Consumer engagement with social media marketing in Australia

Paper

Deo, Kirtika, Chimhundu, Ranga and Hafeez-Baig, Abdul. 2018. "Consumer engagement with social media marketing in Australia." 2018 International Congress on Banking, Economics, Finance and Business (BEFB- Sydney 2018). Sydney, Australia 17 - 19 Dec 2018
Paper/Presentation Title

Consumer engagement with social media marketing in Australia

Presentation TypePaper
AuthorsDeo, Kirtika (Author), Chimhundu, Ranga (Author) and Hafeez-Baig, Abdul (Author)
Number of Pages1
Year2018
Web Address (URL) of Paperhttps://conferencealerts.com/show-event?id=202512
Conference/Event2018 International Congress on Banking, Economics, Finance and Business (BEFB- Sydney 2018)
Event Details
2018 International Congress on Banking, Economics, Finance and Business (BEFB- Sydney 2018)
Event Date
17 to end of 19 Dec 2018
Event Location
Sydney, Australia
Abstract

This study examines factors that influence consumers to engage with social media marketing activities generated by firms in Australia. The Uses and Gratifications (U&G) theory and Social Cognitive Theory (SCT) formed the theoretical foundation to investigate consumer engagement factors. The factors were gathered from the literature and validated using 20 semi-structured interviews. An online survey instrument was then developed and pre-tested with five respondents who provided feedback and suggestions to improve the functionality of the survey. Thereafter, a pilot study was conducted with 35 participants using convenience sampling, to improve the questions, format, scaling and average time taken to complete the survey. SPSS statistical software was used to test the internal reliability. The study had a response rate of 66.03%, and most of the constructs tested were reliable with Cronbach Alpha above 0.6. The main survey has been disseminated to users of social media in Australia with an intention to collect data from a sample of 350 participants. There is an intention to analyse the data using exploratory factor analysis, multi-linear regression and structural equation modelling to statistically confirm the factors and/or sub-factors that influence consumers to engage with social media marketing activities in Australia.

Keywordssocial media, social media marketing, consumer engagement, consumer behaviour
ANZSRC Field of Research 2020350604. Marketing communications
350605. Marketing management (incl. strategy and customer relations)
Public Notes

Abstract only.

Byline AffiliationsSchool of Management and Enterprise
Institution of OriginUniversity of Southern Queensland
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Gururajan, Raj, Hafeez-Baig, Abdul, Clark, Kevin, Moller, Susan and Sankaran, Prema. 2014. "Reliability of qualitative data using text analysis: a Queensland Health case study." 3rd International Conference on Eco-friendly Computing and Communication Systems (ICECCS 2014): Computing and Communication for Sustainable Development. Mangalore, India 18 - 21 Dec 2014 Piscataway, NJ. United States.
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Hafeez-Baig, Abdul, Gururajan, Raj and Chakraborty, Subrata. 2016. "Assuring reliability in qualitative studies: a health informatics persective." 20th Pacific Asia Conference on Information Systems (PACIS 2016). Chiayi, Taiwan 27 Jun - 01 Jul 2016 Chiayi, Taiwan.
Title of PhD project: study to investigate factors influencing adoption of mobile devices in the health care environment
Rani Sood, Vasundhara, Gururajan, Raj and Hafeez Baig, Abdul. 2015. "Title of PhD project: study to investigate factors influencing adoption of mobile devices in the health care environment." 26th Australasian Conference on Information Systems (ACIS 2015). Adelaide, Australia 30 Nov - 04 Dec 2015 Adelaide, South Australia.
What influences Australians to buy eco-friendly FMCGs? An integrated model
Hassan, Rumman, Summers, Jane, Chimhundu, Ranga and Valenzuela, Fredy. 2016. "What influences Australians to buy eco-friendly FMCGs? An integrated model." ANZMAC 2016: Marketing in a Post-Disciplinary Era. Christchurch, New Zealand 05 - 07 Dec 2016 Christchurch, New Zealand.
Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions
Chimhundu, Ranga. 2016. "Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions." Journal of Brand Management. 23 (5), pp. 24-40. https://doi.org/10.1057/s41262-016-0003-7
Handheld wireless devices and opinions of physicians in healthcare environment: a case of Pakistan
Hafeez-Baig, Abdul and Gururajan, Raj. 2014. "Handheld wireless devices and opinions of physicians in healthcare environment: a case of Pakistan." 25th Australasian Conference on Information Systems (ACIS 2014). Auckland, New Zealand 08 - 10 Dec 2014 Palmerston North, New Zealand.
Objective Analysis of Marker Bias in Higher Education
Chakraborty, Subrata, Zhou, Susan, Hafeez-Baig, Abdul, Gururajan, Raj, Paul, Manoranjan, Mandal, Anuradha, Chacko, Anila Elizabeth and Barua, Prabal D.. 2017. "Objective Analysis of Marker Bias in Higher Education." 5th IEEE International Conference on Teaching, Assessment, and Learning for Engineering (TALE 2016). Bangkok, Thailand 07 - 09 Dec 2016 Piscataway, United States. https://doi.org/10.1109/TALE.2016.7851839
The impact of diet counselling on Type 2 Diabetes Mellitus: an Indian case study
Krishnan, Dharini, Gururajan, Raj, Hafeez-Baig, Abdul, Kondalasamy-Chennakesavan, Srinivas, Wickramasinghe, Nilmini and Gururajan, Rashmi. 2015. "The impact of diet counselling on Type 2 Diabetes Mellitus: an Indian case study." Journal of Diabetes and Metabolism. 6 (10). https://doi.org/10.4172/2155-6156.1000610
What factors determine healthcare professionals’ (HCPs) acceptance of mobile devices for telehealth: a qualitative study conducted in Queensland, Australia
Rani Sood, Vasundhara, Gururajan, Raj and Hafeez Baig, Abdul. 2016. "What factors determine healthcare professionals’ (HCPs) acceptance of mobile devices for telehealth: a qualitative study conducted in Queensland, Australia." 2nd National Rural & Remote Telehealth Conference: Rural and Remote Telehealth at Home. Toowoomba, Australia 05 - 06 Oct 2016 Toowoomba, Australia.
