Assessing motivations for carbon offsetting by environmentally certified tourism enterprises

Article

Zeppel, Heather and Beaumont, Narelle. 2013. "Assessing motivations for carbon offsetting by environmentally certified tourism enterprises." Anatolia: an international journal of tourism and hospitality research. 24 (3), pp. 297-318. https://doi.org/10.1080/13032917.2012.759982
Article Title

Assessing motivations for carbon offsetting by environmentally certified tourism enterprises

ERA Journal ID40090
Article CategoryArticle
AuthorsZeppel, Heather (Author) and Beaumont, Narelle (Author)
Journal TitleAnatolia: an international journal of tourism and hospitality research
Journal Citation24 (3), pp. 297-318
Number of Pages22
Year2013
PublisherTaylor & Francis
Place of PublicationAbingdon, Oxon. United Kingdom
ISSN1303-2917
Digital Object Identifier (DOI)https://doi.org/10.1080/13032917.2012.759982
Abstract

This paper presents survey results on tourism operator preferences and motivations for carbon offset options by environmentally certified tourism enterprises in Queensland, Australia. It found that less than a third are involved in carbon offset programmes, whereas just over a third plan to implement offsetting in the near future. Preferred offset projects are regional tree planting or renewable energy. Motivations for offsetting are related to environmental concern, commercial benefits of climate-friendly tourism, and financially supporting offset projects. This study found motivations for offsetting by larger tourism enterprises aligning with the more general business motivations and drivers for adopting corporate social and environmental responsibility practices. However, the extra cost and uncertainty about carbon issues limited the uptake of offsetting by smaller tourism operators.

Keywordsclimate change; carbon offsetting; business motivations; environmental concern
ANZSRC Field of Research 2020350803. Tourism management
410404. Environmental management
Public Notes

© 2013 Copyright Taylor and Francis Group, LLC. Published online: 23 Jan 2013. Published version made not accessible in accordance with the copyright policy of the publisher.

Byline AffiliationsCentre for Sustainable Business and Development
School of Management and Marketing
Institution of OriginUniversity of Southern Queensland
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