Segmentation: a tourism stakeholder view
Article
Article Title | Segmentation: a tourism stakeholder view |
---|---|
ERA Journal ID | 19693 |
Article Category | Article |
Authors | Tkaczynski, Aaron (Author), Rundle-Thiele, Sharyn R. (Author) and Beaumont, Narelle (Author) |
Journal Title | Tourism Management: research, policies, practice |
Journal Citation | 30 (2), pp. 169-175 |
Number of Pages | 7 |
Year | 2009 |
Place of Publication | United Kingdom |
ISSN | 0261-5177 |
1879-3193 | |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.tourman.2008.05.010 |
Web Address (URL) | http://www.sciencedirect.com/science/journal/02615177 |
Abstract | Tourism segmentation research has focused on (1) developing tourist segment profiles using primary and secondary tourist data and (2) understanding which segmentation bases can accurately predict future tourist behaviour. Researchers have not considered how tourism stakeholders are segmenting their tourist markets. This paper presents evidence to suggest that the use of combined segmentation |
Keywords | segmentation; tourism stakeholders; destination marketing; case study |
ANZSRC Field of Research 2020 | 350806. Tourist behaviour and visitor experience |
350606. Marketing research methodology | |
350804. Tourism marketing | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | School of Management and Marketing |
https://research.usq.edu.au/item/9yyv1/segmentation-a-tourism-stakeholder-view
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