What factors determine healthcare professionals’ (HCPs) acceptance of mobile devices for telehealth: a qualitative study conducted in Queensland, Australia
Rani Sood, Vasundhara, Hafeez Baig, Abdul and Gururajan, Raj. 2016. "What factors determine healthcare professionals’ (HCPs) acceptance of mobile devices for telehealth: a qualitative study conducted in Queensland, Australia." 2nd National Rural & Remote Telehealth Conference: Rural and Remote Telehealth at Home. Toowoomba, Australia 05 - 06 Oct 2016 Toowoomba, Australia.
Wireless technology and job performance attributes in a healthcare environment
Hafeez-Baig, Abdul and Gururajan, Raj. 2012. "Wireless technology and job performance attributes in a healthcare environment." Su, Ying (ed.) 7th International Conference on Cooperation and Promotion of Information Resources in Science and Technology (COINFO 2012): Information Sharing in the Cloud. Nanjing, China 23 - 25 Nov 2012 Irvine, CA. United States.
Older people, assistive technologies, and the barriers to adoption: a systematic review
Yusif, Salifu, Soar, Jeffrey and Hafeez-Baig, Abdul. 2016. "Older people, assistive technologies, and the barriers to adoption: a systematic review." International Journal of Medical Informatics. 94, pp. 112-116. https://doi.org/10.1016/j.ijmedinf.2016.07.004
How do students use their mobile devices to support learning? A case study from an Australian regional university
Farley, Helen, Murphy, Angela, Johnson, Chris, Carter, Brad, Lane, Michael, Midgley, Warren, Hafeez-Baig, Abdul, Dekeyser, Stijn and Koronios, Andy. 2015. "How do students use their mobile devices to support learning? A case study from an Australian regional university." Journal of Interactive Media in Education. 15 (1), pp. 1-13. https://doi.org/10.5334/jime.ar
Eco-apparel marketing strategy: An innovative approach to overcome marketing barriers
Neupane, Saugat, Chimhundu, Ranga and Kong, Eric. 2015. "Eco-apparel marketing strategy: An innovative approach to overcome marketing barriers." 2015 Academy of International Business Australia and New Zealand Chapter (AIB-ANZ) Annual Symposium: Interdisciplinarity and Methodological Pluralism in Internationalisation Research. Brisbane, Australia 20 Nov 2015 Brisbane, Australia.
An exploratory qualitative study to identify factors that influence the use of electronic patient journey boards in Queensland health
Gururajan, Raj, Hafeez Baig, Abdul, Sturgess, Julie, Clark, Kevin and Gururajan, Vijaya. 2015. "An exploratory qualitative study to identify factors that influence the use of electronic patient journey boards in Queensland health." Electronic Journal of Health Informatics. 9 (1).
Mobile telehealth technology assessment: Queensland case study
Gururajan, Raj, Little, Alison, Hafeez Baig, Abdul, Chakraborty, Subrata and Wickramasignhe, Nilmini. 2015. "Mobile telehealth technology assessment: Queensland case study." 23rd Australian National Health Informatics Conference (HIC 2015). Brisbane, Australia 03 - 05 Aug 2015 Australia.
Category captain arrangements in grocery retail marketing
Chimhundu, Ranga, Kong, Eric and Gururajan, Raj. 2015. "Category captain arrangements in grocery retail marketing." Asia Pacific Journal of Marketing and Logistics. 27 (3), pp. 368-384. https://doi.org/10.1108/APJML-08-2014-0124
Health text analysis: a Queensland Health case study
Gururajan, Raj, Hafeez-Baig, Abdul, Clark, Kevin, Moller, Susan and Sankaran, Prema. 2014. "Health text analysis: a Queensland Health case study." Mathirajan, M. (ed.) 2nd International Conference on Business Analytics and Intelligence (ICBAI 2014). Bangalore, India 18 - 20 Dec 2014 Bangalore, India.
An exploratory case study on employee health and wellbeing: Indian railways case study
Gururajan, Raj, Hafeez-Baig, Abdul, Chennakesav, Srinivas, Thomas, Anil, Prakash, Ram, Krishnan, Dharini and Sankaran, Prema. 2014. "An exploratory case study on employee health and wellbeing: Indian railways case study." Journal of Information Technology & Software Engineering. 4 (1), p. 125. https://doi.org/10.4172/2165-7866.1000125
Mobile learning anytime, anywhere: what are our students doing?
Murphy, Angela, Farley, Helen, Lane, Michael, Hafeez-Baig, Abdul and Carter, Brad. 2014. "Mobile learning anytime, anywhere: what are our students doing?" Australasian Journal of Information Systems. 18 (3), pp. 331-345.
Manufacturer and retailer brands: Is strategic coexistence the norm?
