Segmentation: a tourism stakeholder view

Article

Tkaczynski, Aaron, Rundle-Thiele, Sharyn R. and Beaumont, Narelle. 2009. "Segmentation: a tourism stakeholder view." Tourism Management: research, policies, practice. 30 (2), pp. 169-175. https://doi.org/10.1016/j.tourman.2008.05.010
Article Title

Segmentation: a tourism stakeholder view

ERA Journal ID19693
Article CategoryArticle
AuthorsTkaczynski, Aaron (Author), Rundle-Thiele, Sharyn R. (Author) and Beaumont, Narelle (Author)
Journal TitleTourism Management: research, policies, practice
Journal Citation30 (2), pp. 169-175
Number of Pages7
Year2009
Place of PublicationUnited Kingdom
ISSN0261-5177
1879-3193
Digital Object Identifier (DOI)https://doi.org/10.1016/j.tourman.2008.05.010
Web Address (URL)http://www.sciencedirect.com/science/journal/02615177
Abstract

Tourism segmentation research has focused on (1) developing tourist segment profiles using primary and secondary tourist data and (2) understanding which segmentation bases can accurately predict future tourist behaviour. Researchers have not considered how tourism stakeholders are segmenting their tourist markets. This paper presents evidence to suggest that the use of combined segmentation
variables to develop tourism profiles is warranted and that a ‘one size fits all’ approach is not suitable because different tourism stakeholders within a single destination attract different tourists. Furthermore, this research identified that the segments used by the destination marketing organisation failed to holistically describe the tourist groups using the different services provided by tourism stakeholders within a single destination. Destination marketing is complex involving many stakeholders each likely to be attracting different tourist segments and future research endeavours must acknowledge this complexity.

Keywordssegmentation; tourism stakeholders; destination marketing; case study
ANZSRC Field of Research 2020350806. Tourist behaviour and visitor experience
350606. Marketing research methodology
350804. Tourism marketing
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsSchool of Management and Marketing
Permalink -

https://research.usq.edu.au/item/9yyv1/segmentation-a-tourism-stakeholder-view

Log in to edit

Download files

Accepted Version
Tkaczynski_Rundle-Thiele_Beaumont_Author_version.pdf
File access level: Anyone

Other Documentation
Tkaczynski_Rundle-Thiele_Beaumont_Doc_4873.pdf
File access level: Anyone

  • 2615
    total views
  • 14318
    total downloads
  • 1
    views this month
  • 13
    downloads this month

