Determinants of pro-environmental behaviour among young and older farmers in Taiwan

Article

Fang, Wei-Ta, Ng, Eric and Zhan, Yong-Shen. 2018. "Determinants of pro-environmental behaviour among young and older farmers in Taiwan." Sustainability. 10 (7), pp. 1-15. https://doi.org/10.3390/su10072186

Article Title	Determinants of pro-environmental behaviour among young and older farmers in Taiwan
ERA Journal ID	41498
Article Category	Article
Authors	Fang, Wei-Ta (Author), Ng, Eric (Author) and Zhan, Yong-Shen (Author)
Journal Title	Sustainability
Journal Citation	10 (7), pp. 1-15
Number of Pages	15
Year	2018
Publisher	MDPI AG
Place of Publication	Basel, Switzerland
ISSN	2071-1050
Digital Object Identifier (DOI)	https://doi.org/10.3390/su10072186
Web Address (URL)	http://www.mdpi.com/2071-1050/10/7/2186
Abstract	The aim of this study was to explore the determinants of farmers’ pro-environmental behaviors in Taiwan. A total of 526 valid questionnaires were received from a randomly stratified sample of young (below 40 years old) and older (above 40 years old) farmers located in Central Taiwan. The findings revealed that young farmers’ pro-environmental behaviors were directly affected by personal norms, and also indirectly from personal and social norms through perceived behavioural control. In contrast, older farmers’ pro-environmental behaviors were directly affected by social norms, whereas personal norms also had an indirect impact via perceived behavioral control. Results from this study could contribute towards the development of appropriate strategies for the two age groups of farmers who respond to the different determinants of their pro-environmental behaviors.
Keywords	Social Attribution Theory; pro-environmental behaviors; sustainable agriculture; farmers; Taiwan
ANZSRC Field of Research 2020	300210. Sustainable agricultural development
	350699. Marketing not elsewhere classified
	410499. Environmental management not elsewhere classified
Byline Affiliations	National Taiwan Normal University, Taiwan
	School of Management and Enterprise
Institution of Origin	University of Southern Queensland

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