Services marketing

Authored book

Fisk, Raymond and Hume, Margee. 2007. Services marketing. John Wiley & Sons.
Book Title

Services marketing

Book CategoryAuthored book
ERA Publisher ID2349
AuthorsFisk, Raymond (Author) and Hume, Margee (Author)
Number of Pages491
Year2007
PublisherJohn Wiley & Sons
ISBN9780470809693
Abstract

Abstract not available.

KeywordsMarketing; service industries; customer services
ANZSRC Field of Research 2020350699. Marketing not elsewhere classified
Public Notes

Files associated with this item cannot be displayed due to copyright restrictions.

Byline AffiliationsNo affiliation
School of Management and Marketing
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