A pilot study of core and peripheral experiences: incidental, accidental or intentional

Paper


Cassidy, Frances and Hume, Margaret. 2017. "A pilot study of core and peripheral experiences: incidental, accidental or intentional." 5th Annual International Conference on Tourism and Hospitality Research (THoR 2017). Singapore 11 - 12 Dec 2017 Singapore.
Paper/Presentation Title

A pilot study of core and peripheral experiences: incidental, accidental or intentional

Presentation TypePaper
AuthorsCassidy, Frances (Author) and Hume, Margaret (Author)
Journal or Proceedings TitleProceedings of the 5th Annual International Conference on Tourism and Hospitality Research (THoR 2017)
Number of Pages7
Year2017
Place of PublicationSingapore
Web Address (URL) of Paperhttps://globalstf.org/conference/5th-annual-international-conference-on-tourism-and-hospitality-research/
Conference/Event5th Annual International Conference on Tourism and Hospitality Research (THoR 2017)
Event Details
5th Annual International Conference on Tourism and Hospitality Research (THoR 2017)
Parent
International Conference on Tourism and Hospitality Research
Event Date
11 to end of 12 Dec 2017
Event Location
Singapore
Abstract

Recent tourism research identified some challenges for the future of the sector. Of principal concern was the increasing importance of collaboration and especially coopetition not only within a tourism destination but also among destinations to ensure growth and survival within the sector within regions (Mariani, Buhalis, Longhi, & Vitouladiti, 2014) [1]. This paper aims to update this discussion by elaborating the definition and meaning of core and peripheral tourism destinations to inform the design of the user experience in destination management, the marketing communications of tourism destinations and the collaboration and coopetition in destination management. Redefining the tourism product and better understanding the customer’s perceptions of core and peripheral experiences, how they choose and bundle them can inform how the collaboration of providers at destinations can contribute to overcoming challenges and create regional opportunity and growth and promote destination choice. Better understanding of the role of these experiences and developing a collaborative culture between providers of core and peripheral experiences will cement the future of many destinations. This paper examined in depth the ethnography of six travelers based in Brisbane (Qld. Australia). The purpose of this was to develop a demographic profile of the participants, their travel group type and to provide a detailed, in-depth description of participants understanding of core and peripheral experiences together with their choice motivation for the experiences they sought at a destination.

The study found that consumers identified core experiences as activities, attractions and accommodation that were popular, well known and well branded, signature and heavily promoted. Those who traveled to the destination for the core experience chose and enjoyed well-known and branded experiences. Alternately, participants defined peripheral experiences as local, quirky, unknown, less popular, less crowded and natural. Those who chose a destination based on the peripheral experience where motivated by anonymity and adventure. They considered more local, less known and boutique restaurants and local activities and experiences, such as going to a cultural display and purchasing local handicrafts were considered more important and intentional. Those who traveled to a core destination for an event suggested they were not averse to considering peripheral experiences, however they did not actively search for them when planning and the interaction was incidental or accidental whereas peripheral experience tourists suggested they were not likely to participate in core (mainstream) experiences.

Keywordscore, peripheral, experiences, destinations
ANZSRC Field of Research 2020350806. Tourist behaviour and visitor experience
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Byline AffiliationsSchool of Management and Enterprise
Institution of OriginUniversity of Southern Queensland
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