Export as

Related outputs

Carbon offsetting and mitigation by Queensland tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2012. Carbon offsetting and mitigation by Queensland tourism enterprises. Toowoomba, Australia. University of Southern Queensland.
Green tourism futures: climate change responses by Australian government tourism agencies
Zeppel, Heather and Beaumont, Narelle. 2011. "Green tourism futures: climate change responses by Australian government tourism agencies ." Gross, Michael J. (ed.) 21st Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2011). Adelaide, Australia 08 - 11 Feb 2011 Brisbane, Australia.
Climate change and sustainable tourism: Carbon mitigation by environmentally certified tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2014. "Climate change and sustainable tourism: Carbon mitigation by environmentally certified tourism enterprises." Tourism Review International: an international journal. 17 (3), pp. 161-177. https://doi.org/10.3727/154427213X13838418676961
Assessing motivations for carbon offsetting by environmentally certified tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2013. "Assessing motivations for carbon offsetting by environmentally certified tourism enterprises." Anatolia: an international journal of tourism and hospitality research. 24 (3), pp. 297-318. https://doi.org/10.1080/13032917.2012.759982
Environmental orientations and environmental behaviour: perceptions of protected area tourism stakeholders
Imran, Sophia, Alam, Khorshed and Beaumont, Narelle. 2014. "Environmental orientations and environmental behaviour: perceptions of protected area tourism stakeholders." Tourism Management: research, policies, practice. 40, pp. 290-299. https://doi.org/10.1016/j.tourman.2013.07.003
An empirical assessment of stakeholder understanding of sustainable tourism in alpine protected areas
Imran, Sophia, Alam, Khorshed and Beaumont, Narelle. 2012. "An empirical assessment of stakeholder understanding of sustainable tourism in alpine protected areas." TEAM Journal of Hospitality and Tourism. 9 (1), pp. 15-25.
An empirical assessment of stakeholders' understanding of sustainable tourism in the alpine protected areas
Imran, Sophia, Alam, Khorshed and Beaumont, Narelle. 2012. "An empirical assessment of stakeholders' understanding of sustainable tourism in the alpine protected areas." Thomas, Toney K., Poulain, Jean Pierre and Mura, Paolo (ed.) 4th Asia-Euro Conference in Tourism, Hospitality and Gastronomy: The Way Forward: Exploring Multidisciplinary Approaches. Subang Jaya, Malaysia 28 Nov - 01 Dec 2012 Subang Jaya, Malaysia.
The new green age: carbon mitigation by Queensland tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2012. The new green age: carbon mitigation by Queensland tourism enterprises . Toowoomba, Australia. University of Southern Queensland.
The new green age: carbon mitigation by Queensland tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2012. "The new green age: carbon mitigation by Queensland tourism enterprises." Lade, Clare and Melson, Lisa (ed.) 22nd Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2012). Melbourne, Australia 06 - 09 Feb 2012 Melbourne, Australia.
Climate change and tourism futures: responses by Australian tourism agencies
Zeppel, Heather and Beaumont, Narelle. 2012. "Climate change and tourism futures: responses by Australian tourism agencies." Tourism and Hospitality Research: the Surrey quarterly review. 12 (2), pp. 73-88. https://doi.org/10.1177/1467358412444807
Carbon mitigation by Queensland tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2012. "Carbon mitigation by Queensland tourism enterprises." International Journal of Organisational Behaviour. 17 (4), pp. 28-34.
Reinterpreting the definition of sustainable development for a more ecocentric reorientation
Imran, Sophia, Alam, Khorshed and Beaumont, Narelle. 2014. "Reinterpreting the definition of sustainable development for a more ecocentric reorientation." Sustainable Development. 22 (2), pp. 134-144. https://doi.org/10.1002/sd.537
Carbon mitigation by environmentally certified tourism operators
Zeppel, Heather and Beaumont, Narelle. 2011. "Carbon mitigation by environmentally certified tourism operators." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
A holistic conceptual framework for sustainable tourism management in protected areas
Imran, Sophia, Alam, Khorshed and Beaumont, Narelle. 2011. "A holistic conceptual framework for sustainable tourism management in protected areas." 2011 Cambridge Business and Economics Conference (CBEC). Cambridge, United Kingdom 27 - 29 Jun 2011 Cambridge, UK.
