Challenging first year marketing students using a tournament style competition

Poster

Rundle-Thiele, Sharyn R. and Kuhn, Kerri-Ann L.. 2008. "Challenging first year marketing students using a tournament style competition." Robinson, Leroy Jr. (ed.) 2008 Academy of Marketing Science Annual Conference: Creating Value in a Global Marketplace. Vancouver, Canada 28 - 31 May 2008 Coral Gables, Florida.

Paper/Presentation Title	Challenging first year marketing students using a tournament style competition
Presentation Type	Poster
Authors	Rundle-Thiele, Sharyn R. (Author) and Kuhn, Kerri-Ann L. (Author)
Editors	Robinson, Leroy Jr.
Journal or Proceedings Title	Proceedings of the 2008 Annual Conference of the Academy of Marketing Science: Creating Value in a Global Marketplace
Journal Citation	XXXI, pp. 197-197
Number of Pages	1
Year	2008
Place of Publication	Coral Gables, Florida
ISBN	0939783304
Web Address (URL) of Paper	http://www.ams-web.org
Conference/Event	2008 Academy of Marketing Science Annual Conference: Creating Value in a Global Marketplace
Event Details	2008 Academy of Marketing Science Annual Conference: Creating Value in a Global Marketplace Event Date 28 to end of 31 May 2008 Event Location Vancouver, Canada
Abstract	Courses that involve students in challenging, authentic tasks linking students to their peers and educators are associated with high levels of engagement. This paper presents a teaching innovation that was designed to promote student engagement. Currently in its third offering, the ‘Get Marketer Challenge’ is an authentic assessment task; requiring Introduction to Marketing student teams to solve a real-world marketing problem as part of a course-wide competition that is sponsored by industry partners. Educators continue to be surprised by the consistency and high level of effort expended by student teams. Students report the Get Marketer Challenge is an enjoyable assessment task that helped them to understand the many challenges faced by marketers. This innovation would be suitable for any marketing course that is offered where the student cohort has little work experience. The design accommodates a large number of students with a ‘knock-out’ style competition that reduces the number of teams.
Keywords	teaching innovation, marketing education, student engagement, authentic assessment, constructive alignment
ANZSRC Field of Research 2020	350699. Marketing not elsewhere classified
	390308. Technical, further and workplace education
Public Notes	No evidence of copyright restrictions on web site.
Byline Affiliations	School of Management and Marketing
	Griffith University

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