Student views on corporate social responsibility in an Australian fast food context
Paper
Paper/Presentation Title | Student views on corporate social responsibility in an Australian fast food context |
---|---|
Presentation Type | Paper |
Authors | |
Author | Rundle-Thiele, Sharyn R. |
Editors | Sullivan Mort, Gillian and Hume, Margee |
Journal or Proceedings Title | Social Entrepreneurship, Social Change and Sustainability: Proceedings of the 2007 International Nonprofit and Social Marketing Conference |
Journal Citation | 1, pp. 189-195 |
Number of Pages | 7 |
Year | 2007 |
Place of Publication | Brisbane, Australia |
ISBN | 9781921291173 |
Web Address (URL) of Paper | http://www.griffith.edu.au/school/gbs/insm2007/home.html |
Conference/Event | 4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability |
Event Details | 4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability Event Date 27 to end of 28 Sep 2007 Event Location Brisbane, Australia |
Abstract | [Abstract]: Socially responsible corporations are obligated to minimise their negative impact on society. This paper considers first-year student viewpoints regarding social responsibility in the fast food marketing context in Australia. Three hundred and sixty four essays addressing the topic 'Are marketers responsible for rising levels of obesity?' were content analysed. Student views varied considerably suggesting that corporate social responsibility will continue to be a controversial issue. Three-quarters of students believed that marketers were responsible, either wholly or in part, for rising obesity levels. While students noted that governments, society and individuals share responsibility, the current practices employed by fast food marketers were generally viewed by students as irresponsible. |
Keywords | corporate social responsibility, fast food |
ANZSRC Field of Research 2020 | 500102. Business ethics |
350401. Food and hospitality services | |
350605. Marketing management (incl. strategy and customer relations) | |
Public Notes | No evidence of copyright restrictions. |
Byline Affiliations | School of Management and Marketing |
https://research.usq.edu.au/item/9y627/student-views-on-corporate-social-responsibility-in-an-australian-fast-food-context
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