Exploring the barriers to bequests in wills to Australian universities

Paper


McGill, Phyllis, Lye, Ashley and Rundle-Thiele, Sharyn. 2007. "Exploring the barriers to bequests in wills to Australian universities." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.
Paper/Presentation Title

Exploring the barriers to bequests in wills to Australian universities

Presentation TypePaper
AuthorsMcGill, Phyllis (Author), Lye, Ashley (Author) and Rundle-Thiele, Sharyn (Author)
EditorsThyne, Maree, Deans, Kenneth R. and Gnoth, Juergen
Journal or Proceedings TitleProceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2007)
Journal Citation1, pp. 1083-1089
Number of Pages7
Year2007
Place of PublicationDunedin, New Zealand
ISBN9781877156299
Web Address (URL) of Paperhttp://www.anzmac07.otago.ac.nz/
Conference/EventANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop
Event Details
ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop
Event Date
30 Nov 2007 to end of 02 Dec 2007
Event Location
Dunedin, New Zealand
Abstract

Decreased government funding has placed increasing financial pressure on Australian universities. Currently Australian universities receive 6.6% of all donations (Australian Council of Social Service, 2005) while universities in the United States attract 14% (Department for Education and Skills, 2004). These figures suggest there is considerable room for improvement for Australian universities.
This study used a multiple case study method, involving more than one University, to explore motivations for bequests in Australia. Respondents indicated that tertiary education was viewed as a means to an end, with stronger bonds formed with relevant professional associations rather than the university. Respondents perceived that tertiary institutions failed to engage with and communicate to them.

Keywordsbequests; universities; not for profit; multiple case study method
ANZSRC Field of Research 2020441006. Sociological methodology and research methods
350602. Consumer-oriented product or service development
350699. Marketing not elsewhere classified
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsGriffith University
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