The preferences of potential marine research tourists for different marine research tourism products in Australia

Paper

Wood, Peter and Zeppel, Heather. 2008. "The preferences of potential marine research tourists for different marine research tourism products in Australia." Hu, Clark and Meng, F. (ed.) 27th Annual ISTTE (International Society of Travel and Tourism Educators) Conference: The Future Success of Tourism: New Directions, Challenges and Opportunities. Dublin, Ireland 30 Sep - 02 Oct 2008 Michigan, United States.
Paper/Presentation Title

The preferences of potential marine research tourists for different marine research tourism products in Australia

Presentation TypePaper
AuthorsWood, Peter (Author) and Zeppel, Heather (Author)
EditorsHu, Clark and Meng, F.
Journal or Proceedings TitleProceedings of the 2008 Annual International Society of Travel and Tourism Educators ( ISTTE2008)
Number of Pages18
Year2008
Place of PublicationMichigan, United States
Web Address (URL) of Paperhttp://www.istte.org/index.html
Conference/Event27th Annual ISTTE (International Society of Travel and Tourism Educators) Conference: The Future Success of Tourism: New Directions, Challenges and Opportunities
Event Details
27th Annual ISTTE (International Society of Travel and Tourism Educators) Conference: The Future Success of Tourism: New Directions, Challenges and Opportunities
Event Date
30 Sep 2008 to end of 02 Oct 2008
Event Location
Dublin, Ireland
Abstract

Marine research tourism is a form of marine tourism whereby marine research is an important part of the tourism attraction. Research was undertaken to further understand the preferences of potential marine research tourists for different marine research tourism products and benefits. Such information can be used to identify suitable markets, develop effective promotional campaigns, and design effective and different products. To achieve the research goal, an online survey (n=311) and benefit segmentation approach was used. Different marine research tourism products (n=12) were devised from a typological assessment of forty two marine research tourism ventures. Benefits (n=26) were devised from an assessment of related tourism types and discussions with key stakeholders.

Results indicate that potential marine research tourists who regularly watch nature documentaries, volunteer, are a member of a conservation group, have a natural sciences background, SCUBA dive, snorkel or cetacean watch, have notably higher interest in more marine research tourism products. Furthermore, females and international survey respondents had notably higher interest in more marine research tourism products. The most important benefits for survey respondents were the opportunity to explore marine phenomena and discover new things (86%), and learn from marine researchers (86%). The least important benefits for survey respondents were an offshore boating or sailing experience (40%) and a high level of social interaction with others (46%). This paper identifies and affirms the existence of a set of likely relationships between marine research tourism market segments, preferred benefits and product types. Such information can be used for marine research tourism product design and marketing.

Keywordsmarine research; tourism; product design; tourism attraction; survey
ANZSRC Field of Research 2020410403. Environmental education and extension
350805. Tourism resource appraisal
350804. Tourism marketing
Public Notes

AWARD: Best Paper (Full Refereed Paper) at ISTTE Conference 2008. No evidence of copyright restrictions preventing deposit.

Byline AffiliationsJames Cook University
Institution of OriginUniversity of Southern Queensland
Permalink -

https://research.usq.edu.au/item/q0q84/the-preferences-of-potential-marine-research-tourists-for-different-marine-research-tourism-products-in-australia

Log in to edit

Download files

Published Version
Wood_Zeppel_ISTTE2008_PV.pdf
File access level: Anyone

  • 1846
    total views
  • 180
    total downloads
  • 1
    views this month
  • 2
    downloads this month

