Services marketing
Authored book
Fisk, Raymond and Hume, Margee. 2007. Services marketing. John Wiley & Sons.
Book Title | Services marketing |
---|---|
Book Category | Authored book |
ERA Publisher ID | 2349 |
Authors | Fisk, Raymond (Author) and Hume, Margee (Author) |
Number of Pages | 491 |
Year | 2007 |
Publisher | John Wiley & Sons |
ISBN | 9780470809693 |
Abstract | Abstract not available. |
Keywords | Marketing; service industries; customer services |
ANZSRC Field of Research 2020 | 350699. Marketing not elsewhere classified |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | No affiliation |
School of Management and Marketing |
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