Chimhundu, Ranga, McNeill, Lisa S. and Hamlin, Robert P.. 2015. "Manufacturer and retailer brands: Is strategic coexistence the norm?" Australasian Marketing Journal. 23 (1), pp. 49-60. https://doi.org/10.1016/j.ausmj.2014.11.004
A study of marketing implementation in brand portfolio companies
Patrick, Kelly, Chimhundu, Ranga and Summers, Jane. 2014. "A study of marketing implementation in brand portfolio companies." Rundle-Thiele, Sharyn, Kubacki, Krzysztof and Arli, Denni (ed.) ANZMAC 2014: Agents of Change. Brisbane, Australia 01 - 03 Dec 2014 Brisbane, Australia.
An empirical study to determine factors that motivate and limit the implementation of ICT in healthcare environment
Gururajan, Raj and Hafeez-Baig, Abdul. 2014. "An empirical study to determine factors that motivate and limit the implementation of ICT in healthcare environment." BMC Medical Informatics and Decision Making. 14 (98), pp. 1-8. https://doi.org/10.1186/1472-6947-14-98
Critical role of 'T-shaped skills & incentive rewards' as determinants for knowledge management enablers: a case of Indian study
Hafeez-Baig, Abdul and Gururajan, Raj. 2012. "Critical role of 'T-shaped skills & incentive rewards' as determinants for knowledge management enablers: a case of Indian study." Kalloniatis, Christos (ed.) Modern information systems. Rijeka, Croatia. InTech Europe. pp. 133-146
An exploratory study to identify factors that influence the use of electronic patient boards in Queensland Health
Gururajan, Raj, Hafeez-Baig, Abdul, Sturgess, Julie, Clark, Kevin, Gururajan, Vijaya and Moller, Susan. 2013. "An exploratory study to identify factors that influence the use of electronic patient boards in Queensland Health." International Journal of Management & Information Technology. 7 (2), pp. 1033-1041.
An exploration of access to and use of mobile technologies for learning activities among higher education students
Murphy, Angela, Farley, Helen, Midgley, Warren, Carter, Brad, Lane, Michael and Hafeez-Baig, Abdul. 2013. "An exploration of access to and use of mobile technologies for learning activities among higher education students." Research Colloquia and Showcase 2013. Springfield, Australia 12 - 13 Jun 2013 Queensland, Australia.
Listening to the student voice: how are students really using mobile technologies for learning?
Murphy, Angela, Farley, Helen, Johnson, Chris, Lane, Michael, Carter, Brad, Hafeez-Baig, Abdul, Midgley, Warren, Dekeyser, Stijn, Rees, Sharon, Mitchell, Maxine, Doyle, Joanne and Koronios, Andy. 2013. "Listening to the student voice: how are students really using mobile technologies for learning?" Carter, Helen, Gosper, Maree and Hedberg, John (ed.) 30th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE 2013). Sydney, Australia 01 - 04 Dec 2013
Mobile learning anytime, anywhere: what are our students doing?
Murphy, Angela, Farley, Helen, Lane, Michael, Hafeez-Baig, Abdul and Carter, Brad. 2013. "Mobile learning anytime, anywhere: what are our students doing?" Aisyah, Hepu and Standing, Craig (ed.) 24th Australasian Conference on Information Systems (ACIS 2013). Melbourne, Australia 04 - 06 Dec 2013 Melbourne, Australia.
Expectations, usability, and job satisfaction as determinants for the perceived benefits for the use of wireless technology in healthcare
Hafeez-Baig, Abdul and Gururajan, Raj. 2013. "Expectations, usability, and job satisfaction as determinants for the perceived benefits for the use of wireless technology in healthcare." Bali, Rajeev K., Troshani, Indrit, Goldberg, Steve and Wickramasinghe, Nilmini (ed.) Pervasive health knowledge management. New York, NY. United States. Springer. pp. 305-316
Wireless technology and clinical influences in healthcare setting: an Indian case study
Hafeez-Baig, Abdul and Gururajan, Raj. 2011. "Wireless technology and clinical influences in healthcare setting: an Indian case study." Guah, Matthew (ed.) Healthcare delivery reform and new technologies: organizational initiatives. Hershey, PA. United States. IGI Global. pp. 55-74
Private label brand trends in the grocery retail industry
Chimhundu, Ranga and Chadee, Doren. 2013. "Private label brand trends in the grocery retail industry." Journal of Euromarketing. 22 (1/2), pp. 36-47.
Acoustical design of digital stethoscope for improved performance
Thiagarajan, Raj C., Sankaran, Prema, Hafeez-Baig, Abdul, Elangovan, Kodeeswari and Gururajan, Raj. 2012. "Acoustical design of digital stethoscope for improved performance." Singh, Lakhvinder (ed.) COMSOL Conference India 2012. Bangalore, India 02 - 03 Nov 2012 Burlington, MA. United States.
Does information and communication technology (ICT) facilitate knowledge management activities in the 21st century?
Hafeez-Baig, Abdul and Gururajan, Raj. 2012. "Does information and communication technology (ICT) facilitate knowledge management activities in the 21st century?" Journal of Software. 7 (11), pp. 2437-2442. https://doi.org/10.4304/jsw.7.11.2437-2442
Role of wireless handheld technology by nurses in healthcare environment
Hafeez-Baig, Abdul and Gururajan, Raj. 2012. "Role of wireless handheld technology by nurses in healthcare environment." Computer Technology and Application. 3 (8), pp. 550-557.