Export as

Related outputs

Indigenous ecotourism: nature conservation, tourism and indigenous rights
Zeppel, Heather. 2006. "Indigenous ecotourism: nature conservation, tourism and indigenous rights." 2006 New Zealand Tourism and Hospitality Research Conference: Beyond Nature (NZTHRC2006). Dunedin, New Zealand 05 - 07 Dec 2006 Dunedin, New Zealand.
Carbon offsetting and mitigation by Queensland tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2012. Carbon offsetting and mitigation by Queensland tourism enterprises. Toowoomba, Australia. University of Southern Queensland.
Green tourism futures: climate change responses by Australian government tourism agencies
Zeppel, Heather and Beaumont, Narelle. 2011. "Green tourism futures: climate change responses by Australian government tourism agencies ." Gross, Michael J. (ed.) 21st Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2011). Adelaide, Australia 08 - 11 Feb 2011 Brisbane, Australia.
Climate futures: carbon mitigation actions by Adelaide councils
Zeppel, Heather. 2013. "Climate futures: carbon mitigation actions by Adelaide councils." 10th International Urban Planning and Environment Association Symposium: Next City: Planning for a New Energy and Climate Future (UPE 10) . Sydney, Australia 24 - 27 Jul 2012 Melbourne, Australia.
Climate change initiatives in the workplace
Zeppel, Heather. 2011. "Climate change initiatives in the workplace." International Journal of Climate Change Strategies and Management. 3 (3).
Green procurement by local government: a review of sustainability criteria
Zeppel, Heather. 2014. Green procurement by local government: a review of sustainability criteria. Brisbane, Australia. University of Southern Queensland.
Climate change and sustainable tourism: Carbon mitigation by environmentally certified tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2014. "Climate change and sustainable tourism: Carbon mitigation by environmentally certified tourism enterprises." Tourism Review International: an international journal. 17 (3), pp. 161-177. https://doi.org/10.3727/154427213X13838418676961
Carbon mitigation actions by peri-urban and regional cities in Queensland
Zeppel, Heather. 2013. "Carbon mitigation actions by peri-urban and regional cities in Queensland." Ruming, Kristian, Randolph, Bill and Gurran, Nicole (ed.) State of Australian Cities Conference (SOAC 2013). Sydney, Australia 26 - 29 Nov 2013 Sydney, Australia.
Carbon offsetting by Queensland local government
Zeppel, Heather. 2013. "Carbon offsetting by Queensland local government." Research Colloquia and Showcase 2013. Springfield, Australia 12 - 13 Jun 2013 Brisbane, Australia.
Local planning for climate adaptation in coastal Queensland
Zeppel, Heather. 2013. "Local planning for climate adaptation in coastal Queensland." 4th Queensland Coastal Conference 2013: Castles in the Sand. Townsville, Australia 02 - 04 Oct 2013 Adelaide, Australia.
Carbon offsetting by Queensland councils: motives and benefits
Zeppel, Heather. 2013. "Carbon offsetting by Queensland councils: motives and benefits." Pillora, Stefanie (ed.) 3rd National Local Government Researchers' Forum (ACELG 2013). Adelaide, Australia 06 - 07 Jun 2013 Sydney, Australia.
Assessing motivations for carbon offsetting by environmentally certified tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2013. "Assessing motivations for carbon offsetting by environmentally certified tourism enterprises." Anatolia: an international journal of tourism and hospitality research. 24 (3), pp. 297-318. https://doi.org/10.1080/13032917.2012.759982
Carbon management by Queensland local councils
Zeppel, Heather. 2013. "Carbon management by Queensland local councils." Journal of Corporate Citizenship. 49, pp. 117-136. https://doi.org/10.9774/GLEAF.4700.2013.ma.00009
The ICLEI Cities for Climate Protection programme: local government networks in urban climate governance
