructured Manufacturing Big Data." IEEE International Conference on Industrial Engineering and Engineering Management (IEEM 2020). Marina Bay Sands, Singapore 14 - 17 Dec 2020 Piscataway, United States. https://doi.org/10.1109/IEEM45057.2020.9309975
Making investment decisions on RFID technology: an evaluation of key adoption factors in construction firms
Mabad, Tarik, Ali, Omar, Ally, Mustafa, Wamba, Samuel Fosso and Chan, Ka Ching. 2021. "Making investment decisions on RFID technology: an evaluation of key adoption factors in construction firms." IEEE Access. 9, pp. 36937-36954. https://doi.org/10.1109/ACCESS.2021.3063301
Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research." Academy of Marketing Studies Journal. 25 (5), pp. 1-7.
The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour – a review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour – a review." Journal of Tianjin University Science and Technology. 54 (8), pp. 13-32. https://doi.org/10.17605/OSF.IO/4C8YH
Strategic profile for positioning eco-apparel among mainstream apparel consumers
Neupane, Saugat, Chimhundu, Ranga and Kong, Eric. 2021. "Strategic profile for positioning eco-apparel among mainstream apparel consumers." Journal of Global Fashion Marketing. 12 (3), pp. 229-244. https://doi.org/10.1080/20932685.2021.1915836
An instrument for measuring the influence of consumers’ cultural values on functional food perception
Neupane, Saugat, Chimhundu, Ranga and Chan, K. C.. 2021. "An instrument for measuring the influence of consumers’ cultural values on functional food perception." British Food Journal. 123 (7), pp. 2582-2600. https://doi.org/10.1108/BFJ-11-2020-0997
The Impact of Digital Media on Real Estate Marketing: A Review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2020. "The Impact of Digital Media on Real Estate Marketing: A Review." Sydney International Business Research Conference (SIBRC 2020). Sydney, Australia 13 - 15 Feb 2020 Sydney, Australia.
Self-Sorting of Solid Waste using Machine Learning
Chan, Tyson, Cai, Jacky H., Chen, Francis and Chan, Ka C.. 2020. "Self-Sorting of Solid Waste using Machine Learning." Hernes, Marcin, Wojtkiewicz, Krystian and Szczerbicki, Edward (ed.) 12th International Conference on Computational Collective Intelligence (ICCCI 2020). Da Nang, Vietnam 30 Nov - 03 Dec 2020 Cham, Switzerland. https://doi.org/10.1007/978-3-030-63119-2
Part 3 Case Study 3.1 Cioccolato: the ultimate chocolate experience in Australia
Chimhundu, Ranga and Hassan, Rumman. 2021. "Part 3 Case Study 3.1 Cioccolato: the ultimate chocolate experience in Australia." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terrence A. (ed.) Integrated marketing communications. Melbourne, Australia. Cengage Learning Australia. pp. 383-384
Large scale MTConnect data collection
Cui, Yesheng, Kara, Sami and Chan, Ka C.. 2019. "Large scale MTConnect data collection." 9th International Conference on Cybernetics and Intelligent Systems (CIS) and Robotics, Automation and Mechatronics (RAM) (CIS & RAM 2019). Bangkok, Thailand 18 - 20 Nov 2019 Piscataway, United States. https://doi.org/10.1109/CIS-RAM47153.2019.9095828
Designing a Testbed to Assess Secure Control of Cyber-Physical Systems
Park, Eugene and Chan, Ka Ching. 2020. "Designing a Testbed to Assess Secure Control of Cyber-Physical Systems." 2019 International Conference on Mechatronics, Robotics and Systems Engineering (MoRSE 2019). Bali, Indonesia 04 - 06 Dec 2019 Piscataway, United States. https://doi.org/10.1109/MoRSE48060.2019.8998684
From Traceability to Provenance of Agricultural Products through Blockchain
Zhou, Xiong, Zheng, Fang, Zhou, Xujuan, Chan, Ka Ching, Gururajan, Raj, Wu, Zhangguang and Zhou, Enxing. 2020. "From Traceability to Provenance of Agricultural Products through Blockchain." Web Intelligence. 18 (3), pp. 181-189. https://doi.org/10.3233/WEB-200440
Marketing Organic Food in Australia: A Qualitative Study of Factors Influencing Consumers’ Purchase Intention
Almrafee, Mohammad, Chimhundu, Ranga and Hassan, Rumman. 2019. "Marketing Organic Food in Australia: A Qualitative Study of Factors Influencing Consumers’ Purchase Intention." Lang, Mark (ed.) International Food Marketing Research Symposium 2019. Sippy Downs, Australia 12 - 13 Jun 2019 Tampa, United States.
