Consumer image effects in international marketing of a service

Paper

Zhou, Peng and Lawley, Meredith. 2003. "Consumer image effects in international marketing of a service." 2003 World Marketing Congress: Marketing Across Borders and Boundaries. Perth, Australia Coral Gables, U.S. .
Paper/Presentation Title

Consumer image effects in international marketing of a service

Presentation TypePaper
AuthorsZhou, Peng (Author) and Lawley, Meredith (Author)
Journal or Proceedings TitleConference Proceedings for the 2003 World Marketing Congress Academy of Marketing Science Conference
Number of Pages5
Year2003
Place of PublicationCoral Gables, U.S.
Web Address (URL) of Paperhttp://www.ams-web.org/associations/213/files/conferences/2003%20wmc%20program.doc
Conference/Event2003 World Marketing Congress: Marketing Across Borders and Boundaries
Event Details
2003 World Marketing Congress: Marketing Across Borders and Boundaries
Event Location
Perth, Australia
Abstract

This paper tests a model of combined effects of country, corporate and brand image on consumers’ evaluation and purchase intention, in the context of international marketing of a higher education service. Results indicate that all three images have the power to influence a student’s overseas study destination choice.

Keywordscountry image, corporate image, brand image, overseas study destination choice
ANZSRC Field of Research 2020350699. Marketing not elsewhere classified
399999. Other education not elsewhere classified
Public Notes

No indication of copyright restrictions.

Byline AffiliationsFaculty of Business
University of the Sunshine Coast
Permalink -

https://research.usq.edu.au/item/9z6zv/consumer-image-effects-in-international-marketing-of-a-service

Log in to edit

Download files

Accepted Version
Peng_Lawley_2003_PV.pdf
File access level: Anyone

  • 2008
    total views
  • 334
    total downloads
  • 0
    views this month
  • 1
    downloads this month

Export as

Related outputs

Intend to use green energy?
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Intend to use green energy?" 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.
Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?" 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.
Factors contributing towards the intention to purchase green energy
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Factors contributing towards the intention to purchase green energy." 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.
Critical success factors for regional community portals: a preliminary model
Lawley, Meredith, Summers, Jane, Koronios, Andy and Gardiner, Michael. 2001. "Critical success factors for regional community portals: a preliminary model." Chetty, Sylvie and Collins, Brett (ed.) ANZMAC 2001: Bridging Marketing Theory and Practice. Auckland, New Zealand 01 - 05 Dec 2001 Auckland, New Zealand.
Teaching marketing research: preaching what we practice
Lawley, Meredith and Gardiner, Michael. 1999. "Teaching marketing research: preaching what we practice." Cadeaux, Jack and Uncles, Mark (ed.) ANZMAC 1999: Marketing in the Third Millennium. Sydney, Australia 28 Nov - 01 Dec 1999 Sydney.
A heuristic model to assist the Chinese students studying in Australia
Nooriafshar, Mehryar and Zhou, Joe Peng. 2014. "A heuristic model to assist the Chinese students studying in Australia." Asia Pacific Business & Economics Perspectives. 2 (1), pp. 6-11.
A heuristic model: the case of challenges facing Chinese students studying in Australia
Nooriafshar, Mehryar and Zhou Peng, Joe. 2014. "A heuristic model: the case of challenges facing Chinese students studying in Australia ." de Guzman, Abraham (ed.) 1st International Summer Conference on Business and Economics Research (APUGSM 2014). Beppu, Japan 25 - 26 Jul 2014 Beppu, Japan.
Comparing research on Chinese students study abroad decision-making: China-based versus overseas-based perspectives
Liu, Xuemei, Elston, Frank and Zhou, Peng. 2013. "Comparing research on Chinese students study abroad decision-making: China-based versus overseas-based perspectives." 23rd International Business Research Conference. Melbourne, Australia 18 - 20 Nov 2013 Melbourne, Australia.
Understanding cultural differences between Western and Confucian teaching and learning
Zhou, Peng and Pedersen, Cec. 2011. "Understanding cultural differences between Western and Confucian teaching and learning." Midgley, Warren, Tyler, Mark A., Danaher, Patrick Alan and Mander, Alison (ed.) Beyond binaries in education research. New York, USA. Routledge. pp. 161-175
Addressing offshore disconnections between Chinese and western business academics and students
Zhou, Joe Peng and Pedersen, Cec. 2011. "Addressing offshore disconnections between Chinese and western business academics and students." Abawi, Lindy, Conway, Joan M. and Henderson, Robyn (ed.) Creating connections in teaching and learning. Charlotte, NC, United States. Information Age Publishing. pp. 123-136
Development of MBA education in China: opportunities and challenges for western universities
Zhou, Peng. 2003. "Development of MBA education in China: opportunities and challenges for western universities." Business Research Papers of Faculty of Business. 11 (1), pp. 44-73.
Can regional communities successfully participate in the smart state? The case of Maranoa online regional community portal
Summers, Jane and Lawley, Meredith. 2003. "Can regional communities successfully participate in the smart state? The case of Maranoa online regional community portal." Queensland Review. 10 (1), pp. 123-139.
I'm not playing anymore: developing a model of why consumers stop playing social sport
Powell, Brendan, Lawley, Meredith and Johnson Morgan, Melissa. 2008. "I'm not playing anymore: developing a model of why consumers stop playing social sport." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.
An exploratory study of Australian agribusiness organisations and their selection of e-business models for conducting B2B e-commerce
Ng, Eric, Lawley, Meredith and Summers, Jane. 2004. "An exploratory study of Australian agribusiness organisations and their selection of e-business models for conducting B2B e-commerce." 2004 Inaugural Academy of World Business, Marketing and Management Development Conference: The Challenge of Inter-Disciplinary Perspectives & Globalization in the 21st Century . Gold Coast, Australia 13 - 16 Jul 2004 Perth, Australia.
Which B2B e-business model: the case of Australian agribusiness organisations
Ng, Eric, Lawley, Meredith and Summers, Jane. 2003. "Which B2B e-business model: the case of Australian agribusiness organisations." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
E-marketing strategy: an exploratory investigation into Chinese business use of the Internet
Johnson Morgan, Melissa, Lawley, Meredith and Spinks, Wendy. 2006. "E-marketing strategy: an exploratory investigation into Chinese business use of the Internet." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.