An agenda to construct an improved understanding of Australian organic consumers

Paper

Adamsen, Jannie Mia, Lyons, Kristen, Winzar, Hume and Rundle-Thiele, Sharyn. 2007. "An agenda to construct an improved understanding of Australian organic consumers." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.

Paper/Presentation Title	An agenda to construct an improved understanding of Australian organic consumers
Presentation Type	Paper
Authors	Adamsen, Jannie Mia (Author), Lyons, Kristen (Author), Winzar, Hume (Author) and Rundle-Thiele, Sharyn (Author)
Editors	Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen
Journal or Proceedings Title	Proceedings of the 10th Australian and New Zealand Marketing Academy Conference (ANZMAC 2007)
ERA Conference ID	76596
Journal Citation	1, pp. 1-8
Number of Pages	8
Year	2007
Place of Publication	Dunedin, New Zealand
ISBN	9781877156299
Web Address (URL) of Paper	http://www.anzmac07.otago.ac.nz/
Conference/Event	ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop
	ANZMAC Conference
Event Details	ANZMAC Conference Australian and New Zealand Marketing Academy Conference Rank C C
Event Details	ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop Event Date 30 Nov 2007 to end of 02 Dec 2007 Event Location Dunedin, New Zealand
Abstract	Organic food is claimed to be one of the fastest growing food categories worldwide, with growth rates of 20-30%. There have been considerable research efforts globally seeking to understand the organic food consumer. To date, academic research has been unable to reach a consensus, and we remain incapable of adequately describing who buys and importantly why consumers choose to buy organic food products. The objective of this paper is to examine the merits of using an alternate method to better understand organic food consumers. It is proposed that the Best Worst scaling method be used as a methodological framework to guide research about organic purchasing decisions. The Best Worst scaling method avoids issues related to Socially Desirable Responding; a known effect of using the ever-popular Likert scale.
Keywords	organic food; Likert scales; best-worst scaling
ANZSRC Field of Research 2020	350606. Marketing research methodology
	350602. Consumer-oriented product or service development
	350699. Marketing not elsewhere classified
Public Notes	Files associated with this item cannot be displayed due to copyright restrictions.
Byline Affiliations	Griffith University
	School of Management and Marketing

Permalink -

https://research.usq.edu.au/item/9y856/an-agenda-to-construct-an-improved-understanding-of-australian-organic-consumers

Download files

Export as

Related outputs

Singing! Dancing! and Service!: a great show needs service for them to come back

Hume, Margee, Sullivan-Mort, Gillian and Winzar, Hume. 2007. "Singing! Dancing! and Service!: a great show needs service for them to come back." International Conference on Government and Non-Profit Marketing: Social Change sustainability and social entrepreneurship (2007). Portugal 2007

Managing complexity in the service exchange: relationships the customer, the employee and the complex encounter

Hume, Margee, Winzar, Hume and Sullivan-Mort, Gillian. 2007. "Managing complexity in the service exchange: relationships the customer, the employee and the complex encounter." Marketing Theory into Practice: Academy of Marketing Conference 2007. Kingston, United Kingdom 2007

Enacting food sovereignty: values and meanings in the act of domestic food production in urban Australia

Larder, Nicolette, Lyons Kristen and Woolcock Geoff. 2012. "Enacting food sovereignty: values and meanings in the act of domestic food production in urban Australia." Local Environment: the international journal of justice and sustainability. 19 (1), pp. 56-76. https://doi.org/10.1080/13549839.2012.716409

Editorial

Rundle-Thiele, Sharyn and Russell-Bennett, Rebekah. 2008. "Editorial." Journal of Management and Organization. 14 (2), pp. 114-115.

Challenging first year marketing students using a tournament style competition

Rundle-Thiele, Sharyn R. and Kuhn, Kerri-Ann L.. 2008. "Challenging first year marketing students using a tournament style competition." Robinson, Leroy Jr. (ed.) 2008 Academy of Marketing Science Annual Conference: Creating Value in a Global Marketplace. Vancouver, Canada 28 - 31 May 2008 Coral Gables, Florida.

Exploring repurchase intention in a performing arts context: who comes? And why do they come back?

Hume, Margee, Winzar, Hume and Sullivan Mort, Gillian. 2007. "Exploring repurchase intention in a performing arts context: who comes? And why do they come back? " International Journal of Nonprofit and Voluntary Sector Marketing. 12 (2), pp. 135-148. https://doi.org/10.1002/nvsm.284

A great show alone won't bring them back

Hume, Margee, Winzar, Hume and Sullivan Mort, Gillian. 2007. "A great show alone won't bring them back ." Pinho, Jose Carlos M. R. (ed.) VIth International Congress on Public and Non-profit Marketing (AIMPN2007). Braga, Portugal 14 - 15 Jun 2007

Destination segmentation: a recommended two-step approach

Tkaczynski, Aaron, Rundle-Thiele, Sharyn and Beaumont, Narelle. 2010. "Destination segmentation: a recommended two-step approach." Journal of Travel Research. 49 (2), pp. 139-152. https://doi.org/10.1177/0047287509336470

Social gain: is corporate social responsibility enough?

Rundle-Thiele, Sharyn R.. 2009. "Social gain: is corporate social responsibility enough?" Australasian Marketing Journal. 17 (4), pp. 204-210. https://doi.org/10.1016/j.ausmj.2009.06.006

Forecasting shares for multiple purchases: towards a test of the new individual-level multinomial probit

Winzar, Hume, Bloxsome, Ellen and Mills, Michael K.. 2004. "Forecasting shares for multiple purchases: towards a test of the new individual-level multinomial probit." ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.