A state-of-the-art review on artificial intelligence for Smart Buildings
Panchalingam, Rav and Chan, Ka C.. 2021. "A state-of-the-art review on artificial intelligence for Smart Buildings." Intelligent Buildings International. 13 (4), pp. 203-226. https://doi.org/10.1080/17508975.2019.1613219
Manufacturing big data ecosystem: A systematic literature review
Cui, Yesheng, Kara, Sami and Chan, Ka C.. 2020. "Manufacturing big data ecosystem: A systematic literature review." Robotics and Computer Integrated Manufacturing. 62, pp. 1-20. https://doi.org/10.1016/j.rcim.2019.101861
Cultural values affect functional food perception
Neupane, Saugat, Chimhundu, Ranga and Chan, K. C.. 2019. "Cultural values affect functional food perception." British Food Journal. 121 (8), pp. 1700-1714. https://doi.org/10.1108/BFJ-03-2019-0178
Determination of factors influencing student engagement using a learning management system in a tertiary setting
Barua, Prabal Datta, Zhou, Xujuan, Gururajan, Raj and Chan, Ka C.. 2018. "Determination of factors influencing student engagement using a learning management system in a tertiary setting." 2018 IEEE/WIC/ACM International Conference on Web Intelligence (WI 2018). Santiago, Chile 03 - 06 Dec 2018 Los Alamitos, CA, United States. https://doi.org/10.1109/WI.2018.00-30
Consumer engagement with social media marketing in Australia
Deo, Kirtika, Chimhundu, Ranga and Hafeez-Baig, Abdul. 2018. "Consumer engagement with social media marketing in Australia." 2018 International Congress on Banking, Economics, Finance and Business (BEFB- Sydney 2018). Sydney, Australia 17 - 19 Dec 2018
A study investigating the relationships between consumers' cultural values, their functional food perception and behaviour
Neupane, Saugat, Chimhundu, Ranga and Chan, K. C.. 2018. "A study investigating the relationships between consumers' cultural values, their functional food perception and behaviour." Melbourne International Business and Social Science Research Conference (MIBSRC 2018). Melbourne, Australia 27 - 28 Oct 2018
Measuring inequality in society
Chan, Ka Ching, Lenard, Christopher T., Mills, Terence M. and Williams, Ruth F. G.. 2019. "Measuring inequality in society." Communications in Statistics: Theory and Methods. 48 (1), pp. 88-99. https://doi.org/10.1080/03610926.2018.1501486
Assessment of electronic noses for support of a canine scent detection
Kerollos, Mark N., Chan, Ka C., Bennett, Pauleen and Howell, Tiffani. 2015. "Assessment of electronic noses for support of a canine scent detection." 10th International Conference on Information Technology and Applications (ICITA 2015). Sydney, Australia 01 - 04 Jul 2015 Australia.
The La Trobe e-Sanctuary: building a cross-reality wildlife sanctuary
Loke, Seng W., Thai, Ba Son, Torabi, Torab, Chan, Ka, Deng, Dennis, Rahayu, Wenny and Stocker, Andrew. 2015. "The La Trobe e-Sanctuary: building a cross-reality wildlife sanctuary." 11th International Conference on Intelligent Environments (IE´15). Prague, Czech Republic 15 - 17 Jul 2015 New York, United States. https://doi.org/10.1109/IE.2015.36
A modular system for canine augmentation
Smith, Daniel and Chan, Ka Ching. 2016. "A modular system for canine augmentation." Tien, David (ed.) 11th International Conference on Information Technology and Applications (ICITA 2016). Sydney, Australia 01 - 04 Jul 2016 Australia.
