Learning behaviour, market orientation and firm performance

Paper

Murray, Peter A. and Miller, Karen W.. 2011. "Learning behaviour, market orientation and firm performance." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
Paper/Presentation Title

Learning behaviour, market orientation and firm performance

Presentation TypePaper
AuthorsMurray, Peter A. (Author) and Miller, Karen W. (Author)
Journal or Proceedings TitleProceedings of the Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia
Number of Pages17
Year2011
Place of PublicationToowoomba, Australia
ISBN9780987218803
Conference/EventBuilding Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011)
Event Details
Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011)
Parent
Building Business Communities: Justice, performance and change
Event Date
09 Nov 2011
Event Location
Brisbane, Australia
Abstract

The purpose of this paper is to rethink market orientation (MO) through learning practices. Organisational learning scholars prefer to categorise learning into modes, levels, and behaviours (Crossan and Berdrow, 2003; Fiol and Lyles, 1985; Miller, 1996), which focuses research towards the type of management practices required for organisational success. Learning behaviour however is not the basis of market orientation. This research provides greater clarity about the role of learning in market orientation.

Keywordsworkplace education; management style; marketing
ANZSRC Field of Research 2020350606. Marketing research methodology
520104. Industrial and organisational psychology (incl. human factors)
359999. Other commerce, management, tourism and services not elsewhere classified
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Byline AffiliationsSchool of Management and Marketing
Institution of OriginUniversity of Southern Queensland
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