Culture, product type, and price influences on consumer purchase intention to buy personalized products online

Article


Moon, Junyean, Chadee, Doren and Tikoo, Surinder. 2008. "Culture, product type, and price influences on consumer purchase intention to buy personalized products online." Journal of Business Research. 61 (1), pp. 31-39. https://doi.org/10.1016/j.jbusres.206.05.012
Article Title

Culture, product type, and price influences on consumer purchase intention to buy personalized products online

ERA Journal ID36355
Article CategoryArticle
AuthorsMoon, Junyean (Author), Chadee, Doren (Author) and Tikoo, Surinder (Author)
Journal TitleJournal of Business Research
Journal Citation61 (1), pp. 31-39
Number of Pages9
Year2008
PublisherElsevier
Place of PublicationNew York, NY. United States
ISSN0148-2963
1873-7978
Digital Object Identifier (DOI)https://doi.org/10.1016/j.jbusres.206.05.012
Web Address (URL)http://www.sciencedirect.com/science/article/B6V7S-4NYSH9C-2/2/5745cb85fbdb836cad6033c28dd26dce
Abstract

With personalization, consumers can choose from various product attributes and a customized product is assembled based on their preferences. Marketers often offer personalization on websites. This paper investigates consumer purchase intentions toward personalized products in an online selling situation.
The research builds and tests three hypotheses: (1) intention to purchase personalized products will be affected by individualism, uncertainty avoidance, power distance, and masculinity dimensions of a national culture; (2) consumers will be more likely to buy personalized search products than experience products; and (3) intention to buy a personalized product will not be influenced by price premiums up to some level. Results indicate that individualism is the only culture dimension to have a significant effect on purchase intention. Product type and individualism by price interaction also have a significant effect, whereas price does not. Major findings and implications are discussed.

Keywordsconsumer purchase intention; personalized products; online marketers; price premiums
ANZSRC Field of Research 2020350602. Consumer-oriented product or service development
440603. Economic geography
350605. Marketing management (incl. strategy and customer relations)
Public Notes

© 2007 Elsevier Inc. All rights reserved. Author version deposited in accordance with the copyright policy of the publisher.

Byline AffiliationsHanyang University, Korea
University of Auckland, New Zealand
State University of New York, United States
Permalink -

https://research.usq.edu.au/item/9yy48/culture-product-type-and-price-influences-on-consumer-purchase-intention-to-buy-personalized-products-online

Download files


Accepted Version
  • 3461
    total views
  • 12863
    total downloads
  • 3
    views this month
  • 11
    downloads this month