Measuring cancer inequality with the cumulative rate
Mills, Terence, Chan, Ka C., Kippen, Rebecca, Lenard, Christopher T. and Williams, Ruth F.G.. 2016. "Measuring cancer inequality with the cumulative rate." 2016 World Cancer Congress. Paris, France 31 Oct - 03 Nov 2016
Applications of the cumulative rate to kidney cancer statistics in Australia
Brennan, Janelle, Chan, K. C., Kippen, Rebecca, Lenard, C. T., Mills, T. M. and Williams, Ruth F. G.. 2016. "Applications of the cumulative rate to kidney cancer statistics in Australia." Skiadas, Christos H. (ed.) 4th Stochastic Modeling Techniques and Data Analysis International Conference with Demographics Workshop (SMTDA 2016). Valletta, Malta 01 - 04 Jun 2016
Measuring inequality in society
Mills, T. M., Lenard, C. T., Chan, K. C. and Williams, Ruth F. G.. 2016. "Measuring inequality in society." Skiadas, Christos H. (ed.) 4th Stochastic Modeling Techniques and Data Analysis International Conference with Demographics Workshop (SMTDA 2016). Valletta, Malta 01 - 04 Jun 2016
Applications of the cumulative rate to kidney cancer statistics in Australia
Brennan, Janelle, Chan, K. C., Kippen, Rebecca, Lenard, C. T., Mills, T. M. and Williams, Ruth F. G.. 2018. "Applications of the cumulative rate to kidney cancer statistics in Australia." Skiadas, Christos H. and Skiadas, Charilaos (ed.) Demography and health issues: Population aging, mortality and data analysis. Chan, Switzerland. Springer. pp. 97-106
Bowel cancer demographics
Chan, K. C., Lenard, C. T., Mills, T. M. and Williams, Ruth F. G.. 2015. "Bowel cancer demographics." Karagrigoriou, Alex, Oliveira, Teresa and Skiadas, Christos H. (ed.) Statistical, stochastic and data analysis methods and applications. Greece. International Society for the Advancement of Science and Technology. pp. 159-171
Market share modelling and forecasting using Markov chains and alternative models
Chan, Ka Ching. 2015. "Market share modelling and forecasting using Markov chains and alternative models." International Journal of Innovative Computing Information and Control. 11 (4), pp. 1205-1218.
Modeling competition over product life cycles
Chan, Ka Ching and Mills, Terry M.. 2015. "Modeling competition over product life cycles." Asia-Pacific Journal of Operational Research. 32 (4), pp. 1-16. https://doi.org/10.1142/S0217595915500219
Building an end-to-end ISP broadband infrastructure as an advanced networking subject
Miles, Christopher Raymond and Chan, Ka Ching. 2016. "Building an end-to-end ISP broadband infrastructure as an advanced networking subject." Computer Applications in Engineering Education. 24 (1), pp. 16-26. https://doi.org/10.1002/cae.21667
When probability trees don't work
Chan, K. C., Lenard, C. T. and Mills, T. M.. 2016. "When probability trees don't work." International Journal of Mathematical Education in Science and Technology. 47 (6), pp. 972-976. https://doi.org/10.1080/0020739X.2015.1124932
A rapid deployment big data computing platform for cloud robotics
Duggan, Leigh, Dowzard, James, Katupitiya, Jayantha and Chan, Ka C.. 2017. "A rapid deployment big data computing platform for cloud robotics." International Journal of Computer Networks and Communications. 9 (6), pp. 77-88. https://doi.org/10.5121/ijcnc.2017.9606
PaleoView: a tool for generating continuous climate projections spanning the last 21 000 years at regional and global scales
