Hedonic customer responses to fast fashion and replicas
Article
Article Title | Hedonic customer responses to fast fashion and replicas |
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ERA Journal ID | 19859 |
Article Category | Article |
Authors | |
Author | Miller, Karen |
Journal Title | Journal of Fashion Marketing and Management |
Journal Citation | 17 (2), pp. 160-174 |
Number of Pages | 15 |
Year | 2013 |
Place of Publication | Bingley, W Yorks. United Kingdom |
ISSN | 1361-2026 |
1758-7433 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/JFMM-10-2011-0072 |
Web Address (URL) | http://www.emeraldinsight.com/1361-2026.htm |
Abstract | Purpose: Very little fast fashion literature focuses on pleasure-seeking activities or luxury-fast-fashion and the purpose of this paper is to start addressing these gaps from the perspective of the customer. |
Keywords | brand resilience; buyer behaviour; consumer research; fashion retailing; quick response retailing; quick fashion; brands; buyers; consumers; consumer behaviour |
ANZSRC Field of Research 2020 | 350602. Consumer-oriented product or service development |
350606. Marketing research methodology | |
441005. Social theory | |
Public Notes | © Emerald Group Publishing Limited. Published version deposited in accordance with the copyright policy of the publisher. |
Byline Affiliations | School of Management and Marketing |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q1z7z/hedonic-customer-responses-to-fast-fashion-and-replicas
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