Phenomena of adoption of wireless handheld devices: a case of healthcare setting
Hafeez-Baig, Abdul and Gururajan, Raj. 2013. "Phenomena of adoption of wireless handheld devices: a case of healthcare setting." Muga, Helen E. and Thomas, Ken D. (ed.) Cases on the diffusion and adoption of sustainable development practices. Hershey, PA. United States. IGI Global. pp. 20-43
Principles and pressures in managing student attitudes to innovative mobile learning: a view from an Australian distance-education-intensive university
Hafeez-Baig, Abdul, Gururajan, Raj, Danaher, P. A. and De George-Walker, Linda. 2013. "Principles and pressures in managing student attitudes to innovative mobile learning: a view from an Australian distance-education-intensive university." International Journal of Management in Education. 7 (1/2), pp. 149-162. https://doi.org/10.1504/IJMIE.2013.050818
Feeding back and enhancing authentic learning in quality course assessment design: locating information systems education in rigorous educational research
Hafeez-Baig, Abdul, Gururajan, Raj, Jones, David and Danaher, P. A.. 2012. "Feeding back and enhancing authentic learning in quality course assessment design: locating information systems education in rigorous educational research." Lamp, John (ed.) 23rd Australasian Conference on Information Systems (ACIS 2012). Geelong, Australia 03 - 05 Dec 2012 Geelong, Australia.
Deploying mobile data services: an Australian case study
Tsai, Heng-Sheng, Gururajan, Raj, Kong, Eric, Hafeez-Baig, Abdul and Lin, Meng Kuan. 2012. "Deploying mobile data services: an Australian case study." IT Professional: technology solutions for the enterprise. 14 (5), pp. 22-27. https://doi.org/10.1109/MITP.2012.47
Marketing manufacturer and retailer house brands: A study of shelf space in two product categories
Chimhundu, Ranga. 2012. "Marketing manufacturer and retailer house brands: A study of shelf space in two product categories." International Journal of Marketing Studies. 4 (6), pp. 35-43. https://doi.org/10.5539/ijms.v4n6p35
An exploratory study to investigate the effectiveness of PDAs in healthcare: a case of Queensland nurses
Hafeez-Baig, Abdul and Gururajan, Raj. 2011. "An exploratory study to investigate the effectiveness of PDAs in healthcare: a case of Queensland nurses." 22nd Australasian Conference on Information Systems (ACIS 2011). Sydney, Australia 29 Nov - 02 Dec 2011 Atlanta, GA. United States.
Student perceptions and uses of wireless handheld devices: implications for implementing blended and mobile learning in an Australian university
Gururajan, Raj, Hafeez-Baig, Abdul, Danaher, P. A. and De George-Walker, Linda. 2011. "Student perceptions and uses of wireless handheld devices: implications for implementing blended and mobile learning in an Australian university." Kitchenham, Andrew (ed.) Models for interdisciplinary mobile learning: delivering information to students. Hershey, PA. United States. IGI Global. pp. 231-246
Pakistani study on the determinants of wireless technology in healthcare
Hafeez-Baig, Abdul and Gururajan, Raj. 2012. "Pakistani study on the determinants of wireless technology in healthcare." Computer Technology and Application. 3 (2), pp. 194-200.
Challenges and opportunities for academics adopting an online peer review innovation
Hafeez-Baig, Abdul, De George-Walker, Linda, Gururajan, Raj and Danaher, P. A.. 2011. "Challenges and opportunities for academics adopting an online peer review innovation." Studies in Learning Evaluation Innovation and Development. 8 (1), pp. 26-37.
A confirmatory factor analysis on the views and constructs for knowledge management in India
Gururajan, Raj, Hafeez-Baig, Abdul and Tsai, Heng-Sheng. 2012. "A confirmatory factor analysis on the views and constructs for knowledge management in India." Computer Technology and Application. 3 (1), pp. 98-104.
Preliminary study to investigation the determinants that effect IS/IT outsourcing
Hafeez-Baig, Abdul and Gururajan, Raj. 2011. "Preliminary study to investigation the determinants that effect IS/IT outsourcing." International Journal of Information and Communication Technology Research. 1 (2), pp. 48-54.
Clinicians' perception of using digital stethoscopes in telehealth platform: Queensland telehealth preliminary study
Soroush, Layla, Hafeez-Baig, Abdul and Gururajan, Raj. 2010. "Clinicians' perception of using digital stethoscopes in telehealth platform: Queensland telehealth preliminary study." Rosemann, Michael (ed.) 21st Australasian Conference on Information Systems (ACIS 2010). Brisbane, Australia 01 - 03 Dec 2010 Brisbane, Australia.
Time management, improved patient expectations and added value contributing to the perceived acceptance of using wireless hand held devices in the Indian healthcare
Hafeez-Baig, Abdul and Gururajan, Raj. 2008. "Time management, improved patient expectations and added value contributing to the perceived acceptance of using wireless hand held devices in the Indian healthcare." Mills, Annette and Huff, Sid (ed.) 19th Australasian Conference on Information Systems (ACIS 2008). Christchurch, New Zealand 03 - 05 Dec 2008 Christchurch, New Zealand.
Clinical factors and technological barriers as determinants for the intention to use wireless handheld technology in healthcare environment: an Indian case study
Gururajan, Raj, Gururajan, Vijaya and Hafeez-Baig, Abdul. 2008. "Clinical factors and technological barriers as determinants for the intention to use wireless handheld technology in healthcare environment: an Indian case study." Willie, Golden, Thomas, Acton and Kieran, Conboy (ed.) 16th European Conference on Information Systems: Information Systems in an Innovative Knowledge-based Society (ECIS 2008). Galway, Ireland 09 - 11 Jun 2008 Galway, Ireland.
Reactions and perceptions of healthcare professional towards wireless devices in healthcare environment in the developing world: a case of Pakistan
Gururajan, Raj, Hafeez-Baig, Abdul and Kerr, Don. 2007. "Reactions and perceptions of healthcare professional towards wireless devices in healthcare environment in the developing world: a case of Pakistan." Toleman, Mark, Cater-Steel, Aileen and Roberts, Dave (ed.) 18th Australasian Conference on Information Systems (ACIS 2007). Toowoomba, Australia 05 - 07 Dec 2007 Toowoomba, Australia.
