Zimbabwean exporters: differences between high and low performers
Paper
Paper/Presentation Title | Zimbabwean exporters: differences between high and low performers |
---|---|
Presentation Type | Paper |
Authors | Sibanda, Khutula (Author), Erwee, Ronel (Author) and Ng, Eric (Author) |
Editors | Beaumont, Nicholas |
Journal or Proceedings Title | Proceedings of the 23rd Australian and New Zealand Academy of Management Conference (ANZAM 2009) |
ERA Conference ID | 76593 |
Number of Pages | 14 |
Year | 2009 |
Place of Publication | Melbourne, Australia |
ISBN | 1863081593 |
Web Address (URL) of Paper | http://www.anzam.org |
Conference/Event | ANZAM 2009: Sustainable Management and Marketing |
Australian and New Zealand Academy of Management Conference | |
Event Details | Australian and New Zealand Academy of Management Conference ANZAM Rank C C C C C |
Event Details | ANZAM 2009: Sustainable Management and Marketing Event Date 01 to end of 04 Dec 2009 Event Location Melbourne, Australia |
Abstract | This study identified key variables that contributed most to the discrimination between firms with high levels of export performance versus those with low levels of performance. Data was collected through a structured multi-item questionnaire involving a randomly selected sample of 105 exporting organizations. Discriminant analysis was used to identify the key discriminating variables. Exporters with high levels of export performance differed significantly from those with low levels of export performance. Strategy implementation, experience in international business and training, economic factors, size of the firm, cultural factors, strategic orientation, education and political/legal factors respectively were identified as key discriminators of firms with low levels of export performance against those with high levels of performance |
Keywords | international marketing; marketing strategy; export performance; Zimbabwe |
ANZSRC Field of Research 2020 | 350706. International business |
350605. Marketing management (incl. strategy and customer relations) | |
350711. Organisational planning and management | |
Public Notes | Copyright 2009 The Author. |
Byline Affiliations | No affiliation |
School of Management and Marketing |
https://research.usq.edu.au/item/9z5yq/zimbabwean-exporters-differences-between-high-and-low-performers
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