Zeppel, Heather. 2013. "The ICLEI Cities for Climate Protection programme: local government networks in urban climate governance." Cadman, Timothy (ed.) Climate change and global policy regimes: towards institutional legitimacy. Basingstoke, Hants. United Kingdom. Palgrave Macmillan. pp. 217-231
Reclaiming identity and territory: events and indigenous culture
Zeppel, Heather. 2013. "Reclaiming identity and territory: events and indigenous culture." Pernecky, Tomas and Luck, Michael (ed.) Events, society and sustainability: critical and contemporary approaches. Abingdon, Oxon. United Kingdom. Routledge. pp. 95-114
Climate change mitigation survey of Queensland local councils: final report
Zeppel, Heather and James-Overheu, Christina. 2012. Climate change mitigation survey of Queensland local councils: final report. Brisbane, Australia. University of Southern Queensland.
Indigenous wildlife interpretation at Australian zoos and wildlife parks
Zeppel, Heather and Muloin, Sue. 2007. "Indigenous wildlife interpretation at Australian zoos and wildlife parks ." Tourism Review International: an international journal. 11 (3), pp. 265-277. https://doi.org/10.3727/154427207783948766
Local adaptation responses in climate change planning in coastal Queensland
Zeppel, Heather. 2012. "Local adaptation responses in climate change planning in coastal Queensland ." Australasian Journal of Regional Studies. 18 (3), pp. 341-361.
The new green age: carbon mitigation by Queensland tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2012. The new green age: carbon mitigation by Queensland tourism enterprises . Toowoomba, Australia. University of Southern Queensland.
The new green age: carbon mitigation by Queensland tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2012. "The new green age: carbon mitigation by Queensland tourism enterprises." Lade, Clare and Melson, Lisa (ed.) 22nd Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2012). Melbourne, Australia 06 - 09 Feb 2012 Melbourne, Australia.
Climate change and tourism futures: responses by Australian tourism agencies
Zeppel, Heather and Beaumont, Narelle. 2012. "Climate change and tourism futures: responses by Australian tourism agencies." Tourism and Hospitality Research: the Surrey quarterly review. 12 (2), pp. 73-88. https://doi.org/10.1177/1467358412444807
Carbon mitigation by Queensland tourism enterprises
Zeppel, Heather and Beaumont, Narelle. 2012. "Carbon mitigation by Queensland tourism enterprises." International Journal of Organisational Behaviour. 17 (4), pp. 28-34.
Carbon mitigation actions by Queensland councils
Zeppel, Heather. 2012. "Carbon mitigation actions by Queensland councils ." 13th International Cities, Town Centres and Communities Conference (ICTC 2012): Cities in Transition . Gold Coast, Australia 17 - 19 Oct 2012 Brisbane, Australia.
Carbon action in Queensland
Zeppel, Heather. 2012. "Carbon action in Queensland." LG Manager.
Climate change mitigation survey of Queensland councils: carbon footprint management
Zeppel, Heather. 2012. "Climate change mitigation survey of Queensland councils: carbon footprint management." 2012 Local Government Research Showcase and Forum (ACELG 2012). Brisbane, Australia 11 Oct 2012 Australia.
Collaborative governance for low-carbon tourism: climate change initiatives by Australian tourism agencies
Zeppel, Heather. 2012. "Collaborative governance for low-carbon tourism: climate change initiatives by Australian tourism agencies." Current Issues in Tourism. 15 (7), pp. 603-626. https://doi.org/10.1080/13683500.2011.615913
Governing carbon mitigation and climate change within local councils: a case study of Adelaide, South Australia
Zeppel, Heather. 2012. "Governing carbon mitigation and climate change within local councils: a case study of Adelaide, South Australia ." Commonwealth Journal of Local Governance. 10 (10), pp. 70-85.
Quality and legitimacy of global governance: case lessons from forestry by Timothy Cadman
