Can regional communities successfully participate in the smart state? The case of Maranoa online regional community portal

Article

Summers, Jane and Lawley, Meredith. 2003. "Can regional communities successfully participate in the smart state? The case of Maranoa online regional community portal." Queensland Review. 10 (1), pp. 123-139.
Article Title

Can regional communities successfully participate in the smart state? The case of Maranoa online regional community portal

ERA Journal ID36905
Article CategoryArticle
AuthorsSummers, Jane (Author) and Lawley, Meredith (Author)
Journal TitleQueensland Review
Journal Citation10 (1), pp. 123-139
Number of Pages17
Year2003
PublisherEquinox Publishing
Place of PublicationSt Lucia, Qld., Australia
ISSN1321-8166
2049-7792
Web Address (URL)http://www.griffith.edu.au/arts-languages-criminology/centre-public-culture-ideas/publications/queensland-review
Abstract

This paper presents a case study of the initial planning and implementation of an emerging e-model, community portals, in a regional Queensland community, focusing on the adoption of this model by the two key stakeholder groups of businesses and consumers. Our study was undertaken in two stages: an initial exploratory stage utilising depth interviews with businesses and focus groups of consumers to identify key reasons for participation, followed by a survey of all businesses and households in the region. Two key implications for successful planning and implementation of regional community portals include the need to focus on not only the establishment and start up phase of the portal but also on the longer term growth and development of the portal and secondly, the importance of considering and addressing the needs of all stakeholder groups at initial planning and implementation phases, rather than focussing on one stakeholder group. Overall the results question the viability of regional community portals if they are to be self-funding, hence necessitating a commercial focus.

Keywordse-models, community portals, internet adoption, regional communities
ANZSRC Field of Research 2020440699. Human geography not elsewhere classified
350303. Business information systems
Public Notes

Special Theme Issue: Queensland: The Smart State. Author version unavailable.

Byline AffiliationsFaculty of Business
School of Management and Marketing
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