Cioccolato Australia: The ultimate chocolate experience [Case study]

Textbook (chapter)

Chimhundu, Ranga and Hassan, Rumman. 2017. "Cioccolato Australia: The ultimate chocolate experience [Case study]." Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, Craig (ed.) Integrated marketing communications, Asia-Pacific. South Melbourne, Victoria, Australia. Cengage Learning Australia. pp. 456-457
Chapter Title

Cioccolato Australia: The ultimate chocolate experience [Case study]

Book Chapter CategoryTextbook (chapter)
ERA Publisher ID1464
Book TitleIntegrated marketing communications, Asia-Pacific
AuthorsChimhundu, Ranga (Author) and Hassan, Rumman (Author)
EditorsChitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, Craig
Edition5th edition
Page Range456-457
Number of Pages2
Year2017
PublisherCengage Learning Australia
Cengage Learning
Place of PublicationSouth Melbourne, Victoria, Australia
ISBN9780170386517
Web Address (URL)https://cengage.com.au/product/title/integrated-marketing-communications/isbn/9780170386517
Abstract

This marketing case study explores marketing communication concepts in the context of a successful restaurant. Specific focus is on decisions related to the application of digital marketing and on the optimum level of presence on social media channels. Suggested solutions to the marketing communication problems posed are provided.

Keywordsmarketing; marketing communications; digital marketing; social media; new media; traditional media; restaurant; technological environment; competition
ANZSRC Field of Research 2020350604. Marketing communications
Byline AffiliationsSchool of Management and Enterprise
EventBook title: Chitty, B. et al. (2017), Integrated Marketing Communications, 5th Asia-Pacific edn, Cengage, South Melbourne, Australia.
Institution of OriginUniversity of Southern Queensland
Event Details
Book title: Chitty, B. et al. (2017), Integrated Marketing Communications, 5th Asia-Pacific edn, Cengage, South Melbourne, Australia.
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