Which B2B e-business model: the case of Australian agribusiness organisations
Paper
Ng, Eric, Lawley, Meredith and Summers, Jane. 2003. "Which B2B e-business model: the case of Australian agribusiness organisations." Geursen, G., Kennedy, R. and Tolo, M. (ed.) ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide, Australia 01 - 03 Dec 2003 Melbourne, Australia.
Paper/Presentation Title | Which B2B e-business model: the case of Australian agribusiness organisations |
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Presentation Type | Paper |
Authors | Ng, Eric (Author), Lawley, Meredith (Author) and Summers, Jane (Author) |
Editors | Geursen, G., Kennedy, R. and Tolo, M. |
Journal or Proceedings Title | Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2003) |
ERA Conference ID | 76596 |
Number of Pages | 6 |
Year | 2003 |
Place of Publication | Melbourne, Australia |
ISBN | 0868039829 |
Web Address (URL) of Paper | http://anzmac.info/conference/2003/papers/OL07_nge.pdf |
Conference/Event | ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution |
ANZMAC Conference | |
Event Details | ANZMAC Conference Australian and New Zealand Marketing Academy Conference Rank C C C C C C C C C C C C C C |
Event Details | ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution Parent ANZMAC Conference Event Date 01 to end of 03 Dec 2003 Event Location Adelaide, Australia |
Abstract | The growing importance of B2B e-commerce has seen the need for the development of a model to assist in the choice of e-business models. This paper explores the internal and external factors influencing the choice of e-business models using depth interviews and case studies conducted with Australian agribusiness organisations. Sixteen factors, were identified with only 11 regarded as important to the selection of e-business models. |
Keywords | e-business models; business-to-business e-commerce; Australian agribusiness |
ANZSRC Field of Research 2020 | 350302. Business information management (incl. records, knowledge and intelligence) |
300208. Farm management, rural management and agribusiness | |
359999. Other commerce, management, tourism and services not elsewhere classified | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | School of Management and Marketing |
University of the Sunshine Coast |
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