Export as

Related outputs

Managing Change Toward Environmental Sustainability: A Conceptual Model in Small and Medium Enterprises
Wiesner, Retha, Chadee, Doren and Best, Peter. 2017. "Managing Change Toward Environmental Sustainability: A Conceptual Model in Small and Medium Enterprises ." Organization and Environment: international journal of ecosocial research. 31 (2), pp. 152-177. https://doi.org/10.1177/1086026616689292
Asia related knowledge and skills: what does the business sector need?
Chadee, Doren and Miller, Karen W.. 2005. "Asia related knowledge and skills: what does the business sector need?" Asia Foundation Workshop. Auckland, New Zealand Nov 2005
Japan’s new trade policy: a free trade agreement with Singapore
Wu, T. and Chadee, D.. 2003. "Japan’s new trade policy: a free trade agreement with Singapore." 45th Annual Meeting of the Academy of International Business. Monterey, United States 05 - 08 Jul 2003 United States.
US apparel market liberalisation: strategic implications for China
Chadee, Doren and Jing, G.. 2003. "US apparel market liberalisation: strategic implications for China." Australia New Zealand International Business Association Conference 2003. Dunedin, New Zealand 07 - 08 Nov 2003 New Zealand.
A research report on developing an initial best practice framework for managing environmental sustainability change in Australian small and medium size enterprises (SMEs)
Wiesner, Retha, Chadee, Doren and Best, Peter. 2010. A research report on developing an initial best practice framework for managing environmental sustainability change in Australian small and medium size enterprises (SMEs). Toowoomba, Australia. University of Southern Queensland.
Managing Indian IT professionals for global competitiveness: the role of human resource practices in developing knowledge and learning capabilities for innovation
Kong, Eric, Chadee, Doren and Raman, Revti. 2013. "Managing Indian IT professionals for global competitiveness: the role of human resource practices in developing knowledge and learning capabilities for innovation." Knowledge Management Research and Practice. 11 (4), pp. 334-345. https://doi.org/10.1057/kmrp.2012.21
Private label brand trends in the grocery retail industry
Chimhundu, Ranga and Chadee, Doren. 2013. "Private label brand trends in the grocery retail industry." Journal of Euromarketing. 22 (1/2), pp. 36-47.
The giant jigsaw puzzle: interview with Professor Peter Williamson
Chadee, Doren. 2005. "The giant jigsaw puzzle: interview with Professor Peter Williamson." University of Auckland Business Review. 7 (2), pp. 21-26.
Effects of rule of law on firm performance in South Africa
Roxas, Banjo, Chadee, Doren and Erwee, Ronel. 2012. "Effects of rule of law on firm performance in South Africa." European Business Review (Bingley). 24 (5), pp. 478-492. https://doi.org/10.1108/09555341211254544
Environmental sustainability orientation and financial resources of small manufacturing firms in the Philippines
Roxas, Banjo and Chadee, Doren. 2012. "Environmental sustainability orientation and financial resources of small manufacturing firms in the Philippines ." Social Responsibility Journal. 8 (2), pp. 208-226. https://doi.org/10.1108/17471111211234842
Social intelligence and top management team: an exploratory study of external knowledge acquisition for strategic change in global IT service providers in India
Kong, Eric, Chadee, Doren and Raman, Revti. 2012. "Social intelligence and top management team: an exploratory study of external knowledge acquisition for strategic change in global IT service providers in India." International Journal of Learning and Change. 6 (1/2), pp. 1-17.
Impact of formal institutional environment on innovativeness and performance
Roxas, Banjo and Chadee, Doren. 2011. "Impact of formal institutional environment on innovativeness and performance." Sohal, Amrik (ed.) QIK 2011: Aligning Innovation in Developed and Emerging Economies. Kuala Lumpur, Malaysia 15 - 18 Feb 2011 Kuala Lumpur, Malaysia.
Does relational capital mediate the effects of export knowledge on firm performance?
Chadee, Doren and Roxas, Banjo. 2011. "Does relational capital mediate the effects of export knowledge on firm performance?" Sohal, Amrik (ed.) QIK 2011: Aligning Innovation in Developed and Emerging Economies. Kuala Lumpur, Malaysia 15 - 18 Feb 2011 Kuala Lumpur, Malaysia.
Environmental sustainability change management in SMEs: learning from sustainability champions
Chadee, Doren, Wiesner, Retha and Roxas, Banjo. 2011. "Environmental sustainability change management in SMEs: learning from sustainability champions." International Journal of Learning and Change. 5 (3/4), pp. 194-207. https://doi.org/10.1504/IJLC.2011.045068
Insights into sustainability change management from an organisational learning perspective: learning from SME sustainability champions