Clinical usefulness is the key common determinant of adoption of wireless technology in healthcare for India and Australia
Grist, Shelly, Hafeez-Baig, Abdul, Gururajan, Raj and Khan, Shamim. 2007. "Clinical usefulness is the key common determinant of adoption of wireless technology in healthcare for India and Australia." Archer, Norm, Hassanein, Khaled and Yuan, Yufei (ed.) 6th International Conference on the Management of Mobile Business (ICMB 2007). Toronto, Canada 09 - 11 Jul 2007 Washington, United States.
A framework for the adoption of wireless technology in healthcare: an Indian study
Howard, Angela, Hafeez-Baig, Abdul, Howard, Srecko and Gururajan, Raj. 2006. "A framework for the adoption of wireless technology in healthcare: an Indian study." Spencer, S. and Jenkins, A. (ed.) 17th Australasian Conference on Information Systems (ACIS 2006). Adelaide, Australia 06 - 08 Dec 2006 Australia.
Legal issues and risks impacting wireless workforce
Hafeez-Baig, Abdul and Gururajan, Raj. 2005. "Legal issues and risks impacting wireless workforce." Li, Eldon (ed.) APDSI 2005. Taipei, Taiwan 28 Jun - 02 Jul 2005 Taiwan.
An exploratory study to determine factors impacting outsourcing of information systems in healthcare
Hafeez-Baig, Abdul and Gururajan, Raj. 2005. "An exploratory study to determine factors impacting outsourcing of information systems in healthcare." Eldon, Li (ed.) APDSI 2005. Taipei, Taiwan 28 Jun - 02 Jul 2005 Taiwan.
Clinicians perceptions towards wireless handheld devices: an Australian case study
Hafeez-Baig, Abdul and Gururajan, Raj. 2011. "Clinicians perceptions towards wireless handheld devices: an Australian case study." Su, Ying and Al-Hakim, Latif (ed.) COINFO 2011: 6th International Conference on Cooperation and Promotion of Information Resources in Science and Technology: Coordinative Innovation and Open Sharing. Hangzhou, China 12 - 14 Nov 2011 Irvine, CA, United States.
Views and constructs for knowledge management in India: a confirmatory factor analysis
Hafeez-Baig, Abdul, Gururajan, Raj and Tsai, Heng-Sheng. 2010. "Views and constructs for knowledge management in India: a confirmatory factor analysis." Chen, Houn-Gee and Liang, Ting-Peng (ed.) 14th Pacific Asia Conference on Information Systems (PACIS 2010): Service Science in Information Systems Research. Taipei, Taiwan 09 - 12 Jul 2010 Kaohsiung, Taiwan.
Study to investigate the adoption of wireless technology in the Australian healthcare system
Hafeez-Baig, Abdul. 2010. Study to investigate the adoption of wireless technology in the Australian healthcare system. PhD Thesis Doctor of Philosophy. University of Southern Queensland.
Knowledge sharing and management for better organisational outcomes: an Indian study
Gururajan, Raj, Tsai, Heng-Sheng, Hafeez-Baig, Abdul and Lin, Meng-Kuan. 2010. "Knowledge sharing and management for better organisational outcomes: an Indian study." Chen, Hong-Mei and Lin, Fu-ren (ed.) 14th Pacific Asia Conference on Information Systems (PACIS 2010): Service Science in Information Systems Research. Taipei, Taiwan 09 - 12 Jul 2010 Kaohsiung, Taiwan.
Private label marketing performance: An analysis of historical trends using theories of cumulative change and punctuated equilibrium
Chimhundu, Ranga. 2011. "Private label marketing performance: An analysis of historical trends using theories of cumulative change and punctuated equilibrium." International Journal of Business and Management. 6 (8), pp. 58-65. https://doi.org/10.5539/ijbm.v6n8p58
Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications
Chimhundu, Ranga, Hamlin, Robert P. and McNeill, Lisa. 2011. "Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications." British Food Journal. 113 (3), pp. 391-403. https://doi.org/10.1108/00070701111116455
Exploratory study to explore the role of ICT in the process of knowledge management in an Indian business environment
Hafeez-Baig, Abdul, Gururajan, Raj, Heng Sheng, Tasi and Sankaran, Prema. 2010. "Exploratory study to explore the role of ICT in the process of knowledge management in an Indian business environment." Xiang, Yang, Samarati, Pierangela, Hu, Jiankun, Zhou, Wanlei and Sadeghi, Ahmad-Reza (ed.) NSS 2010: 4th International Conference on Network and System Security . Melbourne, Australia 01 - 03 Sep 2010 Los Alamitos, CA. United States. https://doi.org/10.1109/NSS.2010.89
An Exploratory Study to Understand the Drivers and Inhibitors for the Successful Adoption of Wireless Technology in Australian Healthcare Systems
Hafeez-Baig, Abdul and Gururajan, Raj. 2010. "An Exploratory Study to Understand the Drivers and Inhibitors for the Successful Adoption of Wireless Technology in Australian Healthcare Systems." Pease, Wayne, Cooper, Malcolm and Gururajan, Raj (ed.) Biomedical Knowledge Management: Infrastructures and Processes for E-Health Systems. Hershey, PA, USA. Medical Information Science Reference (IGI Global). pp. 267-278
A web-based ECG decision support system using multi-touch function to support cardiac diagnosis
