Families as a nature tourism market segment in North Queensland

Paper

Sibtain, Jonathan and Zeppel, Heather. 2008. "Families as a nature tourism market segment in North Queensland." Fountain, Joanna and Moore, Kevin (ed.) New Zealand Tourism and Hospitality Research Conference 2008: Recreating Tourism. Hanmer Springs, New Zealand 03 - 05 Dec 2008 Canterbury, New Zealand.
Paper/Presentation Title

Families as a nature tourism market segment in North Queensland

Presentation TypePaper
AuthorsSibtain, Jonathan (Author) and Zeppel, Heather (Author)
EditorsFountain, Joanna and Moore, Kevin
Journal or Proceedings TitleProceedings of the New Zealand Tourism and Hospitality Research Conference 2008: Recreating Tourism
Number of Pages31
Year2008
Place of PublicationCanterbury, New Zealand
ISBN9780864762047
Conference/EventNew Zealand Tourism and Hospitality Research Conference 2008: Recreating Tourism
Event Details
New Zealand Tourism and Hospitality Research Conference 2008: Recreating Tourism
Event Date
03 to end of 05 Dec 2008
Event Location
Hanmer Springs, New Zealand
Abstract

Tropical North Queensland (TNQ) offers a large number of nature tourism experiences for visitors, based around reef, rainforest and wildlife attractions. Families comprise a significant and little studied market segment of visitors in Cairns. To address this gap, 211 family groups were surveyed at Cairns domestic airport. This paper provides a demographic and holiday profile of families as a nature tourism market segment in TNQ. Activities considered important were swimming pools, water sports and family friendly accommodation. The main reasons for visiting Cairns were the reef and rainforest, and also spending time with the family. Many respondents considered environmental aspects in choosing a holiday destination such as Cairns and were concerned with the impacts of climate change. The study found TNQ needs to better target marketing and services for the family nature tourism segment.

Keywordsfamilies; nature tourism; North Queensland; market profile; environment
ANZSRC Field of Research 2020350806. Tourist behaviour and visitor experience
440608. Recreation, leisure and tourism geography
350805. Tourism resource appraisal
Public Notes

Copyright rests with the authors.

Byline AffiliationsJames Cook University
Institution of OriginUniversity of Southern Queensland
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