Customer perception of green advertising in the context of eco-friendly FMCGs

Article

Hassan, Rumman and Valenzuela, Fredy. 2016. "Customer perception of green advertising in the context of eco-friendly FMCGs." Contemporary Management Research: an international journal. 12 (2), pp. 169-182. https://doi.org/10.7903/cmr.14796
Article Title

Customer perception of green advertising in the context of eco-friendly FMCGs

ERA Journal ID40337
Article CategoryArticle
AuthorsHassan, Rumman (Author) and Valenzuela, Fredy (Author)
Journal TitleContemporary Management Research: an international journal
Journal Citation12 (2), pp. 169-182
Number of Pages14
Year2016
Place of PublicationTaiwan
ISSN1813-5498
Digital Object Identifier (DOI)https://doi.org/10.7903/cmr.14796
Web Address (URL)http://www.cmr-journal.org/article/view/14796/pdf
Abstract

Past studies have focused on the role of advertising in consumer behaviour. However, with the emergence of green marketing as a field of study, there is a growing importance in eco-friendly products. The present study contributes to the literature on green marketing by investigating Australian customers’ exposure to and trust in green advertising in the context of eco-friendly Fast Moving Consumer Goods. In addition, the study investigates whether customers’ purchase intentions are influenced by such advertisements. The present study, which includes in-depth interviews, gives an insight into issues relating to green advertisements. The findings provide a detailed insight into the variation in terms of customers’ perceptions of green advertising and its influence on customers. Findings and discussion are presented.

Keywordsgreen marketing; green products; green advertising; Fast Moving Consumer Goods; trust
ANZSRC Field of Research 2020350604. Marketing communications
Public Notes

Files associated with this item cannot be displayed due to copyright restrictions.

Byline AffiliationsSchool of Management and Enterprise
University of New South Wales
Institution of OriginUniversity of Southern Queensland
Permalink -

https://research.usq.edu.au/item/q380v/customer-perception-of-green-advertising-in-the-context-of-eco-friendly-fmcgs

Log in to edit
  • 1750
    total views
  • 7
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

