A great show alone won't bring them back
Paper
Paper/Presentation Title | A great show alone won't bring them back |
---|---|
Presentation Type | Paper |
Authors | Hume, Margee (Author), Winzar, Hume (Author) and Sullivan Mort, Gillian (Author) |
Editors | Pinho, Jose Carlos M. R. |
Journal or Proceedings Title | Proceedings of the VIth International Congress on Public and Non-Profit Marketing (AIMPN2007) |
Year | 2007 |
Conference/Event | VIth International Congress on Public and Non-profit Marketing (AIMPN2007) |
Event Details | VIth International Congress on Public and Non-profit Marketing (AIMPN2007) Event Date 14 to end of 15 Jun 2007 Event Location Braga, Portugal |
Abstract | In an environment of reduced government funding and increased pressure for accountability and measurable results from corporate sponsors, the problem of getting people to attend, and to return to, a performance venue is more important. We use structural equation modelling to test a model of the relationships amongst audience members' perceptions of theatre performance, peripheral services, and intentions to return to that theatre in the future. We show that Satisfaction and Value are driven equally by perceptions of the show and perceptions of peripheral services. The results suggest a reassessment of theatre patron services for arts venue management. |
Keywords | theatre patronage; performances; attendance; theatre |
ANZSRC Field of Research 2020 | 369999. Other creative arts and writing not elsewhere classified |
Public Notes | E1 category. Paper not available. |
Byline Affiliations | Griffith University |
https://research.usq.edu.au/item/q02v8/a-great-show-alone-won-t-bring-them-back
1956
total views0
total downloads3
views this month0
downloads this month