Normative beliefs, attitudes, and social norms: people reduce waste as an index of social relationships when spending leisure time
Article
Article Title | Normative beliefs, attitudes, and social norms: people reduce waste as an index of social relationships when spending leisure time |
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ERA Journal ID | 41498 |
Article Category | Article |
Authors | Fang, Wei-Ta (Author), Ng, Eric (Author), Wang, Ching-Ming (Author) and Hsu, Ming-Lin (Author) |
Journal Title | Sustainability |
Journal Citation | 9 (10) |
Number of Pages | 18 |
Year | 2017 |
Publisher | MDPI AG |
Place of Publication | Switzerland |
ISSN | 2071-1050 |
Digital Object Identifier (DOI) | https://doi.org/10.3390/su9101696 |
Web Address (URL) | http://www.mdpi.com/2071-1050/9/10/1696 |
Abstract | This study has adopted and refined Ajzen’s theory of planned behavior, theory of reasoned action, and the value–belief–norm theory by Stern et al. to investigate the effects of normative beliefs, attitudes,andsocialnormsonpro-environmentalbehavioralintentions. Atotalof391validresponses were collected from visitors to a theme park in Taiwan. A structure equation analysis indicated that the overall fit of the proposed model was supported. It was also found that both attitudes and social norms had positive and significant influence on waste reduction. While the results did not reveal any direct relation between normative beliefs and behavioral intentions, normative beliefs had positive direct influence on social norms and attitudes, which in turn had an impact on behavioral intentions. The findings provided further insights about pro-environmental behavioral intentions from an Asia perspective and highlighted important implications for environmental policies and education to reduce waste. |
Keywords | attitude; normative belief; pro-environmental behavioral intentions; social norm; theory of planned behavior; value–belief–norms theory; Taiwan |
ANZSRC Field of Research 2020 | 350699. Marketing not elsewhere classified |
410499. Environmental management not elsewhere classified | |
Byline Affiliations | National Taiwan Normal University, Taiwan |
School of Management and Enterprise | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q46xy/normative-beliefs-attitudes-and-social-norms-people-reduce-waste-as-an-index-of-social-relationships-when-spending-leisure-time
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License: CC BY 4.0 | ||
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