The buck stops here: should we consider performance rather than corporate social responsibility?

Paper


Rundle-Thiele, Sharyn R., Gillespie, Meghan and Ball, Kim. 2007. "The buck stops here: should we consider performance rather than corporate social responsibility?" Sullivan Mort, Gillian and Hume, Margee (ed.) 4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability. Brisbane, Australia 27 - 28 Sep 2007 Brisbane, Australia.
Paper/Presentation Title

The buck stops here: should we consider performance rather than corporate social responsibility?

Presentation TypePaper
AuthorsRundle-Thiele, Sharyn R. (Author), Gillespie, Meghan (Author) and Ball, Kim (Author)
EditorsSullivan Mort, Gillian and Hume, Margee
Journal or Proceedings TitleSocial Entrepreneurship, Social Change and Sustainability: Proceedings of the 2007 International Nonprofit and Social Marketing Conference
Journal Citation1, pp. 182-188
Number of Pages7
Year2007
Place of PublicationBrisbane, Australia
ISBN9781921291173
Web Address (URL) of Paperhttp://www.griffith.edu.au/school/gbs/insm2007/home.html
Conference/Event4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability
Event Details
4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability
Event Date
27 to end of 28 Sep 2007
Event Location
Brisbane, Australia
Abstract

[Abstract]: Consensus is emerging that companies are socially responsible although the nature and degree of social responsibility continues to be the source of debate. This continued debate allows the buck to be passed. A shift in view from corporate social responsibility to corporate performance (CSP) is proposed as a means to assess CSR policies and practices. A harmful product category was chosen to illustrate how we can assess corporate social performance using a consumers’ point of view.
Australian alcohol marketers are currently considered socially responsible promoting an “enjoy responsibly message” amongst many other policies and programs. A shift in view from corporate social responsibility to corporate performance (CSP) would change the outcome. Consumers are not fully aware of safe consumption levels of alcohol and these data are consistent with US and UK studies. A shift in view would suggest that companies need to revise their policies and practices and some recommendations for practice are made.

Keywordscorporate social responsibility, alcohol, knowledge, attitudes
ANZSRC Field of Research 2020500102. Business ethics
350710. Organisational behaviour
350605. Marketing management (incl. strategy and customer relations)
Public Notes

No evidence of copyright restrictions.

Byline AffiliationsSchool of Management and Marketing
Griffith University
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