Zeppel, Heather. 2011. "Quality and legitimacy of global governance: case lessons from forestry by Timothy Cadman." Environmental Politics. 20 (6), pp. 949-951. https://doi.org/10.1080/09644016.2011.617183
Climate change and tourism in the Great Barrier Reef Marine Park
Zeppel, Heather. 2012. "Climate change and tourism in the Great Barrier Reef Marine Park." Current Issues in Tourism. 15 (3), pp. 287-292. https://doi.org/10.1080/13683500.2011.556247
Climate change mitigation by Greater Adelaide councils
Zeppel, Heather and James-Overheu, Christina. 2012. "Climate change mitigation by Greater Adelaide councils." International Journal of Organisational Behaviour. 17 (2), pp. 29-34.
Climate change governance by local councils: carbon mitigation by Greater Adelaide councils
Zeppel, Heather. 2011. "Climate change governance by local councils: carbon mitigation by Greater Adelaide councils ." 2011 Local Government Researchers Forum: Local Governance in Transition (ACELG 2011). Sydney, Australia 14 - 15 Dec 2011 Sydney, Australia.
Aboriginal marine tourism
Zeppel, Heather. 2008. "Aboriginal marine tourism." Luck, Michael (ed.) Encyclopedia of Tourism and Recreation in Marine Environments. Oxfordshire, United Kingdom. CABI. pp. 4-6
Native title rights and ecotourism on Aboriginal lands
Zeppel, Heather. 2007. "Native title rights and ecotourism on Aboriginal lands ." McDonnell, Ian, Grabowski, Simone and March, Roger (ed.) 17th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2007). Sydney, Australia 11 - 14 Feb 2007 Sydney, Australia.
Carbon mitigation responses by local councils in Adelaide
Zeppel, Heather and James-Overheu, Christina. 2011. "Carbon mitigation responses by local councils in Adelaide." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
Carbon mitigation by environmentally certified tourism operators
Zeppel, Heather and Beaumont, Narelle. 2011. "Carbon mitigation by environmentally certified tourism operators." Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia (2011). Brisbane, Australia 09 Nov 2011 Toowoomba, Australia.
Indigenous tourism
Zeppel, Heather. 2007. "Indigenous tourism." Dredge, Dianne and Jenkins, John M. (ed.) Tourism Planning and Policy. Brisbane, Australia. John Wiley & Sons. pp. 403-441
Managing swim with wild dolphin tourism in Australia: guidelines, operator practices and research on tourism impacts
Zeppel, Heather. 2009. "Managing swim with wild dolphin tourism in Australia: guidelines, operator practices and research on tourism impacts ." Carlsen, Jack, Hughes, Michael, Holmes, Kirsten and Jones, Roy (ed.) 19th Annual Council for Australasian University Tourism and Hospitality Education Conference (CAUTHE 2009). Perth, Australia 10 - 13 Feb 2009 Bateman, Western Australia.
Environmental practices of tourism operators in the Daintree rainforest, North Queensland, Australia
Carmody, Julie and Zeppel, Heather. 2006. "Environmental practices of tourism operators in the Daintree rainforest, North Queensland, Australia." 2006 New Zealand Tourism and Hospitality Research Conference: Beyond Nature (NZTHRC2006). Dunedin, New Zealand 05 - 07 Dec 2006 Dunedin, New Zealand.
Barriers to the implementation of environmental management practices by specialist accommodation operations in Far North Queensland
Carmody, Julie and Zeppel, Heather. 2006. "Barriers to the implementation of environmental management practices by specialist accommodation operations in Far North Queensland ." Carmody, Julie, Schweke, Melanie, Mulley, Paul, Babon, Andrea, Lamaro, Elizabeth, Wood, Richard, Gough, Jessica, Taylor, Mark and Wood, Carolyn (ed.) 10th ERE Environmental Research Event 2006. Sydney, Australia 10 - 13 Dec 2006 Townsville, Australia.
Cultural values in sustainable tourism: conflicts between indigenous culture and recreation in protected areas
