The nature and sources of competitive advantage

Textbook (chapter)

Murray, Peter A.. 2014. "The nature and sources of competitive advantage." Grant, Robert, Butler, Bella, Orr, Stuart and Murray, Peter A. (ed.) Contemporary strategic management: an Australasian perspective. Milton, Queensland. John Wiley & Sons. pp. 187-221
Chapter Title

The nature and sources of competitive advantage

Book Chapter CategoryTextbook (chapter)
ERA Publisher ID2349
Book TitleContemporary strategic management: an Australasian perspective
Authors
AuthorMurray, Peter A.
EditorsGrant, Robert, Butler, Bella, Orr, Stuart and Murray, Peter A.
Edition2nd edition
Page Range187-221
Chapter Number6
Number of Pages35
Year2014
PublisherJohn Wiley & Sons
Place of PublicationMilton, Queensland
ISBN9781118362556
Web Address (URL)http://au.wiley.com/WileyCDA/WileyTitle/productCd-EHEP003014.html
Abstract

Learning Objectives:

After studying this chapter, you should be able to:

• identify the circumstances in which a company can create a
competitive advantage and understand the contribution of
responsiveness and innovation
• describe the variation of competitive advantage in different market settings
• recognise the different stages of industry development and
understand the factors that drive the process of industry
evolution
• distinguish between slow-, standard- and fast-cycle
market characteristics that promote temporal responses
to competitive attacks based on unique capabilities and
competencies
• analyse various levels of strategy and describe how
strategic advantage can be sustained at each level
• identify and explain how different kinds of
strategies create competitive advantage.

Keywordscompetitive advantage
ANZSRC Field of Research 2020359999. Other commerce, management, tourism and services not elsewhere classified
Public Notes

Files associated with this item cannot be displayed due to copyright restrictions.

Byline AffiliationsSchool of Management and Enterprise
Institution of OriginUniversity of Southern Queensland
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