Wiesner, Retha, Chadee, Doren and Best, Peter. 2011. "Insights into sustainability change management from an organisational learning perspective: learning from SME sustainability champions." Sohal, Amrik (ed.) QIK 2011: Aligning Innovation in Developed and Emerging Economies. Kuala Lumpur, Malaysia 15 - 18 Feb 2011 Kuala Lumpur, Malaysia.
Establishing a conceptual model for the sustainable wine district
Cassidy, Frances, Hume, Margee and Chadee, Doren. 2011. "Establishing a conceptual model for the sustainable wine district." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
Export knowledge and export performance: the mediating role of relational capital
Roxas, Hernan and Chadee, Doren. 2010. "Export knowledge and export performance: the mediating role of relational capital." Gurd, Bruce (ed.) 24th Australian and New Zealand Academy of Management Conference (ANZAM 2010). Adelaide, Australia 08 - 10 Dec 2010 Adelaide, South Australia.
Effects of culture, product type and price on consumer intention to purchase mass customised products on-line
Moon, Junyean and Chadee, Doren. 2005. "Effects of culture, product type and price on consumer intention to purchase mass customised products on-line." Chakraborty, Chandana, Misra, Ram and Jayachandran, C. (ed.) 9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty. Seoul, Korea 25 - 28 May 2005 [Seoul, Korea].
Relationships, the role of individuals and knowledge flows in the internationalisation of service firms
Lindsay, Valerie, Chadee, Doren, Mattsson, Jan, Johnston, Robert and Millett, Bruce. 2003. "Relationships, the role of individuals and knowledge flows in the internationalisation of service firms." International Journal of Service Industry Management. 14 (1), pp. 7-35. https://doi.org/10.1108/09564230310465976
Can Chinese and Indian IT service providers cooperate to compete?
Chadee, Doren and Raman, Revti. 2007. "Can Chinese and Indian IT service providers cooperate to compete?" Parry, Ken (ed.) 21st Australian and New Zealand Academy of Management Conference (ANZAM 2007). Sydney, Australia 04 - 07 Dec 2007
Does brand influence wine purchase?
Miller, Karen W. and Chadee, Doren. 2008. "Does brand influence wine purchase?" Wilson, Marie (ed.) 22nd Australian and New Zealand Academy of Management Conference (ANZAM 2008). Auckland, New Zealand 02 - 05 Dec 2008 Canning Bridge, Western Australia.
The role of human resource practices in developing knowledge and learning capabilities for innovation: A study of IT service providers in India
Kong, Eric, Chadee, Doren and Raman, Revti. 2011. "The role of human resource practices in developing knowledge and learning capabilities for innovation: A study of IT service providers in India." Sohal, Amrik (ed.) QIK 2011: Aligning Innovation in Developed and Emerging Economies. Kuala Lumpur, Malaysia 15 - 18 Feb 2011 Kuala Lumpur, Malaysia.
Critical pre-implementation elements in engendering change for sustainability in SMEs: insights from SME sustainability leaders
Wiesner, Retha, Chadee, Doren and Best, Peter J.. 2010. "Critical pre-implementation elements in engendering change for sustainability in SMEs: insights from SME sustainability leaders." O'Connor, Christine (ed.) 10th Annual Pacific Employment Relations Association Conference (PERA 2010) : Sustainability, Inclusiveness and Governance: People Management Issues in the Organisation of the Future. Gold Coast, Australia 15 - 18 Nov 2010 Ballarat, Australia.
Managing environmental sustainability in SMEs: learning from the stars: a research report on developing a best practice framework for managing environmental sustain-ability in Australian small and medium size enterprises (SMEs)
Wiesner, Retha, Chadee, Doren, Best, Peter J. and Poole, Nicci. 2010. Managing environmental sustainability in SMEs: learning from the stars: a research report on developing a best practice framework for managing environmental sustain-ability in Australian small and medium size enterprises (SMEs). Toowoomba, Australia. University of Southern Queensland.
The impact of exchange rates strategy on export performance: a study of New Zealand firms exporting to Japan
Chadee, Doren and St George, David W.. 2006. "The impact of exchange rates strategy on export performance: a study of New Zealand firms exporting to Japan." 48th Annual Meeting of the Academy of International Business. Beijing, China 23 - 26 Jun 2006 East Lansing, MI, USA.
FDI in China: recent trends and emerging patterns
Chadee, Doren and Qiu, Feng. 2003. "FDI in China: recent trends and emerging patterns." Alon, Ilan (ed.) Chinese culture, organisational behavior, and international business management. Westport, USA. Praeger Publishers. pp. 101-117
International outsourcing research: overview of the research landscape
Chadee, Doren and Raman, Revti. 2009. "International outsourcing research: overview of the research landscape." 2009 Australia and New Zealand International Business Academy Conference: The Future of Asia-Pacific Business: Beyond the Crisis (ANZIBA 2009). Brisbane, Australia 16 - 18 Apr 2009 Australia.
The influence of top management global orientation and partnership quality on the performance of offshore information technology service providers in India
