Families as a nature tourism market segment in North Queensland
Paper
Paper/Presentation Title | Families as a nature tourism market segment in North Queensland |
---|---|
Presentation Type | Paper |
Authors | Sibtain, Jonathan (Author) and Zeppel, Heather (Author) |
Editors | Fountain, Joanna and Moore, Kevin |
Journal or Proceedings Title | Proceedings of the New Zealand Tourism and Hospitality Research Conference 2008: Recreating Tourism |
Number of Pages | 31 |
Year | 2008 |
Place of Publication | Canterbury, New Zealand |
ISBN | 9780864762047 |
Conference/Event | New Zealand Tourism and Hospitality Research Conference 2008: Recreating Tourism |
Event Details | New Zealand Tourism and Hospitality Research Conference 2008: Recreating Tourism Event Date 03 to end of 05 Dec 2008 Event Location Hanmer Springs, New Zealand |
Abstract | Tropical North Queensland (TNQ) offers a large number of nature tourism experiences for visitors, based around reef, rainforest and wildlife attractions. Families comprise a significant and little studied market segment of visitors in Cairns. To address this gap, 211 family groups were surveyed at Cairns domestic airport. This paper provides a demographic and holiday profile of families as a nature tourism market segment in TNQ. Activities considered important were swimming pools, water sports and family friendly accommodation. The main reasons for visiting Cairns were the reef and rainforest, and also spending time with the family. Many respondents considered environmental aspects in choosing a holiday destination such as Cairns and were concerned with the impacts of climate change. The study found TNQ needs to better target marketing and services for the family nature tourism segment. |
Keywords | families; nature tourism; North Queensland; market profile; environment |
ANZSRC Field of Research 2020 | 350806. Tourist behaviour and visitor experience |
440608. Recreation, leisure and tourism geography | |
350805. Tourism resource appraisal | |
Public Notes | Copyright rests with the authors. |
Byline Affiliations | James Cook University |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q0q7w/families-as-a-nature-tourism-market-segment-in-north-queensland
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