Differences between high and low performing exporting firms in a developing country
Edited book (chapter)
Chapter Title | Differences between high and low performing exporting firms in a developing country |
---|---|
Book Chapter Category | Edited book (chapter) |
ERA Publisher ID | 5694 |
Book Title | International marketing: emerging markets |
Authors | Sibanda, Khutula (Author), Erwee, Ronel (Author) and Ng, Eric (Author) |
Editors | Zou, Shaoming and Fu, Huifen |
Volume | 21 |
Page Range | 207-228 |
Series | Advances in International Marketing vol 21 |
Number of Pages | 22 |
Year | 2011 |
Publisher | Emerald |
ISBN | 9780857244475 |
0857244477 | |
ISSN | 1474-7979 |
Digital Object Identifier (DOI) | https://doi.org/10.1108/S1474-7979(2011)0000021012 |
Abstract | This study identified key variables that contributed most to the discrimination between firms with high levels of export performance versus those with low levels of performance. Data were collected through a structured multi-item questionnaire involving a randomly selected sample of 105 exporting organizations. Discriminant analysis was used to identify the key discriminating variables. Exporters with high levels of export performance differed significantly from those with low levels of export performance. Strategy implementation, experience in international business and training, economic factors, size of the firm, cultural factors, strategic orientation, education and political/legal factors, listed in order of importance, were identified as key discriminators of firms with low levels of export performance against those with high levels of performance. |
Keywords | international marketing; marketing strategy; export performance; Zimbabwe |
ANZSRC Field of Research 2020 | 350706. International business |
350605. Marketing management (incl. strategy and customer relations) | |
380304. Microeconomic theory | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Management and Marketing |
Journal Title | Advances in International Marketing: International Marketing: Emerging Markets |
https://research.usq.edu.au/item/q03v6/differences-between-high-and-low-performing-exporting-firms-in-a-developing-country
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