Contributing clarity by examining brand luxury in the fashion market
Article
Article Title | Contributing clarity by examining brand luxury in the fashion market |
---|---|
ERA Journal ID | 36355 |
Article Category | Article |
Authors | Miller, Karen W. (Author) and Mills, Michael K. (Author) |
Journal Title | Journal of Business Research |
Journal Citation | 65 (10), pp. 1471-1479 |
Number of Pages | 9 |
Year | 2012 |
Publisher | Elsevier |
Place of Publication | New York, NY. United States |
ISSN | 0148-2963 |
1873-7978 | |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.jbusres.2011.10.013 |
Web Address (URL) | http://www.sciencedirect.com/science/article/pii/S0148296311003572 |
Abstract | Research relevant to the creation and development of luxury brands is a growing area in the literature. Offering |
Keywords | brand luxury; brand leadership; brand value; generation y; fashion brands |
ANZSRC Field of Research 2020 | 350602. Consumer-oriented product or service development |
520402. Decision making | |
441005. Social theory | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Management and Marketing |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q0z87/contributing-clarity-by-examining-brand-luxury-in-the-fashion-market
2064
total views22
total downloads0
views this month0
downloads this month