Managing complexity in the service exchange: relationships the customer, the employee and the complex encounter
Paper
Hume, Margee, Winzar, Hume and Sullivan-Mort, Gillian. 2007. "Managing complexity in the service exchange: relationships the customer, the employee and the complex encounter." Marketing Theory into Practice: Academy of Marketing Conference 2007. Kingston, United Kingdom 2007
Paper/Presentation Title | Managing complexity in the service exchange: relationships the customer, the employee and the complex encounter |
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Presentation Type | Paper |
Authors | Hume, Margee (Author), Winzar, Hume (Author) and Sullivan-Mort, Gillian (Author) |
Journal or Proceedings Title | 2007 Academy of Marketing Conference |
Year | 2007 |
Conference/Event | Marketing Theory into Practice: Academy of Marketing Conference 2007 |
Event Details | Marketing Theory into Practice: Academy of Marketing Conference 2007 Event Date 2007 Event Location Kingston, United Kingdom Event Venue University of Kingston |
ANZSRC Field of Research 2020 | 350608. Marketing theory |
Byline Affiliations | Griffith University |
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