Understanding service experience in non-profit performing arts: implications for operations and service management

Hume, Margee, Sullivan Mort, Gillian, Liesch, Peter and Winzar, Hume. 2006. "Understanding service experience in non-profit performing arts: implications for operations and service management." Journal of Operations Management. 24 (4), pp. 304-324. https://doi.org/10.1016/j.jom.2005.06.002

If the show must go on ..... don't neglect the service!

Hume, Margee, Sullivan Mort, Gillian and Winzar, Hume. 2006. "If the show must go on ..... don't neglect the service!" Journal of Management and World Business Research. 3 (1), pp. 81-119.

The get marketer challenge innovation: challenging students using a tournament style competition

Rundle-Thiele, Sharyn R. and Kuhn, Kerri-Ann L.. 2008. "The get marketer challenge innovation: challenging students using a tournament style competition." Marketing Education Review. 18 (1 ), pp. 33-37.

Insights into public preferences for pharmaceutical funding

Whitty, Jennifer A., Rundle-Thiele, Sharyn R. and Scuffham, Paul A.. 2008. "Insights into public preferences for pharmaceutical funding." International Journal of Pharmaceutical and Healthcare Marketing. 2 (3), pp. 216-234. https://doi.org/10.1108/17506120810903980

Raising the bar: from corporate social responsibility to corporate social performance

Rundle-Thiele, Sharyn, Ball, Kim and Gillespie, Meghan. 2008. "Raising the bar: from corporate social responsibility to corporate social performance." Journal of Consumer Marketing. 25 (4), pp. 245-253. https://doi.org/10.1108/07363760810882434

Decisions, decisions, decisions: multiple pathways to choice

Shao, Wei, Lye, Ashley and Rundle-Thiele, Sharyn. 2008. "Decisions, decisions, decisions: multiple pathways to choice." International Journal of Market Research. 50 (6), pp. 797-816. https://doi.org/10.2501/S1470785308200213

Segmentation: a tourism stakeholder view

Tkaczynski, Aaron, Rundle-Thiele, Sharyn R. and Beaumont, Narelle. 2009. "Segmentation: a tourism stakeholder view." Tourism Management: research, policies, practice. 30 (2), pp. 169-175. https://doi.org/10.1016/j.tourman.2008.05.010

Investigating strategy use for a single choice decision

Shao, Wei, Rundle-Thiele, Sharyn and Lye, Ashley. 2008. "Investigating strategy use for a single choice decision." Robinson, Leroy Jr. (ed.) 2008 Academy of Marketing Science Annual Conference: Creating Value in a Global Marketplace. Vancouver, Canada 28 - 31 May 2008 Coral Gables, FL. United States.

Corporate social responsibility and bank customer satisfaction: a research agenda

McDonald, Lynette M. and Rundle-Thiele, Sharyn. 2008. "Corporate social responsibility and bank customer satisfaction: a research agenda." International Journal of Bank Marketing. 26 (3), pp. 170-182. https://doi.org/10.11108/02652320810864643

Lessons learned from renewable electricity marketing attempts: a case study

Rundle-Thiele, Sharyn, Paladino, Angela and Apostol, Sergio Antonio G. Jr.. 2008. "Lessons learned from renewable electricity marketing attempts: a case study." Business Horizons. 51 (3), pp. 181-190. https://doi.org/10.1016/j.bushor.2008.01.005

Insights into how regional tourism operators view their markets

Tkaczynski, Aaron, Rundle-Thiele, Sharyn R. and Beaumont, Narelle. 2008. "Insights into how regional tourism operators view their markets." International Journal of Organisational Behaviour. 13 (1), pp. 16-27.

Tourism community views on destination positioning: a case study

Tkaczynski, Aaron, Rundle-Thiele, Sharyn R. and Beaumont, Narelle. 2008. "Tourism community views on destination positioning: a case study." Richardson, Scott, Fredline, Liz, Patiar, Aanoop and Ternel, Megan (ed.) 18th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2008). Gold Coast, Australia 11 - 14 Feb 2008 Gold Coast, Australia.

Exploring the barriers to bequests in wills to Australian universities

McGill, Phyllis, Lye, Ashley and Rundle-Thiele, Sharyn. 2007. "Exploring the barriers to bequests in wills to Australian universities." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.

Organic food: observations of Chinese purchasing behaviours

Roberts, Robin and Rundle-Thiele, Sharyn R.. 2007. "Organic food: observations of Chinese purchasing behaviours." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.

The buck stops here: should we consider performance rather than corporate social responsibility?

Rundle-Thiele, Sharyn R., Gillespie, Meghan and Ball, Kim. 2007. "The buck stops here: should we consider performance rather than corporate social responsibility?" Sullivan Mort, Gillian and Hume, Margee (ed.) 4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability. Brisbane, Australia 27 - 28 Sep 2007 Brisbane, Australia.

Student views on corporate social responsibility in an Australian fast food context

Rundle-Thiele, Sharyn R.. 2007. "Student views on corporate social responsibility in an Australian fast food context." Sullivan Mort, Gillian and Hume, Margee (ed.) 4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability. Brisbane, Australia 27 - 28 Sep 2007 Brisbane, Australia.