Zeppel, Heather. 2009. "Cultural values in sustainable tourism: conflicts between indigenous culture and recreation in protected areas." Hergesell, Anja and Liburd, Janne J. (ed.) BEST Education Network Think Tank IX: The Importance of Values in Sustainable Tourism and First International Symposium on Volunteering and Tourism. Singapore 14 - 18 Jun 2009 Sydney, Australia.
Planning for climate change by Queensland coastal councils
Zeppel, Heather. 2011. "Planning for climate change by Queensland coastal councils." 20th Anniversary NSW Coastal Conference: 20/20 Vision for the Coast - Lessons Learnt and Looking Toward Future Improvement. Tweed Heads, Australia 08 - 11 Nov 2011 Coffs Harbour, Australia.
Indigenous ecotourism in preserving and empowering Mayan natural and cultural values at Palenque, Mexico
Mendoza-Ramos, Adrian and Zeppel, Heather. 2009. "Indigenous ecotourism in preserving and empowering Mayan natural and cultural values at Palenque, Mexico." Watson, Alan, Murrieta-Saldivar, Joaquin and McBride, Brooke (ed.) 9th World Wilderness Congress Symposium: Science and Stewardship to Protect and Sustain Wilderness Values (WILD9). Merida, Mexico 06 - 13 Nov 2009 Fort Collins, CO, United States.
Indigenous cultural conflicts with recreation in protected areas
Zeppel, Heather. 2008. "Indigenous cultural conflicts with recreation in protected areas." IFPRA World.
Marine wildlife tours: benefits for participants
Zeppel, H. and Muloin, S.. 2008. "Marine wildlife tours: benefits for participants." Higham, James and Luck, Michael (ed.) Marine wildlife and tourism management: insights from the natural and social sciences. Wallingford, Oxfordshire, United Kingdom. CABI. pp. 19-48
Families as a nature tourism market segment in North Queensland
Sibtain, Jonathan and Zeppel, Heather. 2008. "Families as a nature tourism market segment in North Queensland." Fountain, Joanna and Moore, Kevin (ed.) New Zealand Tourism and Hospitality Research Conference 2008: Recreating Tourism. Hanmer Springs, New Zealand 03 - 05 Dec 2008 Canterbury, New Zealand.
Conservation and education benefits of interpretation on marine wildlife tours
Zeppel, Heather and Muloin, Sue. 2009. "Conservation and education benefits of interpretation on marine wildlife tours ." Tourism in Marine Environments. 5 (2-3), pp. 215-227. https://doi.org/10.3727/154427308787716802
National parks as cultural landscapes: indigenous peoples, conservation and tourism
Zeppel, Heather. 2009. "National parks as cultural landscapes: indigenous peoples, conservation and tourism ." Frost, Warwick and Hall, C. Michael (ed.) Tourism and national parks: international perspectives on development, histories and change. Abingdon, OX. United Kingdom. Routledge. pp. 259-281
Climate change and Australian tourism: a research bibliography
Zeppel, Heather and Beaumont, Narelle. 2011. Climate change and Australian tourism: a research bibliography. Brisbane, Australia. University of Southern Queensland.
Green tourism futures: climate change responses by Australian government tourism agencies
Zeppel, Heather and Beaumont, Narelle. 2011. Green tourism futures: climate change responses by Australian government tourism agencies. Brisbane, Australia. University of Southern Queensland.
Climate change and global tourism: a research compendium
Zeppel, Heather. 2011. Climate change and global tourism: a research compendium . Brisbane, Australia. University of Southern Queensland.
Climate change workshops for Great Barrier Reef marine tourism operators
Zeppel, Heather. 2011. "Climate change workshops for Great Barrier Reef marine tourism operators." Tourism in Marine Environments. 7 (2), pp. 95-98. https://doi.org/10.3727/154427311X13038402065901Zeppel
Marine wildlife tourism: education and conservation benefits
Zeppel, Heather and Muloin, Sue. 2007. "Marine wildlife tourism: education and conservation benefits." Luck, Michael, Graupl, Alice, Auyong, Jan, Miller, Marc L. and Orams, Mark B. (ed.) 5th International Coastal and Marine Tourism Congress: Balancing Marine Tourism, Development and Sustainability (CMT2007). Auckland, New Zealand 11 - 15 Sep 2007 Auckland, New Zealand.
