Strategic market management

Authored book


Aaker, David A. and Mills, Michael. 2005. Strategic market management. Milton, Australia. John Wiley & Sons.
Book Title

Strategic market management

Book CategoryAuthored book
ERA Publisher ID2349
AuthorsAaker, David A. (Author) and Mills, Michael (Author)
EditionPacific Rim edition
Number of Pages432
Year2005
PublisherJohn Wiley & Sons
Place of PublicationMilton, Australia
ISBN0470805064
Web Address (URL)http://www.johnwiley.com.au/highered/smm/
Abstract

This Australasian adaption of Aaker's popular Strategic Marketing Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text's relevance to undergraduate students from Australia, New Zealand, and the Asia Pacific.

Keywordsmarket management
ANZSRC Field of Research 2020350605. Marketing management (incl. strategy and customer relations)
Public Notes

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Byline AffiliationsUniversity of California, United States
Griffith University
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