Lin, Meng-Kuan, Gururajan, Raj, Mula, Joseph M., Leis, John W. and Hafeez-Baig, Abdul. 2010. "A web-based ECG decision support system using multi-touch function to support cardiac diagnosis." 5th International Conference on Cooperation and Promotion of Information Resources in Science and Technology: Information Sharing in U-Era (COINFO'10). Beijing, China 27 - 29 Nov 2010
Wireless handheld device and LAN security issues: a case study
Gururajan, Raj and Hafeez-Baig, Abdul. 2011. "Wireless handheld device and LAN security issues: a case study." Kerr, Don, Gammack, John G. and Bryant, Kay (ed.) Digital business security development: management technologies. Hershey, PA, USA. IGI Global. pp. 129-151
Development of a tele-stethoscope: Indian perspective
Sankaran, Prema, Chandrasekaran, K., Hafeez Baig, Abdul and Moll, Chris Lynton. 2010. "Development of a tele-stethoscope: Indian perspective." Li, Yan, Yang, Jiajia, Wen, Peng and Wu, Jinglong (ed.) 2010 IEEE/ICME International Conference on Complex Medical Engineering (ICME 2010). Gold Coast, Australia 13 - 15 Jul 2010 Piscataway, NJ. United States. https://doi.org/10.1109/ICCME.2010.5558838
Key common determinants for adoption of wireless technology in healthcare for India and Pakistan: development of a conceptual model
Hafeez-Baig, Abdul and Gururajan, Raj. 2010. "Key common determinants for adoption of wireless technology in healthcare for India and Pakistan: development of a conceptual model." Safran, Charles, Marin, Heimer F. and Reti, Shane R. (ed.) 13th World Congress on Medical and Health Informatics (MEDINFO 2010). Cape Town, South Africa 12 - 15 Sep 2010 Amsterdam, Netherlands. https://doi.org/10.3233/978-1-60750-588-4-342
Experiences and perceptions of learner engagement in blended learning environments: the case of an Australian university
De George-Walker, Linda, Hafeez-Baig, Abdul, Gururajan, Raj and Danaher, Patrick Alan. 2010. "Experiences and perceptions of learner engagement in blended learning environments: the case of an Australian university." Inoue, Yukiko (ed.) Cases on online blended learning technologies in higher education: concepts and practices. Hershey, PA, USA. IGI Global. pp. 23-43
The coexistence of manufacturer brands and retailer brands in FMCG product categories
Chimhundu, Ranga. 2010. The coexistence of manufacturer brands and retailer brands in FMCG product categories. PhD Thesis Doctor of Philosophy. University of Otago.
Impact of manufacturer brand innovation on retailer brands
Chimhundu, Ranga, Hamlin, Robert P. and McNeill, Lisa. 2010. "Impact of manufacturer brand innovation on retailer brands." International Journal of Business and Management. 5 (9), pp. 10-18.
Selected influences on students' uses of wireless handheld devices: an Iranian exploratory case study
Hafeez-Baig, Abdul, Gururajan, Raj, Nazemi, Shamsodin, De George-Walker, Linda and Danaher, P. A.. 2010. "Selected influences on students' uses of wireless handheld devices: an Iranian exploratory case study." Abas, Zoraini Wati, Jung, Insung and Luca, Joseph (ed.) Global Learn Asia Pacific 2010. Penang, Malaysia 17 - 20 May 2010 Chesapeake, VA, United States.
A discussion on the role of knowledge management in aged care
Gururajan, Vijaya, Gururajan, Raj and Hafeez-Baig, Abdul. 2004. "A discussion on the role of knowledge management in aged care." Conrick, Moya and Soar, Jeffrey (ed.) 1st Australian Aged and Community Care Informatics Conference (ACCIC'04). Brisbane, Australia 24 - 25 Aug 2004 Brunswick East, Australia.
Efficacy and feasibility of a mobile ECG decision support system - a preliminary conceptual model
Lin, Meng-Kuan, Mula, Joseph M., Gururajan, Raj, Leis, John W. and Hafeez-Baig, Abdul. 2010. "Efficacy and feasibility of a mobile ECG decision support system - a preliminary conceptual model." Chen, Houn-Gee and Liang, Ting-Peng (ed.) 14th Pacific Asia Conference on Information Systems (PACIS 2010): Service Science in Information Systems Research. Taipei, Taiwan 09 - 12 Jul 2010 Kaohsiung, Taiwan.
Organizational, technical and perceived readiness as adoption factors for wireless technology in healthcare: an Australian case study
Hafeez-Baig, Abdul and Gururajan, Raj. 2009. "Organizational, technical and perceived readiness as adoption factors for wireless technology in healthcare: an Australian case study." Sintchenko, Vitali and Croll, Peter (ed.) Health Informatics Conference (HIC 2009): Frontiers of Health Informatics - Redefining Healthcare. Canberra, Australia 19 - 21 Aug 2009 Melbourne, Australia.
Manufacturer and retailer brand innovation in grocery packaged goods categories
Chimhundu, Ranga. 2008. "Manufacturer and retailer brand innovation in grocery packaged goods categories." 12th Annual Waikato Management School Student Research Conference. Hamilton, New Zealand 20 Oct 2008 Hamilton, New Zealand.
FMCG brand, supermarket chain and consumer relationships
Chimhundu, Ranga. 2005. "FMCG brand, supermarket chain and consumer relationships." 2005 Otago Marketing Doctoral Colloquium. Dunedin, New Zealand 17 - 18 Oct 2005 Dunedin, New Zealand.
