The third criterion of ecotourism: are ecotourists more concerned about sustainability than other tourists?

Article


Beaumont, Narelle. 2011. "The third criterion of ecotourism: are ecotourists more concerned about sustainability than other tourists?" Journal of Ecotourism. 10 (2), pp. 135-148. https://doi.org/10.1080/14724049.2011.555554
Article Title

The third criterion of ecotourism: are ecotourists more concerned about sustainability than other tourists?

ERA Journal ID19665
Article CategoryArticle
Authors
AuthorBeaumont, Narelle
Journal TitleJournal of Ecotourism
Journal Citation10 (2), pp. 135-148
Number of Pages14
Year2011
Place of PublicationAbingdon, Oxon. United Kingdom
ISSN1472-4049
1747-7638
Digital Object Identifier (DOI)https://doi.org/10.1080/14724049.2011.555554
Web Address (URL)http://www.tandf.co.uk/journals/1472-4049
Abstract

Ecotourism can be defined by three core criteria: nature, learning and sustainability. The ecotourist market has been segmented by the nature and learning criteria only.
It has been assumed that ecotourists are environmentally concerned and therefore sustainability is a factor in their decision-making. However, little empirical research
has confirmed this assumption. This study surveyed 243 respondents participating in an ecotourism experience in Australia. It identified ecotourists according to the nature
and learning criteria as per previous segmentation studies. Pro-environmental attitudes were measured as an indication of their support for sustainability. Results revealed no
significant differences in pro-environmental attitudes between those identified as ecotourists and those considered non-ecotourists. While demand exists for nature and learning experiences, compliance with the sustainability criterion seems to be no more a factor in ecotourist decision-making than for mainstream tourists. Implications are that market segmentation research should consider all relevant criteria when segmenting a market for a particular product to ensure supply matches demand.
However, demand for certain products can be created by innovative marketing practices. This would enable the ecotourism industry to respond to the market’s
demand for nature and learning, but also influence the behaviour and structure of the market with regard to sustainability.

Keywordscore criteria of ecotourism; product differentiation; market segmentation; ecotourist market; pro-environmental attitudes; sustainability
ANZSRC Field of Research 2020350803. Tourism management
520599. Social and personality psychology not elsewhere classified
350804. Tourism marketing
Public Notes

File reproduced in accordance with the copyright policy of the publisher/author.

Byline AffiliationsSchool of Management and Marketing
Institution of OriginUniversity of Southern Queensland
Permalink -

https://research.usq.edu.au/item/q0x10/the-third-criterion-of-ecotourism-are-ecotourists-more-concerned-about-sustainability-than-other-tourists

Download files


Accepted Version
Beaumont_JOE_v10n2_AV.pdf
File access level: Anyone


Other Documentation
JOEdocs.pdf
File access level: Anyone

  • 2257
    total views
  • 4068
    total downloads
  • 2
    views this month
  • 10
    downloads this month

