Managing complexity in the service exchange: relationships the customer, the employee and the complex encounter

Paper

Hume, Margee, Winzar, Hume and Sullivan-Mort, Gillian. 2007. "Managing complexity in the service exchange: relationships the customer, the employee and the complex encounter." Marketing Theory into Practice: Academy of Marketing Conference 2007. Kingston, United Kingdom 2007
Paper/Presentation Title

Managing complexity in the service exchange: relationships the customer, the employee and the complex encounter

Presentation TypePaper
AuthorsHume, Margee (Author), Winzar, Hume (Author) and Sullivan-Mort, Gillian (Author)
Journal or Proceedings Title2007 Academy of Marketing Conference
Year2007
Conference/EventMarketing Theory into Practice: Academy of Marketing Conference 2007
Event Details
Marketing Theory into Practice: Academy of Marketing Conference 2007
Event Date
2007
Event Location
Kingston, United Kingdom
Event Venue
University of Kingston
ANZSRC Field of Research 2020350608. Marketing theory
Byline AffiliationsGriffith University
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