Why are the outer islands in the South Pacific popular with some tourists and not with others? The Vanuatu example.

Paper

Cassidy, Frances, Brown, Les and Prideaux, Bruce. 2006. "Why are the outer islands in the South Pacific popular with some tourists and not with others? The Vanuatu example." Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle (ed.) 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century. Paris, France 10 - 13 Jul 2006
Paper/Presentation Title

Why are the outer islands in the South Pacific popular with some tourists and not with others? The Vanuatu example.

Presentation TypePaper
AuthorsCassidy, Frances (Author), Brown, Les (Author) and Prideaux, Bruce (Author)
EditorsOgunmokun, Gabriel, Gabbay, Rony and Rose, Janelle
Journal or Proceedings TitleProceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century
Number of Pages8
Year2006
ISBN0975887211
Web Address (URL) of Paperhttp://www.academyofworldbusiness.com/conf2006.html
Conference/Event2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century
Event Details
2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century
Parent
Biennial Conference of the Academy of World Business, Marketing and Management Development
Event Date
10 to end of 13 Jul 2006
Event Location
Paris, France
Abstract

The research reported in this paper sought to identify the key determinants of small island tourism in the Pacific region because of the unique problems faced by such small islands in an era of mass tourism. It thereby addresses a gap in the literature. In investigating this problem, the opinions of 185 Australian tourists were surveyed as they returned from holidaying in Vanuatu. This sample included those who had visited outer islands such as Espiritu Santo as well as those who had not ventured beyond the main island of Efate. Findings indicated that to both samples, the cost of airfares was a very important influence on the decision to visit the region. However, those who did not travel to an outer island felt that additional advertising and marketing as well as more exposure in travel brochures was required, whereas those who did visit outer islands considered that cultural awareness was the most important factor influencing their decision. The need for higher standards of accommodation and improved awareness of tourists’ needs as other significant influences were also identeified

Keywordspush factors, pull factors, small island tourism, Pacific islands, less developed countries (LDCs)
ANZSRC Field of Research 2020350801. Impacts of tourism
Public Notes

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Byline AffiliationsSchool of Management and Marketing
James Cook University
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