Fordham, Damien A., Saltre, Frederik, Haythorne, Sean, Wigley, Tom M. L., Otto-Bliesner, Bette L., Chan, Ka Ching and Brook, Barry W.. 2017. "PaleoView: a tool for generating continuous climate projections spanning the last 21 000 years at regional and global scales." Ecography: pattern and diversity in ecology. 40 (11), pp. 1348-1358. https://doi.org/10.1111/ecog.03031
A networking laboratory using an integrated mixture of physical equipment and simulators
Chan, Ka C. and Haythorne, Sean. 2017. "A networking laboratory using an integrated mixture of physical equipment and simulators." Computer Applications in Engineering Education. 25 (5), pp. 681-692. https://doi.org/10.1002/cae.21829
Primitivo: bringing back food to what it should be [Case study]
Hassan, Rumman and Chimhundu, Ranga. 2017. "Primitivo: bringing back food to what it should be [Case study]." Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, Craig (ed.) Integrated marketing communications, Asia-Pacific. South Melbourne, Victoria, Australia. Cengage Learning Australia. pp. 142-143
Cioccolato Australia: the ultimate chocolate experience [Case study]
Chimhundu, Ranga and Hassan, Rumman. 2017. "Cioccolato Australia: the ultimate chocolate experience [Case study]." Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, Craig (ed.) Integrated marketing communications, Asia-Pacific. South Melbourne, Victoria, Australia. Cengage Learning Australia. pp. 456-457
What influences Australians to buy eco-friendly FMCGs? An integrated model
Hassan, Rumman, Summers, Jane, Chimhundu, Ranga and Valenzuela, Fredy. 2016. "What influences Australians to buy eco-friendly FMCGs? An integrated model." ANZMAC 2016: Marketing in a Post-Disciplinary Era. Christchurch, New Zealand 05 - 07 Dec 2016 Christchurch, New Zealand.
Marketing store brands and manufacturer brands: role of referent and expert power in merchandising decisions
Chimhundu, Ranga. 2016. "Marketing store brands and manufacturer brands: role of referent and expert power in merchandising decisions." Journal of Brand Management. 23 (5), pp. 24-40. https://doi.org/10.1057/s41262-016-0003-7
Eco-apparel marketing strategy: an innovative approach to overcome marketing barriers
Neupane, Saugat, Chimhundu, Ranga and Kong, Eric. 2015. "Eco-apparel marketing strategy: an innovative approach to overcome marketing barriers." 2015 Academy of International Business Australia and New Zealand Chapter (AIB-ANZ) Annual Symposium: Interdisciplinarity and Methodological Pluralism in Internationalisation Research. Brisbane, Australia 20 Nov 2015 Brisbane, Australia.
Category captain arrangements in grocery retail marketing
Chimhundu, Ranga, Kong, Eric and Gururajan, Raj. 2015. "Category captain arrangements in grocery retail marketing." Asia Pacific Journal of Marketing and Logistics. 27 (3), pp. 368-384. https://doi.org/10.1108/APJML-08-2014-0124
Manufacturer and retailer brands: is strategic coexistence the norm?
Chimhundu, Ranga, McNeill, Lisa S. and Hamlin, Robert P.. 2015. "Manufacturer and retailer brands: is strategic coexistence the norm?" Australasian Marketing Journal. 23 (1), pp. 49-60. https://doi.org/10.1016/j.ausmj.2014.11.004
A study of marketing implementation in brand portfolio companies
Patrick, Kelly, Chimhundu, Ranga and Summers, Jane. 2014. "A study of marketing implementation in brand portfolio companies." Rundle-Thiele, Sharyn, Kubacki, Krzysztof and Arli, Denni (ed.) ANZMAC 2014: Agents of Change. Brisbane, Australia 01 - 03 Dec 2014 Brisbane, Australia.
Private label brand trends in the grocery retail industry
Chimhundu, Ranga and Chadee, Doren. 2013. "Private label brand trends in the grocery retail industry." Journal of Euromarketing. 22 (1/2), pp. 36-47.