Chadee, Doren and Raman, Revti. 2009. "The influence of top management global orientation and partnership quality on the performance of offshore information technology service providers in India." Pedersen, Torben and Kiyak, Tunga (ed.) AIB 2009: Is the World Flat or Spiky? Implications for International Business. San Diego, United States 27 - 30 Jun 2009 East Lansing, MI, USA.
Knowledge flows in international services firms: a conceptual model
Lindsay, Valerie J., Chadee, Doren, Mattsson, Jan and Johnston, Robert. 2003. "Knowledge flows in international services firms: a conceptual model." Mahnke, Volke and Pedersen, Torben (ed.) Knowledge flows, governance and the multinational enterprise: frontiers in international management research . Hampshire, United Kingdom. Palgrave Macmillan. pp. 177-194
The competitive nature of the Chinese textile and apparel industry
Chadee, Doren and Ging, Jerry. 2003. "The competitive nature of the Chinese textile and apparel industry." Alon, Ilan (ed.) Chinese economic transition and international marketing strategy. Abingdon, UK. Praeger Publishers. pp. 222-234
Research on foreign direct investment: introduction to the special issue
Chadee, Doren and Rose, Elizabeth L.. 2003. "Research on foreign direct investment: introduction to the special issue ." Journal of Business Research. 56 (10), pp. 777-778. https://doi.org/10.1016/S0148-2963(02)00465-4
FDI location at the subnational level: a study of EJV's in China
Chadee, Doren, Qiu, Feng and Rose, Elizabeth L.. 2003. "FDI location at the subnational level: a study of EJV's in China." Journal of Business Research. 56 (10), pp. 835-845. https://doi.org/10.1016/S0148-2963(02)00471-X
The determinants of export demand for higher education in Asia
Chadee, Doren and Naidoo, Vikash. 2004. "The determinants of export demand for higher education in Asia." 2004 Annual Meeting of the Australia and New Zealand International Business Academy: Dynamism and Challenges in Internationalisation (ANZIBA 2004). Canberra, Australia 05 - 07 Nov 2004 Canberra, Australia.
Offshoring of IT services: a survey of the literature and towards a new research agenda
Raman, Revti and Chadee, Doren. 2007. "Offshoring of IT services: a survey of the literature and towards a new research agenda." Rose, E. L. and Fisher, G. (ed.) 2007 Australia and New Zealand International Business Academy Conference: Institutions and Organisations in an International Context (ANZIBA 2007). Newcastle, Australia 09 - 10 Nov 2007 Sydney, Australia.
International outsourcing of information technology services: review and future directions
Chadee, Doren and Raman, Revti. 2009. "International outsourcing of information technology services: review and future directions." International Marketing Review. 26 (4), pp. 411-438. https://doi.org/10.1108/02651330910971968
How market research can help grow your business
Chadee, Doren and Miller, Karen. 2008. "How market research can help grow your business ." Wine Business Magazine.
The relevance and irrelevance of the brand for small and medium wine enterprises
Miller, Karen and Chadee, Doren. 2008. "The relevance and irrelevance of the brand for small and medium wine enterprises." Small Enterprise Research. 16 (2), pp. 32-44.
Higher educational services exports: sources of growth of asian students in US and UK
Chadee, Doren and Naidoo, Vikash. 2009. "Higher educational services exports: sources of growth of asian students in US and UK." Service Business: an international journal. 3 (2), pp. 173-187. https://doi.org/10.1007/s11628-008-0041-7
Managing people, knowledge and client relations for international competitiveness of offshore information technology services providers
Raman, Revti and Chadee, Doren. 2008. "Managing people, knowledge and client relations for international competitiveness of offshore information technology services providers ." Cantwell, John and Kiyak, Tunga (ed.) 50th Annual Meeting of the Academy of International Business. Milan, Italy 30 Jun - 03 Jul 2008 East Lansing, MI, USA.
Technology strategy and performance: a study of information technology service providers from selected Asian countries
Chadee, Doren and Pang, Billy. 2008. "Technology strategy and performance: a study of information technology service providers from selected Asian countries." Service Business: an international journal. 2 (2), pp. 109-126. https://doi.org/10.1007/s11628-007-0027-x
Developing a presence in a mainstream market with a product perceived as offbeat
Miller, Karen, Brown, Les and Chadee, Doren. 2008. "Developing a presence in a mainstream market with a product perceived as offbeat." Spanjaard, Daniela, Denize, Sara and Sharma, Neeru (ed.) ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia 01 - 03 Dec 2008 Australia.
Growing your wine business: the value of market research
Chadee, Doren and Miller, Karen. 2008. "Growing your wine business: the value of market research ." 2008 Queensland Wine Business Conference. Toowoomba, Australia 29 Jul 2008