Raising the bar: from corporate social responsibility to corporate social performance
Article
Article Title | Raising the bar: from corporate social responsibility to corporate social performance |
---|---|
ERA Journal ID | 19782 |
Article Category | Article |
Authors | Rundle-Thiele, Sharyn (Author), Ball, Kim (Author) and Gillespie, Meghan (Author) |
Journal Title | Journal of Consumer Marketing |
Journal Citation | 25 (4), pp. 245-253 |
Number of Pages | 9 |
Year | 2008 |
Place of Publication | London |
ISSN | 0736-3761 |
2052-1200 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/07363760810882434 |
Web Address (URL) | http://www.emeraldinsight.com/10.1108/07363760810882434 |
Abstract | Consensus is emerging that companies should be socially responsible although the nature and degree of responsibility continues to be the source of debate. This continued debate allows the buck to be passed. The paper aims to propose a shift in view from corporate social responsibility to corporate social performance (CSP) as a means to assess CSR policies and practices. A harmful product category was chosen to illustrate how corporate Research limitations/implications – This study was based on a small convenience sample that varied slightly from the Australian population. Future studies, on a larger scale, are required to ensure representativeness, while replication in other countries is encouraged. Originality/value – The paper shows that there is considerable room for improvement from key players in the Australian alcohol industry. |
Keywords | corporate social responsibility; corporate social performance; alcohol; alcohol marketing; Australia |
ANZSRC Field of Research 2020 | 440603. Economic geography |
350606. Marketing research methodology | |
350605. Marketing management (incl. strategy and customer relations) | |
Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
Byline Affiliations | School of Management and Marketing |
Griffith University |
https://research.usq.edu.au/item/9ywy4/raising-the-bar-from-corporate-social-responsibility-to-corporate-social-performance
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