Indigenous ecotourism: conservation and resource rights
Zeppel, Heather. 2007. "Indigenous ecotourism: conservation and resource rights." Higham, James (ed.) Critical issues in ecotourism: understanding a complex tourism phenomenon. Oxford, United Kingdom. Butterworth-Heinemann. pp. 308-348
Climate change governance in Australian tourism: collaboration for low-carbon tourism
Zeppel, Heather and Beaumont, Narelle. 2011. "Climate change governance in Australian tourism: collaboration for low-carbon tourism." 2011 Research Symposium: Sustainability, Collaborative Governance and Tourism. Gold Coast, Australia 17 - 18 Feb 2011 Lismore, Australia.
Managing tourism on Green Island, Great Barrier Reef Marine Park: conservation, commerce and compromises
Zeppel, Heather. 2011. "Managing tourism on Green Island, Great Barrier Reef Marine Park: conservation, commerce and compromises." Carlsen, Jack and Butler, Richard (ed.) Island tourism: sustainable perspectives. Oxfordshire, United Kingdom. CABI. pp. 38-53
Meeting Flipper in the wild: managing swim with dolphin tourism in Australia
Zeppel, Heather. 2007. "Meeting Flipper in the wild: managing swim with dolphin tourism in Australia." Luck, Michael, Graupl, Alice, Auyong, Jan, Miller, Marc L. and Orams, Mark B. (ed.) 5th International Coastal and Marine Tourism Congress: Balancing Marine Tourism, Development and Sustainability (CMT2007). Auckland, New Zealand 11 - 15 Sep 2007 Auckland, New Zealand.
Native title, ILUAs and indigenous development opportunities in national parks
Zeppel, Heather. 2010. "Native title, ILUAs and indigenous development opportunities in national parks." 17th Annual Native Title and Cultural Heritage Forum (NTNP 2010) . Brisbane, Australia 30 Nov - 01 Dec 2010 Toowoomba, Australia.
Conservation benefits of interpretation on marine wildlife tours
Zeppel, Heather and Muloin, Sue. 2008. "Conservation benefits of interpretation on marine wildlife tours ." Human Dimensions of Wildlife. 13 (4), pp. 280-294. https://doi.org/10.1080/10871200802187105
Aboriginal interpretation in Australian wildlife tourism
Zeppel, Heather and Muloin, Sue. 2008. "Aboriginal interpretation in Australian wildlife tourism ." Journal of Ecotourism. 7 (2-3), pp. 116-136. https://doi.org/10.1080/14724040802140493
Education and conservation benefits of marine wildlife tours: developing free-choice learning experiences
Zeppel, Heather. 2008. "Education and conservation benefits of marine wildlife tours: developing free-choice learning experiences ." The Journal of Environmental Education. 39 (3), pp. 3-18. https://doi.org/10.3200/JOEE.39.3.3-18
Indigenous ecotourism: sustainable development and management
Zeppel, Heather. Weaver, David (ed.) 2006. Indigenous ecotourism: sustainable development and management. Wallingford, Oxfordshire, UK. CABI.
Specialist accommodation operations in North Queensland: barriers to the implementation of environmental management practices
Carmody, Julie and Zeppel, Heather. 2009. "Specialist accommodation operations in North Queensland: barriers to the implementation of environmental management practices." International Journal of Management and Decision Making. 10 (3/4), pp. 201-213. https://doi.org/10.1504/IJMDM.2009.024988
Managing cultural values in sustainable tourism: conflicts in protected areas
Zeppel, Heather. 2010. "Managing cultural values in sustainable tourism: conflicts in protected areas." Tourism and Hospitality Research: the Surrey quarterly review. 10 (2), pp. 93-104. https://doi.org/10.1057/thr.2009.28
Families in nature tourism: trends in holiday locations and activities
Zeppel, Heather and Sibtain, Jonathan. 2011. "Families in nature tourism: trends in holiday locations and activities." Yeoman, Ian, Hsu, Cathy, Smith, Karen A. and Watson, Sandra (ed.) Tourism and demography. Oxford, United Kingdom. Goodfellow Publishers Limited. pp. 55-71