Analysing the effect of digital technology on channel strategy, power and disintermediation in the home video market: the demise of the video store?

Paper

Mills, Michael K. and Silver, J.. 2004. "Analysing the effect of digital technology on channel strategy, power and disintermediation in the home video market: the demise of the video store? " ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.
Paper/Presentation Title

Analysing the effect of digital technology on channel strategy, power and disintermediation in the home video market: the demise of the video store?

Presentation TypePaper
AuthorsMills, Michael K. (Author) and Silver, J. (Author)
Journal or Proceedings TitleProceedings of the 2004 Australian and New Zealand Marketing Academy Conference (ANZMAC 2004)
Number of Pages8
Year2004
Place of PublicationWellington, New Zealand
ISBN0475122143
Web Address (URL) of Paperhttp://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/CDsite/papers/Mills1.PDF
Conference/EventANZMAC 2004: Marketing Accountabilities and Responsibilities
Event Details
ANZMAC 2004: Marketing Accountabilities and Responsibilities
Parent
ANZMAC Conference
Event Date
29 Nov 2004 to end of 01 Dec 2004
Event Location
Wellington, New Zealand
Abstract

The antecedents of channel power (e.g. El-Ansary and Stern, 1972) and the impact of channel structure ( e.g. Anderson and Narus,1984) on channel dynamics have long been important topics within the channel literature. In addition to the theoretical and methodological contributions, research in these areas has helped channel managers to understand how power is generated and used in coordinating distribution strategies in different contexts. The study presented in this paper builds upon these previous literatures. this paper poses two questions of interest to distribution channel researchers:
(1) What is the likely course of home video distribution given new available digital technology ; in particular, do available trends support (a) disintermediation, (b) more intermediation, or (c) re-intermediation?
(2) What are the likely effects of new digital technology on channel power within the home video distribution channel?

Keywordsmovies, electronic distribution, channel structure, channel power
ANZSRC Field of Research 2020350699. Marketing not elsewhere classified
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsGriffith University
Permalink -

https://research.usq.edu.au/item/9zvz3/analysing-the-effect-of-digital-technology-on-channel-strategy-power-and-disintermediation-in-the-home-video-market-the-demise-of-the-video-store

Log in to edit

Download files

Published Version
Mills_Silver_ANZAM_2004_PV.pdf
File access level: Anyone

  • 2082
    total views
  • 608
    total downloads
  • 2
    views this month
  • 2
    downloads this month

