How market research can help grow your business

Article

Chadee, Doren and Miller, Karen. 2008. "How market research can help grow your business ." Wine Business Magazine.
Article Title

How market research can help grow your business

Article CategoryArticle
AuthorsChadee, Doren (Author) and Miller, Karen (Author)
Journal TitleWine Business Magazine
Number of Pages2
Year2008
Place of PublicationKent Town, South Australia
Web Address (URL)http://www.awbm.com.au
Abstract

In today’s increasingly competitive market place market research might just give you the necessary edge to outperform your competitors, and improve your bottom line. It doesn’t matter if you are a husband and wife team running a small business or a larger organisation the benefits of market research are similar and can include getting to know your existing customers, improving customer loyalty, identifying more business opportunities with existing customers or new markets. And market research need not cost you a fortune. It can be surprisingly affordable and can even be undertaken in house by existing staff. So what is market research and how can it help grow your business?

Keywordsmarket research; wine business management; consumer behaviour
ANZSRC Field of Research 2020350606. Marketing research methodology
350704. Entrepreneurship
350605. Marketing management (incl. strategy and customer relations)
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Byline AffiliationsSchool of Management and Marketing
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