Corporate-level strategy

Textbook (chapter)

Murray, Peter A.. 2014. "Corporate-level strategy." Grant, Robert, Butler, Bella, Orr, Stuart and Murray, Peter A. (ed.) Contemporary strategic management: an Australasian perspective. Milton, Queensland. John Wiley & Sons. pp. 249-290
Chapter Title

Corporate-level strategy

Book Chapter CategoryTextbook (chapter)
ERA Publisher ID2349
Book TitleContemporary strategic management: an Australasian perspective
Authors
AuthorMurray, Peter A.
EditorsGrant, Robert, Butler, Bella, Orr, Stuart and Murray, Peter A.
Edition2nd edition
Page Range249-290
Chapter Number8
Number of Pages42
Year2014
PublisherJohn Wiley & Sons
Place of PublicationMilton, Queensland
ISBN9781118362556
Web Address (URL)http://au.wiley.com/WileyCDA/WileyTitle/productCd-EHEP003014.html
Keywordscorporate; strategy; corporate strategy
ANZSRC Field of Research 2020359999. Other commerce, management, tourism and services not elsewhere classified
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Byline AffiliationsSchool of Management and Enterprise
Institution of OriginUniversity of Southern Queensland
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