Export as

Related outputs

Pyrolysis of brominated polyethylene as an alternative carbon fibre precursor
Laycock, Bronwyn, Wang, Xiaoyu, Liu, Ru-Fen, Annamalai, Pratheep Kumar, Cork, Jorja, Derstine, Chris, Mills, Michael and McFarland, Eric W.. 2020. "Pyrolysis of brominated polyethylene as an alternative carbon fibre precursor." Polymer Degradation and Stability. 172. https://doi.org/10.1016/j.polymdegradstab.2019.109057
Marketing planning challenges in international business: a managerial analysis framework for regional and global strategy development considerations
Mills, Michael K.. 2012. "Marketing planning challenges in international business: a managerial analysis framework for regional and global strategy development considerations." 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.
Uncovering Victoria's Secret: exploring women's luxury perceptions of intimate apparel and purchasing behaviour
Hume, Margee and Mills, Michael. 2013. "Uncovering Victoria's Secret: exploring women's luxury perceptions of intimate apparel and purchasing behaviour ." Journal of Fashion Marketing and Management. 17 (4), pp. 460-485. https://doi.org/10.1108/JFMM-03-2013-0020
Innovation in the teaching of sustainability in the business classroom via a combined model of experiential learning, reflective practice and metaphor
Mills, Michael K. and Quinn, Andrea J.. 2012. "Innovation in the teaching of sustainability in the business classroom via a combined model of experiential learning, reflective practice and metaphor." International Journal of Organisational Behaviour. 17 (3), pp. 4-7.
Probing brand luxury: a multiple lens approach
Miller, Karen W. and Mills, Michael K.. 2012. "Probing brand luxury: a multiple lens approach." Journal of Brand Management. 20 (1), pp. 41-51. https://doi.org/10.1057/bm.2011.64
Contributing clarity by examining brand luxury in the fashion market
Miller, Karen W. and Mills, Michael K.. 2012. "Contributing clarity by examining brand luxury in the fashion market." Journal of Business Research. 65 (10), pp. 1471-1479. https://doi.org/10.1016/j.jbusres.2011.10.013
Fostering improved learning about sustainability
Mills, Michael and Quinn, Andrea. 2011. "Fostering improved learning about sustainability." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
Using the jazz metaphor to teach the strategic capstone course
Mills, Michael K.. 2009. "Using the jazz metaphor to teach the strategic capstone course." Beaumont, Nicholas (ed.) 23rd Australian and New Zealand Academy of Management Conference (ANZAM 2009). Melbourne, Australia 01 - 04 Dec 2009 Melbourne, Australia.
Managing social and intellectual capital: factors affecting the adoption and provision of online marketing of government services
Mills, Michael K.. 2007. "Managing social and intellectual capital: factors affecting the adoption and provision of online marketing of government services." Chapman, Ross (ed.) 21st Australian and New Zealand Academy of Management Conference (ANZAM 2007). Sydney, Australia 04 - 07 Dec 2007 Australia.
Strategic market management
Aaker, David A. and Mills, Michael. 2005. Strategic market management. Milton, Australia. John Wiley & Sons.
Understanding the path to purchase: resolving the complexities that influence decisions
Mills, Michael, Torkar, Nicole, Katsinikas, Tina and Dye, Andrew. 2006. "Understanding the path to purchase: resolving the complexities that influence decisions." ESOMAR Automotive Conference 2006. Laussane, Switzerland Mar 2006
Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty?
Hume, Margee and Mills, Michael K.. 2011. "Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty?" International Journal of Nonprofit and Voluntary Sector Marketing. 16 (3), pp. 275-289. https://doi.org/10.1002/nvsm.425
Examining fashion brand luxury DNA
Miller, Karen W. and Mills, Michael K.. 2010. "Examining fashion brand luxury DNA." 2010 Global Marketing Conference: Marketing in a Turbulent Environment. Tokyo, Japan 09 - 11 Sep 2010 Seoul, Korea .
Doing more with less: toward a parsimonious approach to examining brand luxury
Miller, Karen W. and Mills, Michael K.. 2010. "Doing more with less: toward a parsimonious approach to examining brand luxury." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Christchurch, New Zealand.
Using the jazz metaphor to enhance student learning and skill development in the marketing research course
Mills, Michael K.. 2010. "Using the jazz metaphor to enhance student learning and skill development in the marketing research course." Journal of Marketing Education. 32 (3), pp. 300-313. https://doi.org/10.1177/0273475310377782
Forecasting shares for multiple purchases: towards a test of the new individual-level multinomial probit
Winzar, Hume, Bloxsome, Ellen and Mills, Michael K.. 2004. "Forecasting shares for multiple purchases: towards a test of the new individual-level multinomial probit." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.
Seeing jazz: doing research
Mills, Michael K.. 2009. "Seeing jazz: doing research." International Journal of Market Research. 51 (3), pp. 383-402. https://doi.org/10.2501/S147078530920061X
EEG correlates of golf performance: training the brain to drain the putt
Terry, P., Mahoney, P. and Mills, M.. 2006. "EEG correlates of golf performance: training the brain to drain the putt." Journal of Science and Medicine in Sport. 9 (Supplement), pp. 31-31. https://doi.org/10.1016/j.jsams.2006.12.071
Teaching strategic marketing: applying the jazz metaphor
Mills, Michael K.. 2008. "Teaching strategic marketing: applying the jazz metaphor." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.
On the offbeat: applying the jazz metaphor to move from mainstream to more holistic marketing research
Mills, Michael K.. 2008. "On the offbeat: applying the jazz metaphor to move from mainstream to more holistic marketing research." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.
Environmentally-active consumers' preferences for zero-emission vehicles: public sector and marketing implications
Mills, Michael. 2008. "Environmentally-active consumers' preferences for zero-emission vehicles: public sector and marketing implications." Journal of Nonprofit and Public Sector Marketing. 19 (1), pp. 1-33. https://doi.org/10.1300/J054v19n01_01