The competitive nature of the Chinese textile and apparel industry

Edited book (chapter)

Chadee, Doren and Ging, Jerry. 2003. "The competitive nature of the Chinese textile and apparel industry." Alon, Ilan (ed.) Chinese economic transition and international marketing strategy. Abingdon, UK. Praeger Publishers. pp. 222-234
Chapter Title

The competitive nature of the Chinese textile and apparel industry

Book Chapter CategoryEdited book (chapter)
Book TitleChinese economic transition and international marketing strategy
AuthorsChadee, Doren (Author) and Ging, Jerry (Author)
EditorsAlon, Ilan
Page Range222-234
Number of Pages13
Year2003
PublisherPraeger Publishers
Place of PublicationAbingdon, UK
ISBN1567205879
Web Address (URL)http://www.greenwood.com/catalog/Q587.aspx
Abstract

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses.

KeywordsChina's markets, China's marketing strategy, China's economic transition, China's marketings strategies across industries, China's joint ventures, China's collective enterprises, China's state-owned businesses
ANZSRC Field of Research 2020440499. Development studies not elsewhere classified
350699. Marketing not elsewhere classified
380201. Cross-sectional analysis
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Byline AffiliationsSchool of Management and Marketing
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