Export as

Related outputs

Carbon offsetting and mitigation by Queensland tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2012. Carbon offsetting and mitigation by Queensland tourism enterprises. Toowoomba, Australia. University of Southern Queensland.
Green tourism futures: climate change responses by Australian government tourism agencies
Zeppel, Heather and Beaumont, Narelle. 2011. "Green tourism futures: climate change responses by Australian government tourism agencies ." Gross, Michael J. (ed.) 21st Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2011). Adelaide, Australia 08 - 11 Feb 2011 Brisbane, Australia.
Climate change and sustainable tourism: Carbon mitigation by environmentally certified tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2014. "Climate change and sustainable tourism: Carbon mitigation by environmentally certified tourism enterprises." Tourism Review International: an international journal. 17 (3), pp. 161-177. https://doi.org/10.3727/154427213X13838418676961
Assessing motivations for carbon offsetting by environmentally certified tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2013. "Assessing motivations for carbon offsetting by environmentally certified tourism enterprises." Anatolia: an international journal of tourism and hospitality research. 24 (3), pp. 297-318. https://doi.org/10.1080/13032917.2012.759982
Environmental orientations and environmental behaviour: perceptions of protected area tourism stakeholders
Imran, Sophia, Alam, Khorshed and Beaumont, Narelle. 2014. "Environmental orientations and environmental behaviour: perceptions of protected area tourism stakeholders." Tourism Management: research, policies, practice. 40, pp. 290-299. https://doi.org/10.1016/j.tourman.2013.07.003
An empirical assessment of stakeholder understanding of sustainable tourism in alpine protected areas
Imran, Sophia, Alam, Khorshed and Beaumont, Narelle. 2012. "An empirical assessment of stakeholder understanding of sustainable tourism in alpine protected areas." TEAM Journal of Hospitality and Tourism. 9 (1), pp. 15-25.
An empirical assessment of stakeholders' understanding of sustainable tourism in the alpine protected areas
Imran, Sophia, Alam, Khorshed and Beaumont, Narelle. 2012. "An empirical assessment of stakeholders' understanding of sustainable tourism in the alpine protected areas." Thomas, Toney K., Poulain, Jean Pierre and Mura, Paolo (ed.) 4th Asia-Euro Conference in Tourism, Hospitality and Gastronomy: The Way Forward: Exploring Multidisciplinary Approaches. Subang Jaya, Malaysia 28 Nov - 01 Dec 2012 Subang Jaya, Malaysia.
The new green age: carbon mitigation by Queensland tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2012. The new green age: carbon mitigation by Queensland tourism enterprises . Toowoomba, Australia. University of Southern Queensland.
The new green age: carbon mitigation by Queensland tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2012. "The new green age: carbon mitigation by Queensland tourism enterprises." Lade, Clare and Melson, Lisa (ed.) 22nd Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2012). Melbourne, Australia 06 - 09 Feb 2012 Melbourne, Australia.
Climate change and tourism futures: responses by Australian tourism agencies
Zeppel, Heather and Beaumont, Narelle. 2012. "Climate change and tourism futures: responses by Australian tourism agencies." Tourism and Hospitality Research: the Surrey quarterly review. 12 (2), pp. 73-88. https://doi.org/10.1177/1467358412444807
Carbon mitigation by Queensland tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2012. "Carbon mitigation by Queensland tourism enterprises." International Journal of Organisational Behaviour. 17 (4), pp. 28-34.
Reinterpreting the definition of sustainable development for a more ecocentric reorientation
Imran, Sophia, Alam, Khorshed and Beaumont, Narelle. 2014. "Reinterpreting the definition of sustainable development for a more ecocentric reorientation." Sustainable Development. 22 (2), pp. 134-144. https://doi.org/10.1002/sd.537
Carbon mitigation by environmentally certified tourism operators
Zeppel, Heather and Beaumont, Narelle. 2011. "Carbon mitigation by environmentally certified tourism operators." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
A holistic conceptual framework for sustainable tourism management in protected areas
Imran, Sophia, Alam, Khorshed and Beaumont, Narelle. 2011. "A holistic conceptual framework for sustainable tourism management in protected areas." 2011 Cambridge Business and Economics Conference (CBEC). Cambridge, United Kingdom 27 - 29 Jun 2011 Cambridge, UK.
Climate change and Australian tourism: a research bibliography
Zeppel, Heather and Beaumont, Narelle. 2011. Climate change and Australian tourism: a research bibliography. Brisbane, Australia. University of Southern Queensland.
Green tourism futures: climate change responses by Australian government tourism agencies
Zeppel, Heather and Beaumont, Narelle. 2011. Green tourism futures: climate change responses by Australian government tourism agencies. Brisbane, Australia. University of Southern Queensland.
Climate change governance in Australian tourism: collaboration for low-carbon tourism
Zeppel, Heather and Beaumont, Narelle. 2011. "Climate change governance in Australian tourism: collaboration for low-carbon tourism." 2011 Research Symposium: Sustainability, Collaborative Governance and Tourism. Gold Coast, Australia 17 - 18 Feb 2011 Lismore, Australia.
Ecotourism and the conservation ethic: recruiting the uninitiated or preaching to the converted?
Beaumont, Narelle. 2001. "Ecotourism and the conservation ethic: recruiting the uninitiated or preaching to the converted?" Journal of Sustainable Tourism. 9 (4), pp. 317-341. https://doi.org/10.1080/09669580108667405
Local tourism governance: a comparison of three network approaches
Beaumont, Narelle and Dredge, Dianne. 2010. "Local tourism governance: a comparison of three network approaches." Journal of Sustainable Tourism. 18 (1), pp. 7-28. https://doi.org/10.1080/09669580903215139
Destination segmentation: a recommended two-step approach
Tkaczynski, Aaron, Rundle-Thiele, Sharyn and Beaumont, Narelle. 2010. "Destination segmentation: a recommended two-step approach." Journal of Travel Research. 49 (2), pp. 139-152. https://doi.org/10.1177/0047287509336470
Identifying the ecotourist market using the core criteria of ecotourism: is there a true ecotourist that seeks nature, learning and sustainability?
Beaumont, Narelle. 2010. "Identifying the ecotourist market using the core criteria of ecotourism: is there a true ecotourist that seeks nature, learning and sustainability?" Wells, Malcolm (ed.) 20th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2010). Hobart, Tasmania 08 - 11 Feb 2010 Hobart, Australia.
Segmentation: a tourism stakeholder view
Tkaczynski, Aaron, Rundle-Thiele, Sharyn R. and Beaumont, Narelle. 2009. "Segmentation: a tourism stakeholder view." Tourism Management: research, policies, practice. 30 (2), pp. 169-175. https://doi.org/10.1016/j.tourman.2008.05.010
Insights into how regional tourism operators view their markets
Tkaczynski, Aaron, Rundle-Thiele, Sharyn R. and Beaumont, Narelle. 2008. "Insights into how regional tourism operators view their markets." International Journal of Organisational Behaviour. 13 (1), pp. 16-27.
Tourism community views on destination positioning: a case study
Tkaczynski, Aaron, Rundle-Thiele, Sharyn R. and Beaumont, Narelle. 2008. "Tourism community views on destination positioning: a case study." Richardson, Scott, Fredline, Liz, Patiar, Aanoop and Ternel, Megan (ed.) 18th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2008). Gold Coast, Australia 11 - 14 Feb 2008 Gold Coast, Australia.
Achieving sustainable local tourism management: phase 2 - assessment tool
Dredge, Dianne, Macbeth, Jim, Carson, Dean, Beaumont, Narelle, Northcote, Jeremy and Richards, Fiona. 2006. Achieving sustainable local tourism management: phase 2 - assessment tool. Griffith University, Gold Coast, Australia. Sustainable Tourism CRC.
Achieving sustainable local tourism management: phase 1 - practitioners guide
Dredge, Dianne, Macbeth, Jim, Carson, Dean, Beaumont, Narelle, Northcote, Jeremy and Richards, Fiona. 2006. Achieving sustainable local tourism management: phase 1 - practitioners guide. Griffith University, Gold Coast, Australia. Sustainable Tourism CRC.
Factors influencing repositioning of a tourism destination
Tkaczynski, Aaron, Hastings, Kathy and Beaumont, Narelle. 2006. "Factors influencing repositioning of a tourism destination." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.