Effects of culture, product type and price on consumer intention to purchase mass customised products on-line
Paper
Moon, Junyean and Chadee, Doren. 2005. "Effects of culture, product type and price on consumer intention to purchase mass customised products on-line." Chakraborty, Chandana, Misra, Ram and Jayachandran, C. (ed.) 9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty. Seoul, Korea 25 - 28 May 2005 [Seoul, Korea].
Paper/Presentation Title | Effects of culture, product type and price on consumer intention to purchase mass customised products on-line |
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Presentation Type | Paper |
Authors | Moon, Junyean (Author) and Chadee, Doren (Author) |
Editors | Chakraborty, Chandana, Misra, Ram and Jayachandran, C. |
Journal or Proceedings Title | Proceedings of the 9th International Conference on Global Business and Economic Development (SGBED 2005) |
Year | 2005 |
Place of Publication | [Seoul, Korea] |
ISBN | 9780074741543 |
Web Address (URL) of Paper | http://sbus.montclair.edu/sgbed/symposiums/archives/SGBEDCIB_IBC_09_05_25-28_2005.html |
Conference/Event | 9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty |
Event Details | 9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty Event Date 25 to end of 28 May 2005 Event Location Seoul, Korea |
Keywords | customised products on-line; culture; product type; consumer intention |
ANZSRC Field of Research 2020 | 350606. Marketing research methodology |
350610. Pricing (incl. consumer value estimation) | |
350602. Consumer-oriented product or service development | |
Byline Affiliations | Hanyang University, Korea |
Deakin University |
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