The get marketer challenge innovation: challenging students using a tournament style competition

Article


Rundle-Thiele, Sharyn R. and Kuhn, Kerri-Ann L.. 2008. "The get marketer challenge innovation: challenging students using a tournament style competition." Marketing Education Review. 18 (1 ), pp. 33-37.
Article Title

The get marketer challenge innovation: challenging students using a tournament style competition

ERA Journal ID35993
Article CategoryArticle
AuthorsRundle-Thiele, Sharyn R. (Author) and Kuhn, Kerri-Ann L. (Author)
Journal TitleMarketing Education Review
Journal Citation18 (1 ), pp. 33-37
Number of Pages5
Year2008
Place of PublicationArmonk, NY. USA
ISSN1052-8008
Web Address (URL)http://www.marketingeducationreview.com/mer/toc_abstracts/toc_abstracts.asp
Abstract

This paper presents an assessment innovation, which used a tournament style competition to challenge and engage first
year marketing students. The course-wide competition required student teams to solve real-world marketing problems for industry sponsors. Student feedback reflects enjoyment of the task and the competition, with students welcoming the opportunity to put theory into practice. Student attendance in the lectures and tutorials involving team presentations was improved. This structure can be adapted for any course with large enrolments. We recommend that instructors adopting a tournament structure consider grading mechanisms that promote equal effort and additional rewards, such as bonus marks, for teams progressing in subsequent rounds.

Keywordsmarketing education; experiential learning; competition; authentic learning
ANZSRC Field of Research 2020359999. Other commerce, management, tourism and services not elsewhere classified
390103. Economics, business and management curriculum and pedagogy
390402. Education assessment and evaluation
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Byline AffiliationsSchool of Management and Marketing
Griffith University
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