Editorial
Rundle-Thiele, Sharyn and Russell-Bennett, Rebekah. 2008. "Editorial." Journal of Management and Organization. 14 (2), pp. 114-115.
Challenging first year marketing students using a tournament style competition
Rundle-Thiele, Sharyn R. and Kuhn, Kerri-Ann L.. 2008. "Challenging first year marketing students using a tournament style competition." Robinson, Leroy Jr. (ed.) 2008 Academy of Marketing Science Annual Conference: Creating Value in a Global Marketplace. Vancouver, Canada 28 - 31 May 2008 Coral Gables, Florida.
The third criterion of ecotourism: are ecotourists more concerned about sustainability than other tourists?
Beaumont, Narelle. 2011. "The third criterion of ecotourism: are ecotourists more concerned about sustainability than other tourists?" Journal of Ecotourism. 10 (2), pp. 135-148. https://doi.org/10.1080/14724049.2011.555554
Climate change and Australian tourism: a research bibliography
Zeppel, Heather and Beaumont, Narelle. 2011. Climate change and Australian tourism: a research bibliography. Brisbane, Australia. University of Southern Queensland.
Green tourism futures: climate change responses by Australian government tourism agencies
Zeppel, Heather and Beaumont, Narelle. 2011. Green tourism futures: climate change responses by Australian government tourism agencies. Brisbane, Australia. University of Southern Queensland.
Climate change governance in Australian tourism: collaboration for low-carbon tourism
Zeppel, Heather and Beaumont, Narelle. 2011. "Climate change governance in Australian tourism: collaboration for low-carbon tourism." 2011 Research Symposium: Sustainability, Collaborative Governance and Tourism. Gold Coast, Australia 17 - 18 Feb 2011 Lismore, Australia.
Ecotourism and the conservation ethic: recruiting the uninitiated or preaching to the converted?
Beaumont, Narelle. 2001. "Ecotourism and the conservation ethic: recruiting the uninitiated or preaching to the converted?" Journal of Sustainable Tourism. 9 (4), pp. 317-341. https://doi.org/10.1080/09669580108667405
Local tourism governance: a comparison of three network approaches
Beaumont, Narelle and Dredge, Dianne. 2010. "Local tourism governance: a comparison of three network approaches." Journal of Sustainable Tourism. 18 (1), pp. 7-28. https://doi.org/10.1080/09669580903215139
Destination segmentation: a recommended two-step approach
Tkaczynski, Aaron, Rundle-Thiele, Sharyn and Beaumont, Narelle. 2010. "Destination segmentation: a recommended two-step approach." Journal of Travel Research. 49 (2), pp. 139-152. https://doi.org/10.1177/0047287509336470
Social gain: is corporate social responsibility enough?
Rundle-Thiele, Sharyn R.. 2009. "Social gain: is corporate social responsibility enough?" Australasian Marketing Journal. 17 (4), pp. 204-210. https://doi.org/10.1016/j.ausmj.2009.06.006
Identifying the ecotourist market using the core criteria of ecotourism: is there a true ecotourist that seeks nature, learning and sustainability?
Beaumont, Narelle. 2010. "Identifying the ecotourist market using the core criteria of ecotourism: is there a true ecotourist that seeks nature, learning and sustainability?" Wells, Malcolm (ed.) 20th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2010). Hobart, Tasmania 08 - 11 Feb 2010 Hobart, Australia.
The get marketer challenge innovation: challenging students using a tournament style competition
Rundle-Thiele, Sharyn R. and Kuhn, Kerri-Ann L.. 2008. "The get marketer challenge innovation: challenging students using a tournament style competition." Marketing Education Review. 18 (1 ), pp. 33-37.
Insights into public preferences for pharmaceutical funding
Whitty, Jennifer A., Rundle-Thiele, Sharyn R. and Scuffham, Paul A.. 2008. "Insights into public preferences for pharmaceutical funding." International Journal of Pharmaceutical and Healthcare Marketing. 2 (3), pp. 216-234. https://doi.org/10.1108/17506120810903980
Raising the bar: from corporate social responsibility to corporate social performance
Rundle-Thiele, Sharyn, Ball, Kim and Gillespie, Meghan. 2008. "Raising the bar: from corporate social responsibility to corporate social performance." Journal of Consumer Marketing. 25 (4), pp. 245-253. https://doi.org/10.1108/07363760810882434
Decisions, decisions, decisions: multiple pathways to choice
Shao, Wei, Lye, Ashley and Rundle-Thiele, Sharyn. 2008. "Decisions, decisions, decisions: multiple pathways to choice." International Journal of Market Research. 50 (6), pp. 797-816. https://doi.org/10.2501/S1470785308200213
