Effects of culture, product type and price on consumer intention to purchase mass customised products on-line

Paper

Moon, Junyean and Chadee, Doren. 2005. "Effects of culture, product type and price on consumer intention to purchase mass customised products on-line." Chakraborty, Chandana, Misra, Ram and Jayachandran, C. (ed.) 9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty. Seoul, Korea 25 - 28 May 2005 [Seoul, Korea].
Paper/Presentation Title

Effects of culture, product type and price on consumer intention to purchase mass customised products on-line

Presentation TypePaper
AuthorsMoon, Junyean (Author) and Chadee, Doren (Author)
EditorsChakraborty, Chandana, Misra, Ram and Jayachandran, C.
Journal or Proceedings TitleProceedings of the 9th International Conference on Global Business and Economic Development (SGBED 2005)
Year2005
Place of Publication[Seoul, Korea]
ISBN9780074741543
Web Address (URL) of Paperhttp://sbus.montclair.edu/sgbed/symposiums/archives/SGBEDCIB_IBC_09_05_25-28_2005.html
Conference/Event9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty
Event Details
9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty
Event Date
25 to end of 28 May 2005
Event Location
Seoul, Korea
Keywordscustomised products on-line; culture; product type; consumer intention
ANZSRC Field of Research 2020350606. Marketing research methodology
350610. Pricing (incl. consumer value estimation)
350602. Consumer-oriented product or service development
Byline AffiliationsHanyang University, Korea
Deakin University
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