A better understanding of Rural Weekly readers

Project report

Miller, Karen. 2010. A better understanding of Rural Weekly readers. Unpublished.
Title

A better understanding of Rural Weekly readers

Report TypeProject report
Authors
AuthorMiller, Karen
Institution of OriginUniversity of Southern Queensland
Number of Pages5
Year2010
PublisherUnpublished
Abstract

Rural Weekly is a weekly Qld regional publication. In June 2010 a survey was published in Rural Weekly to address four research objectives. The research objectives were (1) to establish where readers of Rural Weekly were located geographically, (2) to understand the areas of Rural Weekly that are of importance to its readers, (3) to understand what improvements readers would like to see and (4) to establish who the readers of Rural Weekly are in relation to industries/ agricultural holdings. The results addressing each research objective are listed in this brief report.

KeywordsRural Weekly; regional Queensland; readers; newspaper readership
ANZSRC Field of Research 2020490501. Applied statistics
350606. Marketing research methodology
350604. Marketing communications
Public Notes

Unpublished and unrefereed report.

Byline AffiliationsSchool of Management and Marketing
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