Part 3 Case Study 3.1 Cioccolato: The ultimate chocolate experience in Australia
Textbook (chapter)
Chimhundu, Ranga and Hassan, Rumman. 2021. "Part 3 Case Study 3.1 Cioccolato: The ultimate chocolate experience in Australia." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terrence A. (ed.) Integrated marketing communications. Melbourne, Australia. Cengage Learning Australia. pp. 383-384
Chapter Title | Part 3 Case Study 3.1 Cioccolato: The ultimate chocolate experience in Australia |
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Book Chapter Category | Textbook (chapter) |
ERA Publisher ID | 1464 |
Book Title | Integrated marketing communications |
Authors | Chimhundu, Ranga (Author) and Hassan, Rumman (Author) |
Editors | Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terrence A. |
Edition | 6th edition |
Page Range | 383-384 |
Chapter Number | 13 |
Number of Pages | 2 |
Year | 2021 |
Publisher | Cengage Learning Australia |
Cengage Learning | |
Place of Publication | Melbourne, Australia |
ISBN | 9780170443005 |
9780170450195 | |
Web Address (URL) | https://au.cengage.com/c/isbn/9780170443005/ |
Abstract | This is an updated marketing case study for the 6th (Asia Pacific) edition of the textbook, 'Integrated Marketing Communications'. The case study explores marketing concepts in the context of a successful restaurant. The focus is on decisions relating to the application of digital marketing and on the optimum level of presence on social media channels. The case study ends up with marketing-related questions and suggests solutions. |
Keywords | marketing; digital marketing; marketing communications; social media; technology; competition; restaurants |
ANZSRC Field of Research 2020 | 350604. Marketing communications |
350605. Marketing management (incl. strategy and customer relations) | |
Byline Affiliations | University of Southern Queensland |
Event | Text book: Luck, E., Barker, N., Sassenberg, A., Chitty, B., Andrews, J. C., and Shimp, C., (2021)'Integrated marketing communications'(6E). Case study published in this textbook. |
Institution of Origin | University of Southern Queensland |
Event Details | Text book: Luck, E., Barker, N., Sassenberg, A., Chitty, B., Andrews, J. C., and Shimp, C., (2021)'Integrated marketing communications'(6E).
Case study published in this textbook. |
Permalink -
https://research.usq.edu.au/item/q604z/part-3-case-study-3-1-cioccolato-the-ultimate-chocolate-experience-in-australia
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