Investigating strategy use for a single choice decision
Shao, Wei, Rundle-Thiele, Sharyn and Lye, Ashley. 2008. "Investigating strategy use for a single choice decision." Robinson, Leroy Jr. (ed.) 2008 Academy of Marketing Science Annual Conference: Creating Value in a Global Marketplace. Vancouver, Canada 28 - 31 May 2008 Coral Gables, FL. United States.
Corporate social responsibility and bank customer satisfaction: a research agenda
McDonald, Lynette M. and Rundle-Thiele, Sharyn. 2008. "Corporate social responsibility and bank customer satisfaction: a research agenda." International Journal of Bank Marketing. 26 (3), pp. 170-182. https://doi.org/10.11108/02652320810864643
Lessons learned from renewable electricity marketing attempts: a case study
Rundle-Thiele, Sharyn, Paladino, Angela and Apostol, Sergio Antonio G. Jr.. 2008. "Lessons learned from renewable electricity marketing attempts: a case study." Business Horizons. 51 (3), pp. 181-190. https://doi.org/10.1016/j.bushor.2008.01.005
Insights into how regional tourism operators view their markets
Tkaczynski, Aaron, Rundle-Thiele, Sharyn R. and Beaumont, Narelle. 2008. "Insights into how regional tourism operators view their markets." International Journal of Organisational Behaviour. 13 (1), pp. 16-27.
Tourism community views on destination positioning: a case study
Tkaczynski, Aaron, Rundle-Thiele, Sharyn R. and Beaumont, Narelle. 2008. "Tourism community views on destination positioning: a case study." Richardson, Scott, Fredline, Liz, Patiar, Aanoop and Ternel, Megan (ed.) 18th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2008). Gold Coast, Australia 11 - 14 Feb 2008 Gold Coast, Australia.
An agenda to construct an improved understanding of Australian organic consumers
Adamsen, Jannie Mia, Lyons, Kristen, Winzar, Hume and Rundle-Thiele, Sharyn. 2007. "An agenda to construct an improved understanding of Australian organic consumers." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.
Exploring the barriers to bequests in wills to Australian universities
McGill, Phyllis, Lye, Ashley and Rundle-Thiele, Sharyn. 2007. "Exploring the barriers to bequests in wills to Australian universities." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.
Organic food: observations of Chinese purchasing behaviours
Roberts, Robin and Rundle-Thiele, Sharyn R.. 2007. "Organic food: observations of Chinese purchasing behaviours." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.
The buck stops here: should we consider performance rather than corporate social responsibility?
Rundle-Thiele, Sharyn R., Gillespie, Meghan and Ball, Kim. 2007. "The buck stops here: should we consider performance rather than corporate social responsibility?" Sullivan Mort, Gillian and Hume, Margee (ed.) 4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability. Brisbane, Australia 27 - 28 Sep 2007 Brisbane, Australia.
Student views on corporate social responsibility in an Australian fast food context
Rundle-Thiele, Sharyn R.. 2007. "Student views on corporate social responsibility in an Australian fast food context." Sullivan Mort, Gillian and Hume, Margee (ed.) 4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability. Brisbane, Australia 27 - 28 Sep 2007 Brisbane, Australia.
All that jazz! Festival-specific predictors of service quality, satisfaction and repurchase intentions'
Tkaczynski, Aaron and Stokes, Robyn. 2005. "All that jazz! Festival-specific predictors of service quality, satisfaction and repurchase intentions' ." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.
Achieving sustainable local tourism management: phase 2 - assessment tool
Dredge, Dianne, Macbeth, Jim, Carson, Dean, Beaumont, Narelle, Northcote, Jeremy and Richards, Fiona. 2006. Achieving sustainable local tourism management: phase 2 - assessment tool. Griffith University, Gold Coast, Australia. Sustainable Tourism CRC.
Achieving sustainable local tourism management: phase 1 - practitioners guide
Dredge, Dianne, Macbeth, Jim, Carson, Dean, Beaumont, Narelle, Northcote, Jeremy and Richards, Fiona. 2006. Achieving sustainable local tourism management: phase 1 - practitioners guide. Griffith University, Gold Coast, Australia. Sustainable Tourism CRC.
Factors influencing repositioning of a tourism destination
Tkaczynski, Aaron, Hastings, Kathy and Beaumont, Narelle. 2006. "Factors influencing repositioning of a tourism destination." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.