The trial of PDAs in Queensland public hospitals and its effect on patient safety
Bruggemann, Glenn, Gurney, Tiana, Hafeez-Baig, Abdul, March, Judy and Weale, Greg. 2009. "The trial of PDAs in Queensland public hospitals and its effect on patient safety." 2nd Passionate about Practice Conference. Brisbane, Australia 29 - 30 Jul 2009
The practical issues in using existing digital stethoscopes for telehealth
Gurney, Tiana, Stenhouse, Shayne, Gururajan, Raj and Hafeez-Baig, Abdul. 2009. "The practical issues in using existing digital stethoscopes for telehealth." Annual International Conference on Successes and Failures in Telehealth 2009 (SFT-09). Brisbane, Australia 10 - 11 Dec 2009 Brisbane, Australia.
Confirmatory factor analysis to establish determinants of wireless technology in the Indian healthcare
Gururajan, Raj, Gurney, Tiana and Hafeez-Baig, Abdul. 2009. "Confirmatory factor analysis to establish determinants of wireless technology in the Indian healthcare." International Journal of Healthcare Delivery Reform Initiatives. 1 (3), pp. 19-37.
Future of the brand management structure in FMCG: A two-dimensional perspective
Chimhundu, Ranga. 2004. Future of the brand management structure in FMCG: A two-dimensional perspective. Masters Thesis Master of Commerce. University of Otago.
The brand management structure in consumer packaged goods: A research monograph on its current status and future prospects
Chimhundu, Ranga and Hamlin, Robert P.. 2008. The brand management structure in consumer packaged goods: A research monograph on its current status and future prospects. Saarbrucken, Germany. VDM Verlag Dr. Muller.
Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing
Hamlin, Robert P. and Chimhundu, Ranga. 2007. "Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing." Journal of Customer Behavior. 6 (2), pp. 179-194.
Future of the brand management structure in FMCG
Chimhundu, Ranga and Hamlin, Robert P.. 2007. "Future of the brand management structure in FMCG." Journal of Brand Management. 14 (3), pp. 232-239. https://doi.org/10.1057/palgrave.bm.2550064
Legal and regulatory issues of implementation of electronic signatures
Gururajan, Raj and Hafeez-Baig, Abdul. 2004. "Legal and regulatory issues of implementation of electronic signatures." 2004 AusCERT: Computer Security: Are we there yet?. Gold Coast, Australia 23 - 27 May 2004 Brisbane, Australia.
Implementation difficulties of electronic signatures in the m-commerce environment
Gururajan, Raj and Hafeez-Baig, Abdul. 2004. "Implementation difficulties of electronic signatures in the m-commerce environment." 3rd International Conference on Information and Management Sciences (IMS2004). Dunhuang, China 05 - 10 Jun 2004 Beijing, China.
Study to investigate the determinants for the use of wireless technology in healthcare setting: a case of Pakistan
Hafeez-Baig, Abdul, Gururajan, Raj, Mula, Joseph M. and Lin, Meng-Kuan. 2009. "Study to investigate the determinants for the use of wireless technology in healthcare setting: a case of Pakistan." Peng, Jie, Al-Hakim, Latif and Chen, Guoqing (ed.) COINFO 2009: Managing Virtual Organisations and Information in the Era of Globalisation. Beijing, China 21 - 23 Nov 2009 Los Alamitos, CA. United States. https://doi.org/10.1109/COINFO.2009.52
Exploratory study to investigate the applicability of existing digital stethoscopes in a telehealth setting
Gurney, T., Hafeez-Baig, A. and Gururajan, R.. 2009. "Exploratory study to investigate the applicability of existing digital stethoscopes in a telehealth setting." Neelakanta, P. S. (ed.) OCOBIAHC 2009: International Conference on Biomedical Instrumentation and Healthcare Engineering. Chennai, India 06 - 08 Aug 2009 Piscataway, NJ, USA.
Trialling wireless handheld devices in a clinical setting: a Queensland case study
Gurney, Tiana, Hafeez-Baig, Abdul and Gururajan, Raj. 2009. "Trialling wireless handheld devices in a clinical setting: a Queensland case study." Dhillon, Gurpreet (ed.) CISTM 2009: 7th Annual Conference on Information Science, Technology and Management. Gurgaon, India 13 - 15 Jul 2009 Finland.
Exploratory study to understand the phenomena of adoption of wireless handheld devices in the Australian healthcare system
Hafeez-Baig, Abdul and Gururajan, Raj. 2009. "Exploratory study to understand the phenomena of adoption of wireless handheld devices in the Australian healthcare system." Journal of Systems and Information Technology. 11 (1), pp. 43-56. https://doi.org/10.1108/13287260910932403
Online learning with peer-review: an initial study
Gururajan, Raj, Hafeez-Baig, Abdul and Khan, Shamim. 2008. "Online learning with peer-review: an initial study." 2008 World Conference on E-Learning in Corporate, Government, Healthcare & Higher Education (E-Learn 2008). Las Vegas, United States of America 17 - 21 Nov 2008 Chesapeake, VA, United States.
Pakastani healthcare professionals views and opinions about use of wireless handheld devices in healthcare environment
Gururajan, Raj, Hafeez-Baig, Abdul and Kerr, Don. 2008. "Pakastani healthcare professionals views and opinions about use of wireless handheld devices in healthcare environment." Electronic Journal of Health Informatics. 3 (2), pp. 1-10.