Digital transformation in real estate marketing: A review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Digital transformation in real estate marketing: A review." Singh, Amandeep, Bansal, Rohit and Sharma, Sandhir (ed.) Big Data: A Road Map for Successful Digital Marketing. Germany. Walter de Gruyter. pp. 39-61
Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region
Bukhari, Syed Faheem Hasan, Woodside, Frances M., Hassan, Rumman, Hussain, Saima and Khurram, Sana. 2022. "Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region." Journal of Islamic Marketing. 13 (2), pp. 481-507. https://doi.org/10.1108/JIMA-05-2020-0139
The impact of digital communications on consumer perceptions of sport celebrity transgressions
Sassenberg, Anne-Marie, Summers, Jane, Johnson Morgan, Melissa and Hassan, Rumman. 2018. "The impact of digital communications on consumer perceptions of sport celebrity transgressions." Journal of Global Sport Management. 3 (2), pp. 189-207. https://doi.org/10.1080/24704067.2018.1457968
Endurance of digital marketing with artificial intelligence
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Endurance of digital marketing with artificial intelligence." Bove, Liliana L., Bell, Simon J. and Hito, Abraham Hito (ed.) ANZMAC 2021: Something Different. Melbourne, Australia 29 Nov - 01 Dec 2021 Melbourne, Australia.
Blockchain technology transforms digital marketing by growing consumer trust
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Blockchain technology transforms digital marketing by growing consumer trust." Idrees, Sheikh Mohammad and Nowostawski, Mariusz (ed.) Transformations Through Blockchain Technology: The New Digital Revolution. Cham, Switzerland. Springer. pp. 265-289
Blockchain-enabled trust management for digital marketing in the Industry 4.0 Era
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Blockchain-enabled trust management for digital marketing in the Industry 4.0 Era." Maleh, Yassine, Tawalbeh, Lo’ai, Motahhir, Saad and Hafid, Abdelhakim Senhaji (ed.) Advances in Blockchain Technology for Cyber Physical Systems. Cham, Switzerland. Springer. pp. 303-321
The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour: A review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour: A review." Journal of Tianjin University Science and Technology. 54 (8), pp. 13-32. https://doi.org/10.17605/OSF.IO/4C8YH
Artificial intelligence in digital marketing influences consumer behaviour: A review and theoretical foundation for future research
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Artificial intelligence in digital marketing influences consumer behaviour: A review and theoretical foundation for future research." Academy of Marketing Studies Journal. 25 (5), pp. 1-7.
Who says waiting is boring? How consumer narratives within online communities help reduce stress while waiting
Hassan, Mahmud and Hassan, Rumman. 2020. "Who says waiting is boring? How consumer narratives within online communities help reduce stress while waiting." Spanish Journal of Marketing. 24 (3), pp. 403-424. https://doi.org/10.1108/SJME-01-2020-0010
Intrinsic and extrinsic attributes that drive Muslim consumer purchase behavior: A study in the context of Western imported food
Bukhari, Syed Faheem Hassan, Woodside, Frances M., Hassan, Rumman, Ali, Omar Massoud Salim Hassan, Hussain, Saima and Waqas, Rabail. 2020. "Intrinsic and extrinsic attributes that drive Muslim consumer purchase behavior: A study in the context of Western imported food." Journal of Islamic Marketing. 12 (1), pp. 70-94. https://doi.org/10.1108/JIMA-01-2018-0004
The impact of digital media on real estate marketing: A review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2020. "The impact of digital media on real estate marketing: A review." Sydney International Business Research Conference (SIBRC 2020). Sydney, Australia 13 - 15 Feb 2020 Sydney, Australia.
Part 3 Case Study 3.1 Cioccolato: The ultimate chocolate experience in Australia
Chimhundu, Ranga and Hassan, Rumman. 2021. "Part 3 Case Study 3.1 Cioccolato: The ultimate chocolate experience in Australia." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terrence A. (ed.) Integrated marketing communications. Melbourne, Australia. Cengage Learning Australia. pp. 383-384
Understanding Contextual Attractiveness Factors of Transit Orientated Shopping Mall Developments (Tosmds) for Shopping Mall Passengers on the Dubai Metro Red Line
Abutaleb, Ayman, McDougall, Kevin, Basson, Marita, Hassan, Rumman and Mahmood, Muhammad Nateque. 2021. "Understanding Contextual Attractiveness Factors of Transit Orientated Shopping Mall Developments (Tosmds) for Shopping Mall Passengers on the Dubai Metro Red Line." Planning Practice and Research. 36 (3), pp. 292-313. https://doi.org/10.1080/02697459.2020.1829282
The Impact of Transit-Oriented Shopping Mall Developments (TOSMDs) on Metro Station Ridership: Dubai Metro Redline
Abutaleb, Ayman, McDougall, Kevin, Basson, Marita, Hassan, Rumman and Mahmood, Muhammad Nateque. 2020. "The Impact of Transit-Oriented Shopping Mall Developments (TOSMDs) on Metro Station Ridership: Dubai Metro Redline." Urban Rail Transit. 6 (3), pp. 157-170. https://doi.org/10.1007/s40864-020-00129-0
Marketing organic food in Australia: A qualitative study of factors influencing consumers’ purchase intentions
Almrafee, Mohammad, Chimhundu, Ranga and Hassan, Rumman. 2019. "Marketing organic food in Australia: A qualitative study of factors influencing consumers’ purchase intentions." Lang, Mark (ed.) International Food Marketing Research Symposium 2019. Sippy Downs, Australia 12 - 13 Jun 2019 Tampa, United States.
Towards a Conceptual Framework for Understanding the Attractiveness of Rail Transit-Oriented Shopping Mall Developments (TOSMDs)
Abutaleb, Ayman, McDougall, Kevin, Basson, Marita, Hassan, Rumman and Mahmood, Nateque. 2019. "Towards a Conceptual Framework for Understanding the Attractiveness of Rail Transit-Oriented Shopping Mall Developments (TOSMDs)." Urban Rail Transit. 5 (4), pp. 225-239. https://doi.org/10.1007/s40864-019-00112-4
Is religiosity an important consideration in Muslim consumer behavior: exploratory study in the context of western imported food in Pakistan
Bukhari, Syed Faheem Hasan, Woodside, Frances M., Hassan, Rumman, Shaikh, Ayesha Latifa, Hussain, Saima and Mazhar, Waqas. 2019. "Is religiosity an important consideration in Muslim consumer behavior: exploratory study in the context of western imported food in Pakistan." Journal of Islamic Marketing. 10 (4), pp. 1288-1307. https://doi.org/10.1108/JIMA-01-2018-0006
Australian Muslim women and fitness choices – myths debunked
Summers, Jane, Hassan, Rumman, Ong, Derek and Hossain, Munir. 2018. "Australian Muslim women and fitness choices – myths debunked." Journal of Services Marketing. 32 (5), pp. 605-615. https://doi.org/10.1108/JSM-07-2017-0261
Primitivo: Bringing back food to what it should be [Case study]
Hassan, Rumman and Chimhundu, Ranga. 2017. "Primitivo: Bringing back food to what it should be [Case study]." Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, Craig (ed.) Integrated marketing communications, Asia-Pacific. South Melbourne, Victoria, Australia. Cengage Learning Australia. pp. 142-143
Cioccolato Australia: The ultimate chocolate experience [Case study]
Chimhundu, Ranga and Hassan, Rumman. 2017. "Cioccolato Australia: The ultimate chocolate experience [Case study]." Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, Craig (ed.) Integrated marketing communications, Asia-Pacific. South Melbourne, Victoria, Australia. Cengage Learning Australia. pp. 456-457
What influences Australians to buy eco-friendly FMCGs? An integrated model
Hassan, Rumman, Summers, Jane, Chimhundu, Ranga and Valenzuela, Fredy. 2016. "What influences Australians to buy eco-friendly FMCGs? An integrated model." ANZMAC 2016: Marketing in a Post-Disciplinary Era. Christchurch, New Zealand 05 - 07 Dec 2016 Christchurch, New Zealand.
Service recovery in the Australian banking industry
Valenzuela, Fredy, Cooksey, Ray, Chandralal, Lalith and Hassan, Rumman. 2013. "Service recovery in the Australian banking industry." Contemporary Management Research: an international journal. 9 (4), pp. 463-482. https://doi.org/10.7903/cmr.11370