An exploratory study on consumer travel agency information sources: an Australian regional analysis

Paper

Ng, Eric, Cassidy, Frances and Brown, Les. 2006. "An exploratory study on consumer travel agency information sources: an Australian regional analysis." 2006 International Conference on Business and Information (BAI 2006). Singapore 12 - 14 Jul 2006 Taiwan.
Paper/Presentation Title

An exploratory study on consumer travel agency information sources: an Australian regional analysis

Presentation TypePaper
AuthorsNg, Eric (Author), Cassidy, Frances (Author) and Brown, Les (Author)
Journal or Proceedings TitleProceedings of the 2006 International Conference on Business and Information (BAI 2006)
Number of Pages8
Year2006
Place of PublicationTaiwan
Web Address (URL) of Paperhttp://atisr.org/conference
Conference/Event2006 International Conference on Business and Information (BAI 2006)
Event Details
2006 International Conference on Business and Information (BAI 2006)
Event Date
12 to end of 14 Jul 2006
Event Location
Singapore
Abstract

[Abstract]: The research reported in this paper explores why regional consumers choose to book their travel arrangements with travel agencies. Consumers can now access on-line bookings for airlines, accommodation, transportation, sightseeing tours and other related products so why do they still go to travel agencies for reservations? This paper identifies the information sources consumers used when selecting a travel agency. The research design involves two stages. The first stage has been completed and was a series of in-depth interviews with 10 users of regional travel agencies and three experienced travel agency consultants. The second stage will be a mail-out survey to travel agencies in the Darling Downs area of Queensland, Australia. Despite its locality, the region is a significant consumer of travel with approximately eight retail travel agencies in the city of Toowoomba alone. The in-depth interviews highlighted the need to de-emphasize three particular information sources considered for inclusion in the survey for stage two. They were, travel guidebooks, travel or automotive clubs and local travel offices which were deleted from the intended survey and replaced with television lifestyle programs as an information source worthy of investigation.

KeywordsAustralia, travel agency, information sources, regional
ANZSRC Field of Research 2020350806. Tourist behaviour and visitor experience
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Byline AffiliationsSchool of Management and Marketing
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Cassidy, Frances. 2006. "What motivates event tourists?" 2006 International Conference on Business and Information (BAI 2006). Singapore 12 - 14 Jul 2006 Taiwan.
Supplier selection in industrial supply-chains: the case of Taiwanese agribusiness
Ng, Eric, Brown, Les, Hastings, Kathy and Cassidy, Frances. 2006. "Supplier selection in industrial supply-chains: the case of Taiwanese agribusiness." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.
Exploring the major factors influencing consumer selection of travel agencies in a regional setting
Ng, Eric, Cassidy, Frances and Brown, Les. 2006. "Exploring the major factors influencing consumer selection of travel agencies in a regional setting." Journal of Hospitality and Tourism Management. 13 (1), pp. 75-84.
Knowledge integrator nodes in teams or networks in multinational enterprises
Erwee, Ronel, Brown, Les and Poh, Lee-Guan. 2002. "Knowledge integrator nodes in teams or networks in multinational enterprises." IMP Group Asia Conference (2002). Perth, Australia 11 - 13 Dec 2002
What future the cane industry: is training a vehicle for change?
Brown, Les, Cruickshank, Margaret and Johnston, Debra. 2005. "What future the cane industry: is training a vehicle for change?" Drew, R. (ed.) International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region (2005). Coolum, Australia 01 - 03 Sep 2004 Belgium.
Building supply networks: how growers gain their marketing edge
Brown, Les, Cruickshank, Margaret and Johnston, Debra. 2005. "Building supply networks: how growers gain their marketing edge." Drew, R. (ed.) International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region (2005). Coolum, Australia 01 - 03 Sep 2004 Belgium.
What motivates sports event tourists?: a synthesis of three disciplines
Cassidy, Frances. 2005. "What motivates sports event tourists?: a synthesis of three disciplines." Richardson, Jeni, Richardson, Kristy, Rogers, Margaret and Walker, Sandra (ed.) Women in Research Conference 2005: Women Doing research. Gladstone, Australia 24 - 25 Nov 2005 Rockhampton.
Satisfaction of Australian grey tourists to the Great Barrier Reef islands of Queensland
Cassidy, Frances. 2005. "Satisfaction of Australian grey tourists to the Great Barrier Reef islands of Queensland." Boyle, Alicia and Tremblay, Pascal (ed.) 2005 Council for Australian Tourism and Hospitality Education: Sharing Tourism Knowledge. Alice Springs, Australia 01 - 05 Feb 2005 Darwin, Australia.
Types of B2B e-business model commonly used: an empirical study on Australian agribusiness firms
Ng, Eric. 2005. "Types of B2B e-business model commonly used: an empirical study on Australian agribusiness firms." Australasian Agribusiness Review. 13, pp. 1-13.
An empirical framework developed for selecting B2B e-business models: the case of Australian agribusiness firms
Ng, Eric. 2005. "An empirical framework developed for selecting B2B e-business models: the case of Australian agribusiness firms." Journal of Business and Industrial Marketing. 20 (4/5), pp. 218-225. https://doi.org/10.1108/08858620510603891