Transforming the practice of mobile learning: promoting pedagogical innovation through educational principles and strategies that work
Danaher, Patrick, Gururajan, Raj and Hafeez-Baig, Abdul. 2009. "Transforming the practice of mobile learning: promoting pedagogical innovation through educational principles and strategies that work." Hokyoung, Ryu and Parsons, D. (ed.) Innovative mobile learning: techniques and technologies. Hershey PA, USA. IGI Global. pp. 21-46
Wireless technologies and lifelong learning pedagogies: institutional challenges and opportunities at the University of Southern Queensland
Hafeez-Baig, Abdul and Danaher, Patrick Alan. 2006. "Wireless technologies and lifelong learning pedagogies: institutional challenges and opportunities at the University of Southern Queensland." Orr, Debbie, Nouwens, Fons, Macpherson, Colin, Harreveld, R. E. (Bobby) and Danaher, Patrick Alan (ed.) 4th International Lifelong Learning Conference: Lifelong Learning: Partners, Pathways and Pedagogies. Yeppoon, Australia 13 - 16 Jun 2006 Rockhampton, Australia.
Meanings emerging in the practice of wireless technologies: findings from two academic focus groups at the University of Southern Queensland
Danaher, Patrick Alan and Hafeez-Baig, Abdul. 2007. "Meanings emerging in the practice of wireless technologies: findings from two academic focus groups at the University of Southern Queensland." Fogarty, Roderick (ed.) 3rd International Conference on Pedagogies and Learning. Brisbane, Australia 26 - 28 Sep 2007 Toowoomba, Australia.
Challenges and opportunities in facilitating student engagement and empowerment: perspectives from information systems and education courses at the University of Southern Queensland, Australia
Hafeez-Baig, Abdul. 2007. "Challenges and opportunities in facilitating student engagement and empowerment: perspectives from information systems and education courses at the University of Southern Queensland, Australia." Montgomerie, Craig and Seale, Jane (ed.) ED-MEDIA 2007: World Conference on Educational Multimedia, Hypermedia and Telecommunications 2007. Vancouver, Canada 25 - 29 Jun 2007 Chesapeake, VA, Canada.
An exploratory study to identify the determinants of the wireless handheld devices in higher education: a case of USQ
Hafeez-Baig, Abdul. 2007. "An exploratory study to identify the determinants of the wireless handheld devices in higher education: a case of USQ." Montgomerie, Craig and Seale, Jane (ed.) ED-MEDIA 2007: World Conference on Educational Multimedia, Hypermedia and Telecommunications 2007. Vancouver, Canada 25 - 29 Jun 2007 Chesapeake, VA, United States.
Global implementation of digital stethoscope for telehealth or telemedicine: an Australian case study
Hafeez-Baig, Abdul, Scott, Annette, Sarquis, Colleen, Cockfield, Glenys and Gururajan, Raj. 2007. "Global implementation of digital stethoscope for telehealth or telemedicine: an Australian case study." 5th International Symposium on Management of Technology (ISMOT 2007). Hangzhou, China 01 - 03 Jun 2007 China.
Technology management, data management, improved outcomes, efficiency and software limitation influencing the use of wireless technology for healthcare in Pakistan
Hafeez-Baig, Abdul, Grist, Shelly and Gururajan, Raj. 2007. "Technology management, data management, improved outcomes, efficiency and software limitation influencing the use of wireless technology for healthcare in Pakistan." Lee, Roger, Chowdhury, Morshed U., Ray, Sid and Lee, Thuy (ed.) ICIS 2007: 6th IEEE/ACIS International Conference on Computer and Information Science (ICIS 2007). Melbourne, Australia 11 - 13 Jul 2007 Los Alamitos, CA. United States. https://doi.org/10.1109/ICIS.2007.177
An exploratory study of mobile learning for tertiary education: a discussion with students
Hafeez-Baig, Abdul, Gururajan, Raj and Gururajan, Vijaya. 2006. "An exploratory study of mobile learning for tertiary education: a discussion with students." International Journal of Pedagogies and Learning. 2 (1), pp. 76-88.
Future possibilities for mobile learning technologies and applications at the University of Southern Queensland, Australia: lessons from an academic focus group
Hafeez-Baig, Abdul and Danaher, Patrick Alan. 2007. "Future possibilities for mobile learning technologies and applications at the University of Southern Queensland, Australia: lessons from an academic focus group." Parsons, D. and Ryu, Hokyoung (ed.) 1st International Conference on Mobile Learning Technologies and Applications. Auckland, New Zealand 19 Feb 2007 Auckland, New Zealand.
Preliminary investigation to explore perceptions of security issues associated with wireless technology in healthcare in Australia
Tiong, I. C., Hafeez-Baig, Abdul, Gururajan, Raj and Soar, Jeffrey. 2006. "Preliminary investigation to explore perceptions of security issues associated with wireless technology in healthcare in Australia." Westbrook, J. and Callen, J. (ed.) Health Infomatics Conference 2006: Bridging the Digital Divide: Clinician, Consumer and Computer (HIC 2006). Sydney, Australia 20 - 22 Aug 2006 Melbourne, Australia.
Wireless ehealth applications: are we on the right track?
Gururajan, Raj and Hafeez-Baig, Abdul. 2005. "Wireless ehealth applications: are we on the right track?" Isaias, Pedro, Nunes, Miguel Baptista and Reis, Antonio Palma dos (ed.) IADIS Virtual Multi Conference on Computer Science and Information Systems 2005 (IADIS 2005). Virtual 11 - 29 Apr 2005 United States.
Adoption of wireless handheld technology: a case of Queensland healthcare
Gururajan, Raj, Hafeez-Baig, Abdul and Moloney, Clint. 2005. "Adoption of wireless handheld technology: a case of Queensland healthcare." Yeung, Jeff (ed.) 5th International Conference on Electronic Business: Enhancing Logistics & Supply Chain Competence Through E-Business (ICEB 2005). Hong Kong, China 05 - 09 Dec 2005 Hong Kong, China.