Student views on corporate social responsibility in an Australian fast food context

Paper

Rundle-Thiele, Sharyn R.. 2007. "Student views on corporate social responsibility in an Australian fast food context." Sullivan Mort, Gillian and Hume, Margee (ed.) 4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability. Brisbane, Australia 27 - 28 Sep 2007 Brisbane, Australia.
Paper/Presentation Title

Student views on corporate social responsibility in an Australian fast food context

Presentation TypePaper
Authors
AuthorRundle-Thiele, Sharyn R.
EditorsSullivan Mort, Gillian and Hume, Margee
Journal or Proceedings TitleSocial Entrepreneurship, Social Change and Sustainability: Proceedings of the 2007 International Nonprofit and Social Marketing Conference
Journal Citation1, pp. 189-195
Number of Pages7
Year2007
Place of PublicationBrisbane, Australia
ISBN9781921291173
Web Address (URL) of Paperhttp://www.griffith.edu.au/school/gbs/insm2007/home.html
Conference/Event4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability
Event Details
4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability
Event Date
27 to end of 28 Sep 2007
Event Location
Brisbane, Australia
Abstract

[Abstract]: Socially responsible corporations are obligated to minimise their negative impact on society. This paper considers first-year student viewpoints regarding social responsibility in the fast food marketing context in Australia. Three hundred and sixty four essays addressing the topic 'Are marketers responsible for rising levels of obesity?' were content analysed.

Student views varied considerably suggesting that corporate social responsibility will continue to be a controversial issue. Three-quarters of students believed that marketers were responsible, either wholly or in part, for rising obesity levels. While students noted that governments, society and individuals share responsibility, the current practices employed by fast food marketers were generally viewed by students as irresponsible.

Keywordscorporate social responsibility, fast food
ANZSRC Field of Research 2020500102. Business ethics
350401. Food and hospitality services
350605. Marketing management (incl. strategy and customer relations)
Public Notes

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Byline AffiliationsSchool of Management and Marketing
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