An agenda to construct an improved understanding of Australian organic consumers
Paper
Paper/Presentation Title | An agenda to construct an improved understanding of Australian organic consumers |
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Presentation Type | Paper |
Authors | Adamsen, Jannie Mia (Author), Lyons, Kristen (Author), Winzar, Hume (Author) and Rundle-Thiele, Sharyn (Author) |
Editors | Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen |
Journal or Proceedings Title | Proceedings of the 10th Australian and New Zealand Marketing Academy Conference (ANZMAC 2007) |
ERA Conference ID | 76596 |
Journal Citation | 1, pp. 1-8 |
Number of Pages | 8 |
Year | 2007 |
Place of Publication | Dunedin, New Zealand |
ISBN | 9781877156299 |
Web Address (URL) of Paper | http://www.anzmac07.otago.ac.nz/ |
Conference/Event | ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop |
ANZMAC Conference | |
Event Details | ANZMAC Conference Australian and New Zealand Marketing Academy Conference Rank C C |
Event Details | ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop Event Date 30 Nov 2007 to end of 02 Dec 2007 Event Location Dunedin, New Zealand |
Abstract | Organic food is claimed to be one of the fastest growing food categories worldwide, with growth rates of 20-30%. There have been considerable research efforts globally seeking to understand the organic food consumer. To date, academic research has been unable to reach a consensus, and we remain incapable of adequately describing who buys and importantly why consumers choose to buy organic food products. |
Keywords | organic food; Likert scales; best-worst scaling |
ANZSRC Field of Research 2020 | 350606. Marketing research methodology |
350602. Consumer-oriented product or service development | |
350699. Marketing not elsewhere classified | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Griffith University |
School of Management and Marketing |
https://research.usq.edu.au/item/9y856/an-agenda-to-construct-an-improved-understanding-of-australian-organic-consumers
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