Seeing jazz: doing research
Article
Mills, Michael K.. 2009. "Seeing jazz: doing research." International Journal of Market Research. 51 (3), pp. 383-402. https://doi.org/10.2501/S147078530920061X
Article Title | Seeing jazz: doing research |
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ERA Journal ID | 19796 |
Article Category | Article |
Authors | |
Author | Mills, Michael K. |
Journal Title | International Journal of Market Research |
Journal Citation | 51 (3), pp. 383-402 |
Number of Pages | 20 |
Year | 2009 |
Place of Publication | Henley-on-Thames, Oxon. United Kingdom |
ISSN | 1470-7853 |
Digital Object Identifier (DOI) | https://doi.org/10.2501/S147078530920061X |
Web Address (URL) | http://www.ijmr.com/Contents/RecentIssues.asp?Issue=Vol.%2051%2C%20Issue%203%2C%202009#Articles |
Abstract | This article uses the metaphor of jazz music making to contribute to the growing literature concerning the need for a more holistic approach to research, and to suggest directions for research implementation. It suggests researchers can work towards an 'effortless mastery' of their craft, and posits potential new forms of evaluation criteria useful in evaluating research (and researcher) quality. |
Keywords | market research; research quality |
ANZSRC Field of Research 2020 | 350602. Consumer-oriented product or service development |
350606. Marketing research methodology | |
500107. Professional ethics | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Management and Marketing |
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