Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty?
Article
Article Title | Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty? |
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ERA Journal ID | 19797 |
Article Category | Article |
Authors | Hume, Margee (Author) and Mills, Michael K. (Author) |
Journal Title | International Journal of Nonprofit and Voluntary Sector Marketing |
Journal Citation | 16 (3), pp. 275-289 |
Number of Pages | 15 |
Year | 2011 |
Place of Publication | London, United Kingdom |
ISSN | 1465-4520 |
1479-103X | |
Digital Object Identifier (DOI) | https://doi.org/10.1002/nvsm.425 |
Abstract | This case study offers a combination of content analysis of secondary sources web sites and annual reports to profile online behaviour and practice for the museum sector. Using case analysis of 12 international and domestic museums, the role of services and the online interfaces offered in a museum context are presented. The arts and cultural sector sustaining museums has long been an essential part of enriching and informing the community of historical, scientific and artistic pleasures. The reduction in museum budgets, and the implementation of performance measures based on customer satisfaction management, museums face increasing pressure to attract wider audiences. This requires an understanding of visitor expectations, and experiences, and the identification of opportunities such as online channels to improve awareness and visitation. This case through the collation of data and analysis of 12 museums will present an overall view of current operations of museums internationally and their approach to online channels. |
Keywords | online channels, museums, customer satisfaction, online services, museum management, cultural arts |
ANZSRC Field of Research 2020 | 430299. Heritage, archive and museum studies not elsewhere classified |
350608. Marketing theory | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Management and Marketing |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q0wz3/building-the-sustainable-imuseum-is-the-virtual-museum-leaving-our-museums-virtually-empty
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