Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?

Paper

Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?" 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.
Paper/Presentation Title

Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?

Presentation TypePaper
AuthorsAhmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves
Journal or Proceedings TitleProceedings of the 2023 AMA Winter Academic Conference
Journal Citation34, pp. 366-370
Number of Pages5
Year2023
Place of PublicationUnited States
ISBN9780877570158
Web Address (URL) of Conference Proceedingshttps://www.ama.org/wp-content/uploads/2023/02/Proceedings-2..pdf
Conference/Event2023 AMA Winter Academic Conference
Event Details
2023 AMA Winter Academic Conference
Parent
AMA Winter Academic Conference
Delivery
In person
Event Date
10 to end of 12 Feb 2023
Event Location
United States
Event Web Address (URL)
Abstract

Global warming and climate change due to increasing energy demand are becoming a serious challenge that impedes the sustainable development of the natural and human systems. This study stands in the perspective of using green energy as a mitigation strategy to combat climate change in Australian setting. Based on the Environmental Theory of Planned Behaviour model (ETPB, Mancha & Yoder, 2015) modified from TPB (Ajzen, 1991), the study aims to explain people’s behavioural intent to use green energy. In this context, the study investigates how socio-psychological dimensions —such attitude, social pressure, personal norm, environmental concern, environmental sustainability awareness—affect people’s intention to use green energy to fight against the climate change. Data collected (n=386) from the Australian households by a postal survey were analysed using partial least squares–structural equation modelling- PLS-SEM technique to examine the strength of the relationships among the constructs. Overall, the study findings indicated people’s intentions to use green energy (IG) to mitigate the mitigate change could be better explained by the socio-psychological factors. The findings add to the previous body of work and extends our knowledge on theoretical perspective to guide the green energy policy against the climate change. Researchers and practitioners would find the study findings and insights encouraging.

KeywordsClimate change, Intention to use green energy (IG), Environmental Theory of Planned Behavior (ETPB).
Contains Sensitive ContentDoes not contain sensitive content
ANZSRC Field of Research 2020350605. Marketing management (incl. strategy and customer relations)
350699. Marketing not elsewhere classified
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Byline AffiliationsUniversity of Southern Queensland
BRAC University, Bangladesh
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