350610. Pricing (incl. consumer value estimation)
| Title | 350610. Pricing (incl. consumer value estimation) |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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MKTG2: 2nd Asia-Pacific edition
Lamb, Charles W., Hair, Joseph F., McDaniel, Carl, Summers, Jane and Gardiner, Michael. 2013. MKTG2: 2nd Asia-Pacific edition. Melbourne, Australia. Cengage Learning Australia.Authored book
Wine tasting: should Granite Belt wineries charge for tasting?
McNamara, Noeleen and Cassidy, Frances. 2012. "Wine tasting: should Granite Belt wineries charge for tasting?" 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.Paper
Probing brand luxury: a multiple lens approach
Miller, Karen W. and Mills, Michael K.. 2012. "Probing brand luxury: a multiple lens approach." Journal of Brand Management. 20 (1), pp. 41-51. https://doi.org/10.1057/bm.2011.64Article
A retrospective analysis of the effects of airline mergers on China Eastern's 'lifeline' routes: a difference-in-differences approach
Zhang, Yahua. 2012. "A retrospective analysis of the effects of airline mergers on China Eastern's 'lifeline' routes: a difference-in-differences approach." Journal of the Asia Pacific Economy. 17 (3), pp. 464-475. https://doi.org/10.1080/13547860.2012.694701Article
Effects of culture, product type and price on consumer intention to purchase mass customised products on-line
Moon, Junyean and Chadee, Doren. 2005. "Effects of culture, product type and price on consumer intention to purchase mass customised products on-line." Chakraborty, Chandana, Misra, Ram and Jayachandran, C. (ed.) 9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty. Seoul, Korea 25 - 28 May 2005 [Seoul, Korea].Paper
The Shanghai Beijing 'Air Express' service model and its impact on the pricing behaviour of airlines
Zhang, Yahua. 2011. "The Shanghai Beijing 'Air Express' service model and its impact on the pricing behaviour of airlines." Asia Pacific Journal of Tourism Research. 16 (4), pp. 433-443. https://doi.org/10.1080/10941665.2011.588876Article
Price wars and price collusion in China's airline markets
Zhang, Yahua and Round, David K.. 2011. "Price wars and price collusion in China's airline markets." International Journal of Industrial Organization. 29 (4), pp. 361-372. https://doi.org/10.1016/j.ijindorg.2010.07.005Article
Lessons learned from renewable electricity marketing attempts: a case study
Rundle-Thiele, Sharyn, Paladino, Angela and Apostol, Sergio Antonio G. Jr.. 2008. "Lessons learned from renewable electricity marketing attempts: a case study." Business Horizons. 51 (3), pp. 181-190. https://doi.org/10.1016/j.bushor.2008.01.005Article
Assessment of fresh beef quality by Australian consumers at the point of purchase
Jocumsen, Adrienne. 2005. "Assessment of fresh beef quality by Australian consumers at the point of purchase." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Crawley, Australia.Paper
Factors influencing consumer intentions to purchase seasonally discounted Reebok athletic footwear
Lorterapong, Atasit. 2005. Factors influencing consumer intentions to purchase seasonally discounted Reebok athletic footwear . Doctorate other than PhD Doctor of Business Administration. University of Southern Queensland.Doctorate other than PhD