The get marketer challenge innovation: challenging students using a tournament style competition
Article
Article Title | The get marketer challenge innovation: challenging students using a tournament style competition |
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ERA Journal ID | 35993 |
Article Category | Article |
Authors | Rundle-Thiele, Sharyn R. (Author) and Kuhn, Kerri-Ann L. (Author) |
Journal Title | Marketing Education Review |
Journal Citation | 18 (1 ), pp. 33-37 |
Number of Pages | 5 |
Year | 2008 |
Place of Publication | Armonk, NY. USA |
ISSN | 1052-8008 |
Web Address (URL) | http://www.marketingeducationreview.com/mer/toc_abstracts/toc_abstracts.asp |
Abstract | This paper presents an assessment innovation, which used a tournament style competition to challenge and engage first |
Keywords | marketing education; experiential learning; competition; authentic learning |
ANZSRC Field of Research 2020 | 359999. Other commerce, management, tourism and services not elsewhere classified |
390103. Economics, business and management curriculum and pedagogy | |
390402. Education assessment and evaluation | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Management and Marketing |
Griffith University |
https://research.usq.edu.au/item/9yqq1/the-get-marketer-challenge-innovation-challenging-students-using-a-tournament-style-competition
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