Using the Norm Activation Model to Predict the Pro-Environmental Behaviors of Public Servants at the Central and Local Governments in Taiwan

Article

Fang, Wei-Ta, Chiang, Yi-Te, Ng, Eric and Lo, Jen-Chieh. 2019. "Using the Norm Activation Model to Predict the Pro-Environmental Behaviors of Public Servants at the Central and Local Governments in Taiwan." Sustainability. 11 (13), pp. 1-20. https://doi.org/10.3390/su11133712
Article Title

Using the Norm Activation Model to Predict the Pro-Environmental Behaviors of Public Servants at the Central and Local Governments in Taiwan

ERA Journal ID41498
Article CategoryArticle
AuthorsFang, Wei-Ta (Author), Chiang, Yi-Te (Author), Ng, Eric (Author) and Lo, Jen-Chieh (Author)
Journal TitleSustainability
Journal Citation11 (13), pp. 1-20
Article Number3712
Number of Pages20
Year2019
PublisherMDPI AG
Place of PublicationSwitzerland
ISSN2071-1050
Digital Object Identifier (DOI)https://doi.org/10.3390/su11133712
Web Address (URL)https://www.mdpi.com/2071-1050/11/13/3712
Abstract

An understanding of the environmental value-action gap between public servants at the central and local governments is essential for the effective implementation of environmental policies, which is limited in the extant literature. This study has adopted the norm activation model to explore the pro-environmental behaviors of public servants at the central and local governments in Taiwan. A total of 7567 valid questionnaires were collected, and significant differences were evident between public servants at the central (n = 3400) and local (n = 4167) governments in personal norms, awareness of consequences, ascription of responsibility, and pro-environmental behaviors. Findings revealed that personal norms were the key factors predicting pro-environmental behaviors of public servants at both the central and local governments. Results also indicated that the awareness of consequences by public servants at the central government had a direct effect on their pro-environmental behaviors, which in turn had a significant effect on their ascription of responsibility. In contrast, awareness of consequences by public servants at the local government had no significant direct effect on their pro-environmental behaviors and had only a weak positive effect on their ascription of responsibility.

Keywordsawareness of consequence, ascription of responsibility, central and local government, public servants, norm activation model
ANZSRC Field of Research 2020350699. Marketing not elsewhere classified
410499. Environmental management not elsewhere classified
Byline AffiliationsNational Taiwan Normal University, Taiwan
School of Management and Enterprise
Institution of OriginUniversity of Southern Queensland
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