Marketing manufacturer and retailer house brands: a study of shelf space in two product categories
Chimhundu, Ranga. 2012. "Marketing manufacturer and retailer house brands: a study of shelf space in two product categories." International Journal of Marketing Studies. 4 (6), pp. 35-43. https://doi.org/10.5539/ijms.v4n6p35
Targeting Zero Non-Attendance in Healthcare Clinics
Chan, Ka C. and Chan, David B.. 2012. "Targeting Zero Non-Attendance in Healthcare Clinics." Smith, Anthony C., Armfield, Nigel R. and Eikelboom, Robert H. (ed.) Global Telehealth 2012. IOS Press. pp. 52-57
Design of a Large Scale Community-Based Self-Management System for Diabetes Mellitus
Chan, Ka C., Wong, Lucia and Chan, David B.. 2012. "Design of a Large Scale Community-Based Self-Management System for Diabetes Mellitus." Smith, Anthony C., Armfield, Nigel R. and Eikelboom, Robert H. (ed.) Global Telehealth 2012. IOS Press. pp. 58-66
An integrated virtual and physical network infrastructure for a networking laboratory
Chan, Ka Ching and Martin, Mary. 2012. "An integrated virtual and physical network infrastructure for a networking laboratory." ICCSE 2012: International Conference on Computer Science and Education. Melbourne, VIC, Australia 14 - 17 Jul 2012 Australia. IEEE (Institute of Electrical and Electronics Engineers). https://doi.org/10.1109/ICCSE.2012.6295333
Private label marketing performance: an analysis of historical trends using theories of cumulative change and punctuated equilibrium
Chimhundu, Ranga. 2011. "Private label marketing performance: an analysis of historical trends using theories of cumulative change and punctuated equilibrium." International Journal of Business and Management. 6 (8), pp. 58-65. https://doi.org/10.5539/ijbm.v6n8p58
Retailer brand share statistics in four developed economies from 1992 to 2005: some observations and implications
Chimhundu, Ranga, Hamlin, Robert P. and McNeill, Lisa. 2011. "Retailer brand share statistics in four developed economies from 1992 to 2005: some observations and implications." British Food Journal. 113 (3), pp. 391-403. https://doi.org/10.1108/00070701111116455
The coexistence of manufacturer brands and retailer brands in FMCG product categories
Chimhundu, Ranga. 2010. The coexistence of manufacturer brands and retailer brands in FMCG product categories. PhD Thesis Doctor of Philosophy. University of Otago.
Impact of manufacturer brand innovation on retailer brands
Chimhundu, Ranga, Hamlin, Robert P. and McNeill, Lisa. 2010. "Impact of manufacturer brand innovation on retailer brands." International Journal of Business and Management. 5 (9), pp. 10-18.
Manufacturer and retailer brand innovation in grocery packaged goods categories
Chimhundu, Ranga. 2008. "Manufacturer and retailer brand innovation in grocery packaged goods categories." 12th Annual Waikato Management School Student Research Conference. Hamilton, New Zealand 20 Oct 2008 Hamilton, New Zealand.
FMCG brand, supermarket chain and consumer relationships
Chimhundu, Ranga. 2005. "FMCG brand, supermarket chain and consumer relationships." 2005 Otago Marketing Doctoral Colloquium. Dunedin, New Zealand 17 - 18 Oct 2005 Dunedin, New Zealand.
Future of the brand management structure in FMCG: a two-dimensional perspective
Chimhundu, Ranga. 2004. Future of the brand management structure in FMCG: a two-dimensional perspective. Masters Thesis Master of Commerce. University of Otago.
The brand management structure in consumer packaged goods: a research monograph on its current status and future prospects
Chimhundu, Ranga and Hamlin, Robert P.. 2008. The brand management structure in consumer packaged goods: a research monograph on its current status and future prospects. Saarbrucken, Germany. VDM Verlag Dr. Muller.
Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing
Hamlin, Robert P. and Chimhundu, Ranga. 2007. "Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing." Journal of Customer Behavior. 6 (2), pp. 179-194.
Future of the brand management structure in FMCG
Chimhundu, Ranga and Hamlin, Robert P.. 2007. "Future of the brand management structure in FMCG." Journal of Brand Management. 14 (3), pp. 232-239. https://doi.org/10.1057/palgrave.bm.2550064