Managing complexity in the service exchange: relationships the customer, the employee and the complex encounter
Paper
Hume, Margee, Winzar, Hume and Sullivan-Mort, Gillian. 2007. "Managing complexity in the service exchange: relationships the customer, the employee and the complex encounter." Marketing Theory into Practice: Academy of Marketing Conference 2007. Kingston, United Kingdom 2007
| Paper/Presentation Title | Managing complexity in the service exchange: relationships the customer, the employee and the complex encounter |
|---|---|
| Presentation Type | Paper |
| Authors | Hume, Margee (Author), Winzar, Hume (Author) and Sullivan-Mort, Gillian (Author) |
| Journal or Proceedings Title | 2007 Academy of Marketing Conference |
| Year | 2007 |
| Conference/Event | Marketing Theory into Practice: Academy of Marketing Conference 2007 |
| Event Details | Marketing Theory into Practice: Academy of Marketing Conference 2007 Event Date 2007 Event Location Kingston, United Kingdom Event Venue University of Kingston |
| ANZSRC Field of Research 2020 | 350608. Marketing theory |
| Byline Affiliations | Griffith University |
Permalink -
https://research.usq.edu.au/item/q02vy/managing-complexity-in-the-service-exchange-relationships-the-customer-the-employee-and-the-complex-encounter
647
total views0
total downloads0
views this month0
downloads this month