Community engagement and building connectivity in the Lockyer Valley region

Paper


Miller, Karen and Pedersen, Cec. 2012. "Community engagement and building connectivity in the Lockyer Valley region." 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.
Paper/Presentation Title

Community engagement and building connectivity in the Lockyer Valley region

Presentation TypePaper
AuthorsMiller, Karen (Author) and Pedersen, Cec (Author)
Journal or Proceedings TitleProceedings of the 2012 Regional Development: Connectedness, Business and Learning Workshop
Number of Pages11
Year2012
Place of PublicationToowoomba, Australia
ISBN9780987218810
Conference/Event2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop
Event Details
2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop
Event Date
20 Jun 2012
Event Location
Brisbane, Australia
Abstract

Uneven growth and a decline in non-metropolitan Australia is cause for ongoing concern (Simpson, 2005) as currently, Queensland has Australia's highest level of disparity (Premier's Department 2003). To address this concern, the Queensland Government realise the need to develop closer communities if Queensland is to grow and remain sustainable (Premier's Department 2003). The north eastern sector of the Lockyer Valley (LV) is one of Queensland's disparate and disconnected communities. Lying close to the Brisbane-Ipswich conurbation, and seen by some as dormitory suburbs or satellite towns of the Brisbane Ipswich conurbation (Department of Communities 2005), the LV's north eastern sector residents are experiencing feelings of disconnection. Disconnection refers to residents experiencing feelings of a separate self-schema and feeling separate or distinct from other residents (Babin and Harris 2011). The feelings of disconnection are of concern because for a community to grow and be sustainable, the residents should have a shared sense of belonging, a shared vision, and social connections with each other (Mathwick, Wiertz and Ruyter 2008). The connections within and between social networks, as well as among individuals, are important as they are drivers of community growth (Grillo, Teixeira and Wilson 2010).

Keywordsconnectivity; community growth; community engagement; brand engagement; Lockyer Valley
ANZSRC Field of Research 2020350604. Marketing communications
350605. Marketing management (incl. strategy and customer relations)
440699. Human geography not elsewhere classified
Public Notes

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Byline AffiliationsSchool of Management and Marketing
Institution of OriginUniversity of Southern Queensland
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