Challenging first year marketing students using a tournament style competition

Poster


Rundle-Thiele, Sharyn R. and Kuhn, Kerri-Ann L.. 2008. "Challenging first year marketing students using a tournament style competition." Robinson, Leroy Jr. (ed.) 2008 Academy of Marketing Science Annual Conference: Creating Value in a Global Marketplace. Vancouver, Canada 28 - 31 May 2008 Coral Gables, Florida.
Paper/Presentation Title

Challenging first year marketing students using a tournament style competition

Presentation TypePoster
AuthorsRundle-Thiele, Sharyn R. (Author) and Kuhn, Kerri-Ann L. (Author)
EditorsRobinson, Leroy Jr.
Journal or Proceedings TitleProceedings of the 2008 Annual Conference of the Academy of Marketing Science: Creating Value in a Global Marketplace
Journal CitationXXXI, pp. 197-197
Number of Pages1
Year2008
Place of PublicationCoral Gables, Florida
ISBN0939783304
Web Address (URL) of Paperhttp://www.ams-web.org
Conference/Event2008 Academy of Marketing Science Annual Conference: Creating Value in a Global Marketplace
Event Details
2008 Academy of Marketing Science Annual Conference: Creating Value in a Global Marketplace
Event Date
28 to end of 31 May 2008
Event Location
Vancouver, Canada
Abstract

Courses that involve students in challenging, authentic tasks linking students to their peers and educators are associated with high levels of engagement. This paper presents a teaching innovation that was designed to promote student engagement. Currently in its third offering, the ‘Get Marketer Challenge’ is an authentic assessment task; requiring Introduction to Marketing student teams to solve a real-world marketing problem as part of a course-wide competition that is sponsored by industry partners. Educators continue to be surprised by the consistency and high level of effort expended by student teams. Students report the Get Marketer Challenge is an enjoyable assessment task that helped them to understand the many challenges faced by marketers. This innovation would be suitable for any marketing course that is offered where the student cohort has little work experience. The design accommodates a large number of students with a ‘knock-out’ style competition that reduces the number of teams.

Keywordsteaching innovation, marketing education, student engagement, authentic assessment, constructive alignment
ANZSRC Field of Research 2020350699. Marketing not elsewhere classified
390308. Technical, further and workplace education
Public Notes

No evidence of copyright restrictions on web site.

Byline AffiliationsSchool of Management and Marketing
Griffith University
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