Culture, product type, and price influences on consumer purchase intention to buy personalized products online
Article
Article Title | Culture, product type, and price influences on consumer purchase intention to buy personalized products online |
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ERA Journal ID | 36355 |
Article Category | Article |
Authors | Moon, Junyean (Author), Chadee, Doren (Author) and Tikoo, Surinder (Author) |
Journal Title | Journal of Business Research |
Journal Citation | 61 (1), pp. 31-39 |
Number of Pages | 9 |
Year | 2008 |
Publisher | Elsevier |
Place of Publication | New York, NY. United States |
ISSN | 0148-2963 |
1873-7978 | |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.jbusres.206.05.012 |
Web Address (URL) | http://www.sciencedirect.com/science/article/B6V7S-4NYSH9C-2/2/5745cb85fbdb836cad6033c28dd26dce |
Abstract | With personalization, consumers can choose from various product attributes and a customized product is assembled based on their preferences. Marketers often offer personalization on websites. This paper investigates consumer purchase intentions toward personalized products in an online selling situation. |
Keywords | consumer purchase intention; personalized products; online marketers; price premiums |
ANZSRC Field of Research 2020 | 350602. Consumer-oriented product or service development |
440603. Economic geography | |
350605. Marketing management (incl. strategy and customer relations) | |
Public Notes | © 2007 Elsevier Inc. All rights reserved. Author version deposited in accordance with the copyright policy of the publisher. |
Byline Affiliations | Hanyang University, Korea |
University of Auckland, New Zealand | |
State University of New York, United States |
https://research.usq.edu.au/item/9yy48/culture-product-type-and-price-influences-on-consumer-purchase-intention-to-buy-personalized-products-online
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