Compassion without action: examining the young consumers consumption and attitude to sustainable consumption

Article


Hume, Margee. 2010. "Compassion without action: examining the young consumers consumption and attitude to sustainable consumption." Journal of World Business. 45 (4), pp. 385-394. https://doi.org/10.1016/j.jwb.2009.08.007
Article Title

Compassion without action: examining the young consumers consumption and attitude to sustainable consumption

ERA Journal ID31106
Article CategoryArticle
Authors
AuthorHume, Margee
Journal TitleJournal of World Business
Journal Citation45 (4), pp. 385-394
Number of Pages10
Year2010
Place of PublicationOxford, United Kingdom
ISSN1090-9516
1878-5573
Digital Object Identifier (DOI)https://doi.org/10.1016/j.jwb.2009.08.007
Abstract

The concept of developing sustainable consumption practices has been a factor for discussion within academic literature for nearly half a decade. Many have argued the consequences of unmonitored consumption practices within a ‘throw-away’ society would lead to environmental, social and economic
degeneration. With consumption no longer hindered by global boundaries, there is an emergence of a common class of people within society consuming in vast amounts, over great distances from one another, and reaps irreparable environmental damage. The onus of developing sustainable practice is no longer the sole responsibility of economies of affluence and specific segments of our economy but has become the responsibility of all stakeholders. Using a triangulated qualitative approach, the aim of this research is to advance our understanding and definition of sustainability in the key stakeholder group: The young consumers, Y generation. The research will focus on understanding their consumption footprints and their view of the notion of sustainability. Implications for social changes, policy and practice will also be presented.

Keywordssustainability; Y generation; young consumers; economic sustainability; environmental sustainability; consumption
ANZSRC Field of Research 2020350699. Marketing not elsewhere classified
520599. Social and personality psychology not elsewhere classified
441001. Applied sociology, program evaluation and social impact assessment
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Byline AffiliationsSchool of Management and Marketing
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