Uncovering Victoria's Secret: exploring women's luxury perceptions of intimate apparel and purchasing behaviour
Article
Article Title | Uncovering Victoria's Secret: exploring women's luxury perceptions of intimate apparel and purchasing behaviour |
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ERA Journal ID | 19859 |
Article Category | Article |
Authors | Hume, Margee (Author) and Mills, Michael (Author) |
Journal Title | Journal of Fashion Marketing and Management |
Journal Citation | 17 (4), pp. 460-485 |
Number of Pages | 26 |
Year | 2013 |
Place of Publication | Bingley, W Yorks. United Kingdom |
ISSN | 1361-2026 |
1758-7433 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/JFMM-03-2013-0020 |
Web Address (URL) | http://www.emeraldinsight.com/journals.htm?issn=1361-2026&volume=17&issue=4&articleid=17093478&show=abstract |
Abstract | Purpose - Given an increasingly volatile and competitive fashion environment, the purpose of this paper is to qualitatively explore current consumer behaviour and psychological perspectives of luxury in women's undergarment fashion purchasing, with specific examination of whether this under-investigated area of discrete or inconspicuous fashion appraisal is consistent with other luxury purchases. |
Keywords | luxury; branding; inconspicuous fashion consumption; undergarments; motivation |
ANZSRC Field of Research 2020 | 350606. Marketing research methodology |
520502. Gender psychology | |
359999. Other commerce, management, tourism and services not elsewhere classified | |
Public Notes | © Emerald Group Publishing Limited. All content is the property of Emerald Group Publishing Limited and is protected by copyright and other intellectual property laws. |
Byline Affiliations | School of Management and Marketing |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q20v4/uncovering-victoria-s-secret-exploring-women-s-luxury-perceptions-of-intimate-apparel-and-purchasing-behaviour
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